Pursuit Spirits Goes Global with UK and EU Expansion

LOUISVILLE, KY (October 7, 2025) — Pursuit Spirits, the whiskey brand born from the world's largest and highest-ranked whiskey podcast, Bourbon Pursuit, today announces a significant leap across the Atlantic. In partnership with European distributor N10 Bourbons, a select portfolio of award-winning Pursuit United Bourbons and Ryes are now available to the United Kingdom and the European Union, bringing a modern, innovative approach to American Whiskey to new enthusiasts.

This expansion demonstrates Pursuit’s commitment to sharing exceptional, expertly blended American Whiskey with the global whiskey geek community. As a brand created by bourbon people, the excitement builds to grow Pursuit’s presence on a global scale.

“We don’t see problems, only solutions, and for years, our listeners in the UK and Europe have been asking how to get their hands on our whiskey,” said Kenny Coleman, Co-Founder and COO of Pursuit Spirits. “This isn’t just about putting a bottle on a shelf; it’s about sharing our journey and building real community through honest, exceptional whiskey.”

The initial launch is designed to welcome all whiskey fans—from those just starting their journey to the seasoned connoisseur—with a range of acclaimed expressions:

An Adventure in Bold Flavors Lands in Europe:

• Pursuit United Bourbon and Rye: Developed specifically for versatility and enjoyment, this 88 proof whiskey ensures an accessible yet complex flavor profile for any whiskey enthusiast. Blended to taste, not to a formula.
• Pursuit United Double Oaked Bourbon and Rye (108 Proof): These finished whiskeys highlight Pursuit’s dedication to quality over quantity. We are masters of blending, not just sourcing, and these triple mash expressions are fan favorites.
• Pursuit United Barrel Proof Bourbon and Rye (Limited Supply, Batch Proofs Vary): For those seeking the intensity and depth of cask strength whiskey, we’re sending a very limited allocation of our barrel proof range. These expressions are for enthusiasts who want our bespoke blends in their most authentic form.

To kick off the launch, the Pursuit team will be joining Jason Stover (@WhiskyJason) on this YouTube channel for a live tasting of these products. The live stream starts at 3pm ET and can be viewed at brbn.at/ukeulaunch.

Ryan Cecil, Master Blender and CEO of Pursuit Spirits, noted, “It took over a year of research and development to create these new proof points, a significant step to ensure we have a Pursuit United product for a drinker in any stage of their journey. Our products are built on partnerships, not simply sourcing, uniting the best characteristics from different distilleries to create something truly exceptional that won't be like anything else on the shelf.”

Availability:

The initial European launch is now available at select online retailers:

• UK: thewhiskyexchange.com
• EU (Spain/Germany/Other Markets): colibrispirits.com and deinwhisky.de

ABOUT PURSUIT SPIRITS: Pursuit Spirits is a Louisville, Kentucky-based whiskey brand founded by the innovative forces behind the number one bourbon podcast, Bourbon Pursuit. Their journey began with a deep curiosity and an unwavering dedication to the craft, leading them to seek out and blend exceptional American whiskeys. Rather than operating a traditional distillery, Pursuit Spirits has pioneered a modern, customized approach to blending, carefully selecting award-winning bourbon and rye barrels from multiple distilleries across the country. This unique method allows them to consistently craft small-batch expressions with unparalleled flavor complexity. Their award-winning Pursuit United line exemplifies this by harmoniously uniting diverse mash bills and barrel types. Additionally, their distillery-exclusive Mellwood Legacy Collection pays homage to the rich history of their distillery's location. Pursuit Spirits provides more than just bottles; their venue on Whiskey Row offers curated, immersive experiences where guests can participate in exclusive barrel selections and bottle their own whiskey; P. Club, an all-access, exclusive pass to Pursuit Spirits no matter your location; and a cocktail lounge called Trial + Error that seamlessly balances warm, lived-in charm and stylish modern comfort, complete with an extensive spirits menu and a variety of small bites.