Jamu Unveils Bold New Look and Flavour Forward Focus

Premium soda brand, Jamu, has unveiled its fresh rebrand, with a brand new format and flavours, that delivers both exceptional taste and functional benefits.

A delicious alternative to sugar-laden carbonates, Jamu's refreshingly-different sparkling sodas have undergone a total transformation that has not only elevated the taste, but also the profile of this increasingly popular brand. 

There are three new flavours in the range offering a sparkling jamboree of prebiotics, real fruit and apple cider vinegar. Raspberry & Hibiscus, Blood Orange & Peach and Lemon & Basil are made with all-natural ingredients, real fruit and botanicals, and not only offer elevated flavours, but are also naturally gut-friendly. Plus, with a new 330ml can format, the drinks also sit perfectly next to other soft drinks in the fridge.

“We know that people want a drink that ultimately tastes great, so that was our priority when formulating the new flavour profiles of the Jamu range. We wanted to create sparkling drinks that would suit all occasions, from an afternoon pick-me-up, to drinking socially with friends. The fact that our cans promise so many other health benefits to consumers is an added bonus,” explains Patrick Grant-Sturgis, co-founder of Jamu. “Jamu was born from a love of natural ingredients and a desire to create a product that not only offers healthier hydration, but also harnesses the power of plants to actively nourish.”

Each Jamu flavour contains 6g of prebiotic plant fibre, less than 20 calories and zero sugar, artificial sweeteners, colours or preservatives. Jamu also contains vitamin C, zinc and has no added sugar, is 14 allergen free and suitable for vegans.