• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Veteran-Owned Bourbon Company Expands into Army & Air Force Exchange Stores

info_outline PRESS RELEASE posted by Four Branches Bourbon

Oct. 8, 2025 at 2:32 pm

X LinkedIn Reddit Facebook Email
Report Press Release
bourbonAAFESveteran ownedarmy and air force exchange storesbourbon company
Spirits Companies

Four Branches Bourbon Now Available in More than 90 Locations Worldwide

Bardstown, KY – Four Branches, the premium, veteran-owned whiskey brand, is proud to announce that its signature release, The Founders Blend Bourbon is now available in 91 Army & Air Force Exchange Stores (AAFES) across the U.S., Europe and Asia.

The four founders of Four Branches Bourbon have each served in a different military branch – Army, Navy, Marines and Air Force. Together, they have more than 100 years of service. Throughout their active duty and after, they have shopped at AAFES stores across the world and know first-hand how important these venues are for active duty members, their families, retired veterans and many contactors with shopping privileges.

“We are honored to have the opportunity to expand the locations where the Founders Blend is available,” said Rick Franco, co-founder of Four Branches Bourbon. “We started this company with the mission to honor those who serve and have sacrificed. We are also passionate about drinking responsibly, which is represented in our motto “Serve Honorably. Drink Honorably” and want our brothers and sisters in arms to do so as well while we all “Sip to Remember” life’s greatest memories and celebrations.”

The Founders Blend will arrive in most U.S. AAFES stores this month and will roll out overseas from November through January. Four Branches will be setting up tasting events at many of the new locations to share samples with their new global customers. The founders want to connect with active duty and veterans to hear their stories and honor those who have served.

Four Branches is committed to giving back and supporting the veteran and first responder community. A portion of the proceeds of Founders Blend and other special releases is donated to veteran and first responder nonprofits, including Folds of Honor, The Third Option Foundation and others connected to all branches of the military. Since launching in 2023, these efforts and other special events have helped raise nearly $500,000 that have been donate to nonprofits.

In addition to being in 91 AAFES stores, The Founders Blend is also in 14 U.S. Naval Exchange stores (NEX). The Four Branches team will continue to work with the Marine Corps and Coast Guard to supply those stores as well.

The Army and Air Force Exchange Service has provided merchandise and services to U.S. military personnel and their families worldwide for more than 100 years. On July 25, 1895, General Order No. 46 set the standard for the concept and mission of the AAFES.

For more information on Four Branches and where to purchase The Founders Blend or other new releases, visit fourbranches[dot]com and follow on social media at @FourBranchesBourbon.

About Four Branches Bourbon

Four Branches Bourbon is the only spirits company founded by veterans from U.S. Army, Navy, Air Force and Marines. The mission is to deliver exceptional expressions of fine bourbon and to honor the extraordinary sacrifices of those who serve in the shadows and share their inspiring stories with all generations. With the expertise of Hall of Famer Master Distiller, Steve Nally, the inaugural release – The Founders Blend was crafted in 2023. This 96-proof Kentucky bourbon features a unique four-grain mash bill and earned multiple accolades including Double Gold (SIP Awards), 94 points/Gold (Proof Awards) and Gold (ASCOT Awards). Four Branches is committed to giving back, dedicating a portion of sales to various nonprofits that support veteran and first responder communities. For more information visit fourbranches[dot]com and follow on social media at @FourbranchesBourbon.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Target Expands THC Drink Opportunity In Minnesota

Target Expands THC Drink Opportunity In Minnesota

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - P...

View All|Post a Listing

Featured Jobs

Area Sales Manager - Cascadia Managing Brands for International Client

Area Sales Manager - Cascadia Managing Brands f...

Assistant Brewer - Russian River Brewing Comapny

Assistant Brewer - Russian River Brewing Comapny

Southern California Craft Beverage Sales Area Manager & Chain Store Merchandiser's - ABC Distribution Southern California

Southern California Craft Beverage Sales Area M...

Brewer - Topa Topa Brewing Co.

Brewer - Topa Topa Brewing Co.

Product Development Coordinator - New Holland Brewing Company

Product Development Coordinator - New Holland B...

Manufacturing Planning & Purchasing Manager - Awakened Foods

Manufacturing Planning & Purchasing Manager - A...

View All Jobs|Post a Job

More News

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech

Taste Radio: Khloud Has Khloé, But Community Builds The Brand

Taste Radio: Khloud Has Khloé, But Community Builds The Brand

Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand

Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewery Cellar Technician (1) and Packaging Technicians - Isle Brewers Guild, LLC - Isle Brewers Guild, LLC
  • Warehouse Manager - Indiana Small Batch - Indiana Small Batch
  • BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE - LOUD LEMON BEVERAGE
  • Packaging Manager-Brewer - DC Brau Brewing LLC - DC Brau Brewing LLC
  • Beer Sales Representative - Orlando - Outlaw Light Beer - Outlaw Light Beer
  • Assistant Brewer - Russian River Brewing Comapny - Russian River Brewing Comapny
  • Warehouse and Packaging Assistant - Able Baker Brewing Company - Able Baker Brewing Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Target Expands THC Drink Opportunity In Minnesota
  2. Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods
  3. Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola
  4. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  5. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  6. Taste Radio: Khloud Has Khloé, But Community Builds The Brand
  7. Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand
  1. Sazerac Formally Names Tennessee Operation AJ Bond Distillery as Company’s First Tennessee Whiskey Prepares for 2026 Debut
  2. Koopers Whiskey Unveils Limited 7-Year Rye Finished in Cognac Casks, Continuing Its Tradition of Premium Barrel Finishing
  3. Dalla Terra Italian Wine & Spirits Partners with Winebow in California
  4. Switchback Brewing Co. and Sustainable Beverage Technologies to Showcase BrewVo® Innovation and Krush® N.A. IPA at Craft Brewers Conference
  5. Perrier-Jouët Named Official Champagne of the Metropolitan Opera, Unifying Champagne and the Arts
  6. Buffalo Trace Distillery Advances Bourbon Experimentation with Two New Releases
  7. First Wine and Kombucha in the World! Low Alcohol, Low Calorie, Chilean and Organic.
  1. Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
  2. Brown-Forman, Pernod Ricard Merger Could Lead to Fewer Buyers and Distributors for Independent Brands
  3. How Mocktail Club Cracked The Control State Retail Channel
  4. Eagle Park Acquires SoulBoxer Cocktail Co., Eyeing RTD and Hemp Expansion
  5. Former Casamigos Team Launches RTD
  6. Brown-Forman, Pernod Ricard Confirm Discussions; Wall Street Sees ‘Significant Merit’
  7. Report: Pernod Ricard and Brown-Forman In Merger Talks (UPDATED)
  1. Press Clips: NYC’s Pricey Pints, Penn Brewery’s Chapter 11 Filing, Bow & Arrow’s James Beard Nomination & More
  2. 514 Eagle Rock Colorado Employees to Be Laid Off in Wake of Southern Glazer’s Sale, Per WARN Notice
  3. PepsiCo’s Blue Cloud Charts New Path in Bev-Alc, Adds Bubly Wine Refresher, Lipton Hard Zero Sugar
  4. DTC Shipping Demand Remains High with Beer Consumers, per Sovos & BA Report
  5. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
  6. Brewers Association Announces 2026 Industry Award Winners
  7. Why Fernet-Branca’s Parent Company Bet On Alcohol-Removal Tech
View All|Submit News

Promoted PR Posts

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

Gulf Distributing Holdings Selects Ohanafy to Lead Enterprise Technology Transformation

Gulf Distributing Holdings Selects Ohanafy to Lead Enterprise Technology Transformation

William Chris Vineyards Names Tate Gregory as Director of Vineyards Overseeing 61 Acres of Estate Vineyards Across Texas

William Chris Vineyards Names Tate Gregory as Director of Vineyards Overseeing 61 Acres of Estate Vineyards Across Texas

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Hawaiian Springs Surges in Distribution and Outperforms Category Amid Ownership Transition

Hawaiian Springs Surges in Distribution and Outperforms Category Amid Ownership Transition

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙