Ramón Bilbao becomes an Official Partner of the Spanish National Soccer Team on its Road to the 2026 World Cup

Ramón Bilbao and the Royal Spanish Football Federation (RFEF) forge a strategic alliance connecting Spain’s leading wine brand with the nation’s most iconic sport.

Ramón Bilbao reaffirms its leadership in the wine industry, launching this collaboration as a new opportunity to create experiences that connect the world of wine with new audiences.

Madrid, 9th October 2025 – Ramón Bilbao, one of Spain’s leading wineries and among the most admired in the world, proudly announces its alliance with the Royal Spanish Football Federation (RFEF), becoming an official partner of the Spanish National Football Teams.

The winery will accompany the men’s team on its road to the 2026 World Cup, while also supporting the women’s team, current world champions, in their qualification journey for the 2027 World Cup in Brazil. This partnership comes at a historic moment, as both Spanish national teams currently hold the number one position in the FIFA world rankings.

Ramón Bilbao and the Royal Spanish Football Federation (RFEF) unite two national icons around a shared passion: creating experiences that move people and transcend boundaries. The partnership is founded on shared values — passion, leadership, and excellence as the driving force behind every achievement. Through this collaboration, the winery joins Spain’s governing soccer body and its national team at a key moment, accompanying the nation on its road to success and becoming the official wine of the Spanish National Teams.

“This alliance marks a milestone in our journey. We share with the Spanish National Team a passion for excellence, the ambition to innovate, and the ability to inspire millions of people. We see this as the union of two great icons that share the same spirit of perseverance and the desire to leave a lasting mark”, said Carlos Gallego, Managing Director Cluster Iberia at Zamora Company.

This agreement represents a historic milestone for the company, bringing together two leaders from distinct worlds — wine and sport — who embody the very best of Spanish culture. It is a collaboration that transcends sectors to inspire, excite, and evoke collective pride. The partnership will be brought to life through a variety of initiatives, including experiences linked to the National Team, fan activations, and brand presence during the World Cup and other competitions in which the Spanish National Team will participate over the next two years.  In addition, the winery will play a key role in hospitality, enhancing the quality and premium nature of the VIP experience in Spanish stadiums by offering fans a high-quality service. In this way, Ramón Bilbao will continue its commitment to bringing wine to new territories and audiences, sharing unique moments of enjoyment and celebration.

United by Passion

The alliance between Ramón Bilbao and the Royal Spanish Football Federation (RFEF) is more than a strategic partnership — it is a story of emotion and pride. Just as wine preserves in every bottle the memory of time and terroir, and football moves millions with every goal, this collaboration embodies the power of both worlds to inspire, unite people, and leave a lasting impression on collective memory.

“For Ramón Bilbao, accompanying the Spanish National Team at this stage means sharing with millions of fans the excitement of every match and the passion for achieving great goals,” said Alejandro Sánchez-Gómez, Marketing Director Cluster Iberia at Zamora Company.

This partnership also symbolises the union between two great ambassadors of Spanish culture through tradition and innovation: wine and soccer.

With Ramón Bilbao’s support, the Spain's National Team approaches the challenge of the 2026 World Cup with ambition, sharing a common spirit of excellence and the ability to create truly memorable moments.

ABOUT RAMÓN BILBAO

Since its founding in Haro (La Rioja) in 1924, and currently present in the wine regions of Rioja and Rueda, Ramón Bilbao has traversed a century of landscapes and vineyards, bringing new ideas and key milestones to the history of Spanish wine. Driven by its insatiable curiosity and pursuit of excellence, it highlights the vision of a bold, non-conformist project that will continue to explore, innovate, and forge new paths after 100 years of history.

Recognized as one of the most relevant wineries in Spain and among the most admired in the world for the sixth consecutive year in 2024, Ramón Bilbao has succeeded in updating tradition while highlighting the value of origin and terroir, looking towards the future with wines of greater purity, always from the perspective of sustainability and respect for the land. Pioneers of a new style of wine in Rioja that is more contemporary, fresh, and fruity; as well as trailblazers in the conceptual reinterpretation of village wines in the region, in high-altitude cultivation, and in exploring Rioja’s geographical extremes through vineyards with exciting typicity. Over a century of history, the winery has also revived native grape varieties and enhanced the uniqueness of the terroir through its exclusive fincas project.

A promoter of Spanish wine worldwide through initiatives like the Spanish Wine Academy educational platform and the Spanish Wine Master competition, Ramón Bilbao looks to the future with an open, innovative, and above all curious spirit, aiming to surpass itself in a unique journey of the search for excellence and discovery through wine.