Absolut Returns As Official Partner Of Wicked: For Good With Limited-Edition Sequined Bottle

Absolut is back to mix up magic as Universal Pictures releases Wicked: For Good, the epic conclusion to the global cinematic phenomenon, on November 21.  To celebrate the occasion, Absolut has brought back its sequin bottle sleeve – its first since 2017 – with a Wicked-ly fun twist: the sleeve transforms from pink to green with the flick of a wrist. This collector’s item is part of a thrillifying new cocktail collection perfect for mixing up Absolut’s Wicked good cocktails with friends.

As the Official Spirits Partner of Wicked: For Good, Absolut is bringing Wicked cocktail experiences to theaters, bars, restaurants and homes nationwide. The limited-edition Wicked sleeve is available at retailers throughout the country and will be sold on Absolut’s Wicked: For Good homepage. 

Available for pre-sale, the Absolut-ly Wicked Good Cocktail Collection features a limited-edition bottle of Absolut in a sequin bottle sleeve, a set of pink and green martini glasses, and edible pink and green glitter garnishes for for an electrifying cocktail finish. The set also includes The Grimmerie recipe book to shake up the Absolut x Ozmopolitan, Absolut x Thrillifying! Twist and Absolut & Kahlúa x Ozpresso Martini, and a $15 Fandango promo code to see Wicked: For Good in theaters. This limited-edition collection will take your mixology skills to swankified new heights!

In the spirit of Wicked: For Good, Absolut is once again teaming up with the queen of kindness, Paris Hilton, and her social impact organization 11:11 Media Impact – the charitable division of her global media company – to grant Wicked: For Good wishes for deserving fans and raise money to offer life-changing support to those who need it most. All proceeds from the Absolut-ly Wicked Good Cocktail Collection – plus a flat donation from Absolut – will be donated to 11:11 Media Impact, whose mission is to drive positive, meaningful, and lasting change. Through 11:11 Media Impact, these funds will benefit the Human Rights Campaign Foundation.

“Absolut has long advocated for the values of courage, friendship and standing up for what’s right. It’s core to the very essence of the brand, and these values are mirrored in everything that Wicked: For Good champions,” said Bethan Hamilton, Brand Director, Absolut. “Last year Wicked created a sensation that Absolut was proud to be a part of, and this year we hope to inspire even more moments of connection over a Wicked good cocktail.”

Absolut and Paris Hilton are gifting 11 lucky winners the Absolut-ly Wicked Good Cocktail Collection, continuing their tradition of surprising fans with fantastical experiences. For a chance to win, Absolut and Paris are asking fans to share a photo or video on social of their favorite Absolut Wicked cocktail, explain how Wicked has changed their life For Good, and tag @AbsolutUS @ParisHilton @WickedMovie or upload a submission on the Absolut x Wicked: For Good website. One lucky fan will also have the chance to win a trip to the Wicked: For Good premiere in New York City for two, along with airfare and hotel accommodation.  

“I sliv for creating iconic moments together with Absolut that shape culture, foster connection and make the world a more inclusive place,” said Paris Hilton. “Wicked: For Good represents so many of the characteristics that my partnership with Absolut was created on, so I can’t wait to share an Absolut Ozmopolitan and spread kindness with my fellow Wicked fans.”

Absolut and the Pernod Ricard portfolio are helping consumers 21+ immerse themselves in the wonderful world of Wicked: For Good. Whether mixing up a cocktail at-home or enjoying the official Absolut x Wicked offerings at participating retailers, Absolut and Pernod Ricard are bringing magical moments of connection this holiday season. To get Wicked: For Good cocktail recipes and limited-edition Wicked: For Good cocktail merch visit the Absolut website, follow @AbsolutUS on Instagram and be sure to see Universal Pictures' Wicked: For Good only in theaters November 21, 2025.