Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Veteran-Owned Bourbon Company Expands into Army & Air Force Exchange Stores

info_outline PRESS RELEASE posted by Four Branches Bourbon

Oct. 8, 2025 at 2:32 pm

X LinkedIn Reddit Facebook Email
Report Press Release
bourbonAAFESveteran ownedarmy and air force exchange storesbourbon company
Spirits Companies

Four Branches Bourbon Now Available in More than 90 Locations Worldwide

Bardstown, KY – Four Branches, the premium, veteran-owned whiskey brand, is proud to announce that its signature release, The Founders Blend Bourbon is now available in 91 Army & Air Force Exchange Stores (AAFES) across the U.S., Europe and Asia.

The four founders of Four Branches Bourbon have each served in a different military branch – Army, Navy, Marines and Air Force. Together, they have more than 100 years of service. Throughout their active duty and after, they have shopped at AAFES stores across the world and know first-hand how important these venues are for active duty members, their families, retired veterans and many contactors with shopping privileges.

“We are honored to have the opportunity to expand the locations where the Founders Blend is available,” said Rick Franco, co-founder of Four Branches Bourbon. “We started this company with the mission to honor those who serve and have sacrificed. We are also passionate about drinking responsibly, which is represented in our motto “Serve Honorably. Drink Honorably” and want our brothers and sisters in arms to do so as well while we all “Sip to Remember” life’s greatest memories and celebrations.”

The Founders Blend will arrive in most U.S. AAFES stores this month and will roll out overseas from November through January. Four Branches will be setting up tasting events at many of the new locations to share samples with their new global customers. The founders want to connect with active duty and veterans to hear their stories and honor those who have served.

Four Branches is committed to giving back and supporting the veteran and first responder community. A portion of the proceeds of Founders Blend and other special releases is donated to veteran and first responder nonprofits, including Folds of Honor, The Third Option Foundation and others connected to all branches of the military. Since launching in 2023, these efforts and other special events have helped raise nearly $500,000 that have been donate to nonprofits.

In addition to being in 91 AAFES stores, The Founders Blend is also in 14 U.S. Naval Exchange stores (NEX). The Four Branches team will continue to work with the Marine Corps and Coast Guard to supply those stores as well.

The Army and Air Force Exchange Service has provided merchandise and services to U.S. military personnel and their families worldwide for more than 100 years. On July 25, 1895, General Order No. 46 set the standard for the concept and mission of the AAFES.

For more information on Four Branches and where to purchase The Founders Blend or other new releases, visit fourbranches[dot]com and follow on social media at @FourBranchesBourbon.

About Four Branches Bourbon

Four Branches Bourbon is the only spirits company founded by veterans from U.S. Army, Navy, Air Force and Marines. The mission is to deliver exceptional expressions of fine bourbon and to honor the extraordinary sacrifices of those who serve in the shadows and share their inspiring stories with all generations. With the expertise of Hall of Famer Master Distiller, Steve Nally, the inaugural release – The Founders Blend was crafted in 2023. This 96-proof Kentucky bourbon features a unique four-grain mash bill and earned multiple accolades including Double Gold (SIP Awards), 94 points/Gold (Proof Awards) and Gold (ASCOT Awards). Four Branches is committed to giving back, dedicating a portion of sales to various nonprofits that support veteran and first responder communities. For more information visit fourbranches[dot]com and follow on social media at @FourbranchesBourbon.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Primal Kitchen’s Morgan Zanotti Returns With Sparkling Protein Water Waay

Primal Kitchen’s Morgan Zanotti Returns With Sparkling Protein Water Waay

Shohei Ohtani Pitches in to Launch Syncron Performance Beverage

Shohei Ohtani Pitches in to Launch Syncron Performance Beverage

The Phony Negroni Built Its Brand In Bars, What’s Next?

The Phony Negroni Built Its Brand In Bars, What’s Next?

SPONSORED POST
The Agency Fueling Explosive Amazon Growth for Beverage & CPG Brands

The Agency Fueling Explosive Amazon Growth for Beverage & CPG Brands

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Senior Director Product Innovation - King Arthur Baking Company

Senior Director Product Innovation - King Arthu...

Market Manager - San Diego County (SD Metro) - Owl's Brew

Market Manager - San Diego County (SD Metro) - ...

Maintenance Manager - Full Sail Brewing Co.

Maintenance Manager - Full Sail Brewing Co.

Regional Sales Representative - New Jersey - New Trail Brewing Co.

Regional Sales Representative - New Jersey - Ne...

Sales Representative (NJ/PA) - Guilford Hall Brewery

Sales Representative (NJ/PA) - Guilford Hall Br...

Market Manager - Austin, TX - Owl's Brew

Market Manager - Austin, TX - Owl's Brew

View All Jobs|Post a Job

More News

The Phony Negroni Built Its Brand In Bars, What’s Next?

The Phony Negroni Built Its Brand In Bars, What’s Next?

Chobani Files Motion to Dismiss Danone Cold Brew Lawsuit

Chobani Files Motion to Dismiss Danone Cold Brew Lawsuit

Flow Water Sold Via Court Transaction, Company Goes Private

Flow Water Sold Via Court Transaction, Company Goes Private

Taste Radio: Mission, Never Accomplished. The Relentless Evolution Of Forager Project.

Taste Radio: Mission, Never Accomplished. The Relentless Evolution Of Forager Project.

Beverage Industry Jobs

  • Sales Manager - Trillium - Trillium
  • Market Manager - San Diego County (SD Metro) - Owl's Brew - Owl's Brew
  • Market Manager - Orange County + Inland Empire / Desert - Owl's Brew - Owl's Brew
  • National Sales Director - Three Trees - Three Trees
  • Sales & Marketing Coordinator - Three Trees - Three Trees
  • Natural Food + Grocery Senior Key Account Manager // Sprouts - Green Spoon Sales - Green Spoon Sales
  • Natural Food + Grocery Key Account Manager // Whole Foods Market - Green Spoon Sales - Green Spoon Sales
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Primal Kitchen’s Morgan Zanotti Returns With Sparkling Protein Water Waay
  2. Shohei Ohtani Pitches in to Launch Syncron Performance Beverage
  3. The Phony Negroni Built Its Brand In Bars, What’s Next?
  4. Chobani Files Motion to Dismiss Danone Cold Brew Lawsuit
  5. Flow Water Sold Via Court Transaction, Company Goes Private
  6. Taste Radio: Mission, Never Accomplished. The Relentless Evolution Of Forager Project.
  7. New RTDs From BuzzBallz, Jack Daniel’s and New York Cocktail Company
  1. National Brand Leaders Lipton and Nate’s Honey Collaborate on Omni-Channel Campaign: The Sweetest Duo
  2. Saint Enzo Wins Platinum at Sommelier Challenge International Wine & Spirits Competition
  3. Veteran-Owned Bourbon Company Expands into Army & Air Force Exchange Stores
  4. Bricoleur Vineyards Names Co-Founder Sarah Citron as Chief Executive Officer
  5. Drinking No Evil just got easier as Snow Monkey Saké Remix adds four New Green Tea Flavors
  6. PLT Will Be Official Performance Beverage Sponsor at SupplySide Global for 2025
  7. Confido Acquires Muffin Data to Expand Analytics Capabilities for CPG Brands
  1. The Phony Negroni Built Its Brand In Bars, What’s Next?
  2. New RTDs From BuzzBallz, Jack Daniel’s and New York Cocktail Company
  3. US Spirits Exports Decline 9% Amid Trade Tensions
  4. Workforce Cut, Cognac Business For Sale as Uncle Nearest Navigates Receivership
  5. Sazerac Acquires Western Son Vodka & Distillery, Expanding Texas Footprint
  6. InvestBev’s Accelerator Bets on RTDs, Rum and Culture in New Cohort
  7. Sazerac Expands RTD Portfolio with New Texas Brands
  1. Making Your Brand Pop IRL with Athletic and Boston Experiential Group at Brewbound Live 2025
  2. New Belgium: Solving Beer’s ‘Fun Crisis’ Requires Winning on the Edges
  3. Iowa’s SingleSpeed Brewing Acquires Backpocket Brewing
  4. Press Clips: Upright Brewing to Wind Down Operations; Brewers Association Trims Day Off CBC
  5. Circana Weekly Scans: Red Sea Rages On with ‘Patches’ of Green Shoots
  6. Constellation Brands Leadership ‘Cautiously Optimistic’ Macroeconomic Headwinds Have Hit Bottom
  7. Tom Holland and Robert Downey Jr.’s Super Beverage Team Up
View All|Submit News

Promoted PR Posts

Introducing HIGHPOUR: A New Non-Alcoholic Social Drinking Experience Made With Hemp-Derived THC

Introducing HIGHPOUR: A New Non-Alcoholic Social Drinking Experience Made With Hemp-Derived THC

Shonen Soda Expands into 200+ Miniso Stores Nationwide

Shonen Soda Expands into 200+ Miniso Stores Nationwide

Organic Valley Introduces 2 New Beverages Made with Organic Oats Sourced from Organic Valley Family Farms

Organic Valley Introduces 2 New Beverages Made with Organic Oats Sourced from Organic Valley Family Farms

A Celebration of Culture and Craft: The Industry Gathers In the Nation's Capital for the 9th Annual Black Owned Wine & Spirits Festival

A Celebration of Culture and Craft: The Industry Gathers In the Nation's Capital for the 9th Annual Black Owned Wine & Spirits Festival

Lupulin Exchange And Yakima Chief Hops Collaborate To Launch Market Platform In Europe

Lupulin Exchange And Yakima Chief Hops Collaborate To Launch Market Platform In Europe

Rosaluna Mezcal Becomes First-Ever Mezcal Brand to Earn "Distintivo Verde" Certification

Rosaluna Mezcal Becomes First-Ever Mezcal Brand to Earn "Distintivo Verde" Certification

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙