A decade-long collaboration for those who drive the future.
Formula 1® and French Bloom are proud to announce French Bloom as the first ever official alcohol-free sparkling wine partner of Formula 1®. The collaboration redefines what it means to raise a glass—ushering in a new era of inviting celebration rooted in performance, precision, and purpose.
The announcement also marks the latest initiative in the partnership between Formula 1® and LVMH. French Bloom is the first non-alcoholic brand backed by Moët Hennessy, the Wines and Spirits division of LVMH which acquired a minority stake in the Maison in late 2024, further signaling the group’s commitment to the category.
From 2025, French Bloom’s award-winning alcohol-free sparkling wines bring a new dimension to Grand Prix weekends. Served across all Formula 1® operated Paddock Clubs and the F1 Garage, and planned in other hospitality spaces, French Bloom offers an inclusive and elevated way to toast every moment.
Founded by Maggie Frerejean-Taittinger and Constance Jablonski, French Bloom was born from the belief that no one should be left out of the toast. Joy, excellence, and sophistication should never be compromised, not for alcohol, and not for conformity. Crafted in France from organic Chardonnay and Pinot Noir wines, and made entirely alcohol-free through an innovative dealcoholization process, French Bloom’s sparkling wines offer a radically refined alternative for a new generation of consumers—one that’s driving the future with clarity, intention, and celebration on their own terms.
“We are thrilled to partner with Formula 1® to usher in a new era of celebration—one that looks boldly to the future and is defined by excellence in every detail,” said Maggie Frerejean-Taittinger, Co-Founder of French Bloom. “Our sparkling cuvées unite centuries of French winemaking savoir-faire with cutting-edge innovation, offering a sophisticated alcohol-free sparkling for those who lead with intention and set the pace for what’s next.”
As Formula 1® expands its global reach, fueled by cultural phenomena like F1® The Movie, Netflix’s Drive to Survive and rapid growth in the U.S., this partnership arrives at a cultural inflection point. Millennials, Gen Z and a growing female fanbase are increasingly driving demand for luxury experiences that offer flexibility, moderation and align with their evolving values. French Bloom is built for that moment: for those who choose differently, embrace versatility, and are shaping the future on their own terms.
Emily Prazer, Chief Commercial Officer at Formula 1, said:
“We are delighted to add French Bloom to our ever-expanding list of Moët Hennessy brands partnering with the sport. The addition of French Bloom brings further variety to our hospitality beverages portfolio allowing us to cater for all guests and offer them an elevated real sense of luxury when they attend a Grand Prix.”
Sustainability is also central to this shared vision. French Bloom’s commitment to conscious innovation, from using organic ingredients to reducing its production footprint, aligns with the Formula 1® Net Zero Carbon by 2030 commitment. This is not just a celebration of victory; it’s a celebration of responsibility, presence, and long-term impact.
Together, French Bloom and Formula 1® are charting a new course—bottling progress, redefining tradition, and creating moments that matter.
Because the future doesn’t wait. It’s built lap by lap, toast by toast, by those who dare to lead it.
Learn more at frenchbloom.com.
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About French Bloom
Driven by the innovative vision of two entrepreneurs, Maggie Frerejean-Taittinger and Constance Jablonski, Maison French Bloom was founded in 2019 and has since become a world leader in the category of prestige alcohol-free sparkling wines, doubling its growth each year. By joining forces with Rodolphe Frerejean-Taittinger, CEO of French Bloom, who has extensive experience in the production of Champagne and Cognac, the French Bloom team is driven by a pioneering spirit and is reinventing the art of celebrating. The Maison was founded on the belief that the essence of a great wine lies in its complexity, its depth and the emotions it arouses, with alcohol being secondary. French Bloom redefines the potential of alcohol-free sparkling wines with its innovative winemaking process using organic Chardonnay wines from Languedoc and combining traditional methods with innovation. With its collection (Le Blanc, Le Rosé, L’Extra Brut, and La Cuvée Vintage Blanc de Blancs), driven by more moderate consumption and increasing “flexi-drinkers”, French Bloom has expanded into more than 50 countries since 2021. Through its commitment to excellence, French Bloom has gained significant recognition, including the title of "World's Best Alcohol-Free Sparkling" at the World's Best Sparkling Wine Awards over three years, including the 2025 title. On October 1, 2024, French Bloom announced a strategic partnership with Moët Hennessy, world leader in luxury Wines and Spirits, which has acquired a minority stake in the Maison, the first non-alcoholic investment by the group.
For more information, please visit the French Bloom website HERE.
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
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