¡Salud! Cocktail Month Launches This October, Supporting Miami’s Bar Community

info_outline PRESS RELEASE posted by Salud Miami

Oct. 9, 2025 at 10:04 am

MIAMI, FL (October 9, 2025) – This October, ¡Salud! will spotlight Miami’s vibrant cocktail scene with a month-long lineup of drink specials and events in the city’s most lively neighborhoods. The series is designed to bring Miamians together and encourage them to revisit local bars for a drink, offering affordable, high-quality cocktails, neighborhood-centered experiences, and a citywide sense of community. To attend, guests must register on the ¡Salud! website, which provides access to the bar directory, a guide to the featured cocktails throughout the month, and the full calendar of programming and events for the ¡Salud! community.

The team behind ¡Salud! is deeply connected to Miami’s hospitality landscape: Gabriel Urrutia is a nationally recognized spirits educator and award-winning author known for promoting Miami’s bar scene; Joshua Wagner is a seasoned hospitality executive who has launched and advised some of South Florida’s most talked-about venues; and POPLIFE, a brand experience agency headquartered in Miami, has curated some of the city’s most celebrated cultural and nightlife experiences.

“POPLIFE has been a part of great moments across Miami for many years. When Josh and Gabe approached us with the idea behind ¡Salud!, it felt like a natural opportunity to get involved,” says LP Steele, POPLIFE CEO. “It's a chance for us to co-create a community-focused initiative with the team and a number of great brand sponsors, inviting Miamians to come together and socialize at the best bars in town. Our mantra is, ‘Life's Better with Friends,’ and this is our invitation to join us, celebrate the Miami cocktail scene, and make new friends.”

In its first year, ¡Salud! will team up with Miami’s top bars and emerging hotspots to offer month-long drink deals, memorable nights highlighting expertly made cocktails, and neighborhood adventures. Focusing on affordability and accessibility, ¡Salud! aims to invite everyone back to the bar, showcasing those who shake it, move it, and celebrate it.

“We wanted to help locals rediscover the incredible bars, cocktails, and bartenders that Miami has to offer,” says Urrutia. “This is why ¡Salud! was created. Having guests visit bars through our curated and discounted ¡Salud! Menu is a great way to get together with friends, revisit your favorite bar, and discover new bars.”

Supported by top spirits brands like 400 Conejos Mezcal, Aperol, Cointreau, Del Maguey Mezcal, Diplomatico Rum, Espolon Tequila, Fords Gin, Grey Goose Vodka, Mount Gay Rum, Peroni, Patron Tequila, Santa Teresa Rum, and Westland Whiskey, ¡Salud! will showcase signature cocktails and exclusive creations designed specifically for the series, offering guests the chance to experience Miami’s best bartending talent. Additional sponsors include Google, Virgin Voyages, Toast, Filthy Foods, Sweat 440, and Anatomy gym.

“We are so excited to help spread the word for our city's incredible bar programs. The hospitality business and its professionals are what make our city Magic,” says Wagner. “¡Salud¡ is giving everyone a great reason to go explore Miami’s amazing bar programs and those who make them! With discounted ¡Salud! Menus until 10 pm, let's keep those happy hour vibes pushing past the sunset all month long!”

¡Salud! participants include the following: