In celebration of National Vodka Day, on October 4, Aspen Vodka is launching its new Martini and Fries initiative with headline pop-ups at two iconic destinations: Fairmont Century Plaza in Los Angeles and The Wall Street Hotel in New York City. During happy hour, guests will be treated to complimentary martinis made with Aspen Vodka and paired with perfectly crisp fries, as the brand debuts its nationwide campaign around this timeless yet trending ritual.
Beloved by chefs, bartenders and tastemakers alike, the combination of martinis and fries has become a cult-favorite pairing. From New York bars to social media feeds, the high-low duo has emerged as the go-to order for those in the know - chic, playful and effortlessly cool. Aspen Vodka is bringing that moment to life on National Vodka Day, setting the tone for a larger coast-to-coast rollout in the months ahead.
Beyond the hotel launch, Aspen Vodka will spotlight Martini and Fries at additional hot spots throughout Los Angeles including LAVO (October 2-5), The Dresden Room (October), Lunetta, Thunderbird and more.
Aspen Vodka is crafted with Colorado Red Winter Wheat and water sourced from the Roaring Fork River, and is distilled at one of the world's premier carbon-negative facilities. With a taste profile as refined as crisp as the mountain air of Aspen, the vodka embodies both luxury and sustainability.
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