Death Wish Coffee Co. Delivers Bold, Bottled Format with New Multi-Serve Cold Brew

Saratoga Springs, NY (Sept. 25, 2025) — Death Wish Coffee, the #1 Organic and #1 Fair Trade coffee brand in the United States¹, has expanded its ready-to-drink portfolio with the introduction of Multi-Serve Cold Brew, a first-of-its-kind format for the brand. Crafted for at-home convenience without compromise, the Unsweetened, Dark Roast, Cold Brew pours up four 12oz servings, making it simple to enjoy bold, smooth, delicious coffee throughout the week.  

Death Wish Coffee Co.’s Multi-Serve Cold Brew is powered by USDA Organic, Fair Trade Certified™ Arabica and Robusta beans, bringing a clean energy boost to morning routines and mid-day pick-me-ups. The bold, unsweetened Dark Roast is brewed for 18 hours to deliver rich flavor and sustainable strength.  

With only 10 calories and approximately 265mg of natural caffeine per serving, Death Wish Coffee Co.’s Organic Cold Brew is made with just one ingredient – coffee. Containing zero sugar, artificial sweeteners, or shortcuts, Live with A Death Wish with sustainably sourced strength in every sip. Refrigerated 48-ounce containers are exclusively available at Wegmans. Product line extensions are slated to launch in 2026.  

“Ready-to-drink coffee formats continue to reign supreme with Gen Z and Millennials²,” said Steve Gardiner, Chief Executive Officer at Death Wish Coffee Co. “We recently disrupted the space with our Premium Lattes, and the reaction was overwhelmingly positive. Now with the addition of our Multi-Serve Cold Brew, consumers can enjoy a pure, delicious cup of coffee right from their refrigerator.”  

Multi-Serve Cold Brew isn’t the only innovation coming from Death Wish Coffee this fall. To celebrate National Coffee Day (September 29), the brand debuted a fresh spin on a seasonal favorite: Maple Cinnamon, which boasts natural flavors and Organic, Fair Trade™ Certified Robusta and Arabica beans. With bold notes of fiery cinnamon paired with sweet maple syrup, this blend provides a cozy, autumnal cup. For a limited time, 9-ounce ground bags of Maple Cinnamon will be available for purchase exclusively on.  

All of Death Wish Coffee Co.’s products adhere to rigorous standards that protect the environment and livelihoods of coffee farmers. For more information about Death Wish Coffee Co. and its full range of products, please visit and follow the brand on Instagram.

About Death Wish Coffee Co.

What started as a few employees packing orders in the basement of a quaint coffee shop is now the number one Fair Trade and Organic coffee brand in the United States¹ and can now be found in more than 25,000 stores nationwide. Death Wish Coffee Company blends, including its Dark Roast, Medium Roast, Espresso Roast, and Valhalla Java, are always Fair Trade + made with organic coffee.

¹Roasted Coffee = Shelf Stable Coffee Beans and Grounds; Source: SPINS, Shelf Stable Coffee Beans and Grounds, TOTAL US MULO, $ Sales, 52 Weeks End 8/10/25??  

²Source: Mintel Coffee and RTD Coffee, US 2022 – “Which of the following coffee types have you consumed at home or on the go in the past three months?” – 42% Gen Z, 47% Millennials vs. 31% total population