• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Veteran-Owned Bourbon Company Expands into Army & Air Force Exchange Stores

info_outline PRESS RELEASE posted by Four Branches Bourbon

Oct. 8, 2025 at 2:32 pm

X LinkedIn Reddit Facebook Email
Report Press Release
bourbonAAFESveteran ownedarmy and air force exchange storesbourbon company
Spirits Companies

Four Branches Bourbon Now Available in More than 90 Locations Worldwide

Bardstown, KY – Four Branches, the premium, veteran-owned whiskey brand, is proud to announce that its signature release, The Founders Blend Bourbon is now available in 91 Army & Air Force Exchange Stores (AAFES) across the U.S., Europe and Asia.

The four founders of Four Branches Bourbon have each served in a different military branch – Army, Navy, Marines and Air Force. Together, they have more than 100 years of service. Throughout their active duty and after, they have shopped at AAFES stores across the world and know first-hand how important these venues are for active duty members, their families, retired veterans and many contactors with shopping privileges.

“We are honored to have the opportunity to expand the locations where the Founders Blend is available,” said Rick Franco, co-founder of Four Branches Bourbon. “We started this company with the mission to honor those who serve and have sacrificed. We are also passionate about drinking responsibly, which is represented in our motto “Serve Honorably. Drink Honorably” and want our brothers and sisters in arms to do so as well while we all “Sip to Remember” life’s greatest memories and celebrations.”

The Founders Blend will arrive in most U.S. AAFES stores this month and will roll out overseas from November through January. Four Branches will be setting up tasting events at many of the new locations to share samples with their new global customers. The founders want to connect with active duty and veterans to hear their stories and honor those who have served.

Four Branches is committed to giving back and supporting the veteran and first responder community. A portion of the proceeds of Founders Blend and other special releases is donated to veteran and first responder nonprofits, including Folds of Honor, The Third Option Foundation and others connected to all branches of the military. Since launching in 2023, these efforts and other special events have helped raise nearly $500,000 that have been donate to nonprofits.

In addition to being in 91 AAFES stores, The Founders Blend is also in 14 U.S. Naval Exchange stores (NEX). The Four Branches team will continue to work with the Marine Corps and Coast Guard to supply those stores as well.

The Army and Air Force Exchange Service has provided merchandise and services to U.S. military personnel and their families worldwide for more than 100 years. On July 25, 1895, General Order No. 46 set the standard for the concept and mission of the AAFES.

For more information on Four Branches and where to purchase The Founders Blend or other new releases, visit fourbranches[dot]com and follow on social media at @FourBranchesBourbon.

About Four Branches Bourbon

Four Branches Bourbon is the only spirits company founded by veterans from U.S. Army, Navy, Air Force and Marines. The mission is to deliver exceptional expressions of fine bourbon and to honor the extraordinary sacrifices of those who serve in the shadows and share their inspiring stories with all generations. With the expertise of Hall of Famer Master Distiller, Steve Nally, the inaugural release – The Founders Blend was crafted in 2023. This 96-proof Kentucky bourbon features a unique four-grain mash bill and earned multiple accolades including Double Gold (SIP Awards), 94 points/Gold (Proof Awards) and Gold (ASCOT Awards). Four Branches is committed to giving back, dedicating a portion of sales to various nonprofits that support veteran and first responder communities. For more information visit fourbranches[dot]com and follow on social media at @FourbranchesBourbon.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Soft Volumes Lead to Slower Non-Alc Beverage Sales in June

Soft Volumes Lead to Slower Non-Alc Beverage Sales in June

Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado

Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado

YTD 2026 Beverage Performance and Trends – 3Tier Beverages via NIQ

YTD 2026 Beverage Performance and Trends – 3Tier Beverages via NIQ

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Brewer - Malibu Brewing Company

Brewer - Malibu Brewing Company

Sales Coordinator - Parker Flavors

Sales Coordinator - Parker Flavors

Sales Rep - Digitally printed cans (New England) - Canworks

Sales Rep - Digitally printed cans (New England...

State Manager - MT/UT/OR - Good Boy Vodka

State Manager - MT/UT/OR - Good Boy Vodka

National Sales Director - Allagash Brewing Company

National Sales Director - Allagash Brewing Company

District Manager - Los Angeles & Central Coast - Coronado Brewing

District Manager - Los Angeles & Central Coast ...

View All Jobs|Post a Job

More News

Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion

Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion

Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead

Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead

Taste Radio: What Did It Take to Make MadeGood Great?

Taste Radio: What Did It Take to Make MadeGood Great?

New Insider Benefit: BevNET & Nosh Data Reports in Partnership with Calebrate

New Insider Benefit: BevNET & Nosh Data Reports in Partnership with Calebrate

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Packaging Technician - Wilding Brands - Wilding Brands
  • Brewer - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Brewer - Old Schoolhouse Brewery - Old Schoolhouse Brewery
  • Brewer - Stillfire Brewing - Stillfire Brewing
  • Packaging Operator - Tonewood Brewing - Tonewood Brewing
  • Outside Sales Representative - Valor Peak Distillery - Valor Peak Distillery
  • Packaging Manager - Guilford Hall Brewery - Guilford Hall Brewery
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Soft Volumes Lead to Slower Non-Alc Beverage Sales in June
  2. Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado
  3. YTD 2026 Beverage Performance and Trends – 3Tier Beverages via NIQ
  4. Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion
  5. Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks Ahead
  6. Taste Radio: What Did It Take to Make MadeGood Great?
  7. New Insider Benefit: BevNET & Nosh Data Reports in Partnership with Calebrate
  1. Outlaw Light Beer Broadens Southern California Footprint Through New Partnerships
  2. Lumen Launches Nationwide at Sprouts, Debuting Exclusive Cocolada Flavor of Its Award-Winning Sparkling Protein Drinks
  3. Layn Natural Ingredients to Highlight Monk Fruit Decoction Solutions at IFT FIRST 2026
  4. BioVivo Science Celebrates One Year of Growth, Manufacturing Excellence, and U.S.-Made Botanical Innovation at IFT FIRST
  5. The Spice & Tea Exchange Targets Pennsylvania for Continued Franchise Growth
  6. Maui Brewing Co. Debuts Maui Light NA, a Crisp Non-Alcoholic Brew with a Hint of Lime
  7. Iron Heart Canning Expands to Texas
  1. Sazerac Moves Spirits, RTD Portfolio to Reyes in Colorado
  2. Top Dog Cocktails Makes $1.3M Investment In Flamboyant Water To Fuel RTD, Caribbean Expansion
  3. New RTDs From Vodkade, Wild Tide, E-40 and More
  4. Zero Proof Playbook: Soft Bar On What Sustains A Non-Alc Third Space
  5. M&A Activity For Scaled RTD Brands Expected to Ramp Up
  6. Columbia Distributing Adds 850k Cases of Wine and Spirits As RNDC Deal Closes
  7. Hugo’s Cocktails Takes Its Bartender-Crafted RTDs To New Markets
  1. Reyes to Add Sazerac’s Traditional Spirits & RTD Portfolio in Colorado
  2. Brewbound Live Returns to LA This December: Allagash’s Rob Tod & Celine Frueh to Give Keynote Address
  3. YTD 2026 Beverage Performance and Trends – 3 Tier Beverages
  4. Deschutes Plots Post-Costco Lager Strategy as Owned Brands Grow
  5. Top Dog Cocktails Fuels RTD Expansion, Caribbean Distribution With $1.3M Investment In Flamboyant Water
  6. Off-Premise Bev-Alc Sales Reverse Course Before 4th; Spirits, RTDs Remain Bright Spots, per Circana Weekly Scans
  7. World Cup Yet to Combat Accelerated Q2 Declines in Off-Premise, per Bump Williams
View All|Submit News

Promoted PR Posts

So Cool Brands Launches Blueberry & Blood Orange Sports Drinks & Announces Strategic Partnership with The Daley Move Podcast

So Cool Brands Launches Blueberry & Blood Orange Sports Drinks & Announces Strategic Partnership with The Daley Move Podcast

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

MOMOSA Non-Alcoholic Adaptogen-Infused Spritzers Launch at Walmart Across Utah, Arizona, and California

Twisted Alchemy Expands at Whole Foods Market, Launches New Products for Summer 2026

Twisted Alchemy Expands at Whole Foods Market, Launches New Products for Summer 2026

Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride

Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride

PLAYR Launches Performance Nutrition Brand Built Specifically for Youth Athletes

PLAYR Launches Performance Nutrition Brand Built Specifically for Youth Athletes

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙