Sekwl Beverage House Celebrates National Mushroom Day and the Rise of Functional Mushrooms and Functional Beverages

Colorado-made functional sparkling water brand highlights how functional mushrooms and daily rituals are redefining wellness

Denver, CO – October 15, 2025 – Sekwl Beverage House is raising a can on National Mushroom Day not just to celebrate functional mushrooms, but the rituals and ingredients that are reshaping the way people drink, unwind, and restore balance.

Just shy of six months since launch, the Colorado-based start-up continues to grow its retail footprint from California to New York, expanding its community of fans who are discovering what makes functional mushrooms the future of the beverage industry.

Made with 100% organic ingredients and infused with 1,000mg of functional mushrooms, Sekwl sparkling waters are designed to help people reset, recharge, and focus – without the B.S. These mushroom-powered drinks support focus, relaxation, and immune balance while helping people make mindful choices that fit their daily rhythms.

"Mushrooms are having a real moment because people are discovering how powerful they can be for focus, relaxation, and balance," said Matthew Eaton, Founder and Chief Beverage Officer of Sekwl. "We're making functional mushrooms something you can grab off the shelf – whether that's at your local yoga studio, a specialty market, or your neighborhood deli. That accessibility is what excites us most."

The Rituals That Inspire Sekwl

This fall, Sekwl is spotlighting "Rituals" – a new campaign that celebrates the everyday moments where customers have begun integrating Sekwl into their lives, like pausing to recharge during the workday, swapping to non-alcoholic options at family gatherings, or leaning into mindful choices during Sober October. By connecting wellness practices to everyday sipping occasions, Sekwl is building a culture of simple, sustainable balance. The rituals featured in the campaign aren't grand gestures; they're small, meaningful habits that add balance back into the day:

• Cacao Ritual – A slow-down moment with friends to relax, reflect, and restore calm after a long day.
• Chamomile Ritual – A sunset wind-down after yoga, meditation, or a quiet evening walk.
• Lemon Ginger Ritual – A gentle morning start or midday reset that brings focus and clarity.
• Grapefruit Ritual – A post-workout refresh or clean energy boost before heading into the day.
• Hibiscus Ritual – A creative recharge when you need to think fresh or get inspired.
• Cranberry Lime Ritual – A weekend unwind or non-alcoholic swap during social gatherings.

These rituals are featured on each product page and will come to life across the brand's social channels throughout the holiday season, reflecting how real customers are incorporating Sekwl into moments that matter.

Functional Mushrooms: The Future of the Beverage Industry

The rapid rise of functional mushrooms – like lion's mane, reishi, turkey tail, chaga, and cordyceps – represents one of the biggest shifts in the wellness beverage space.

Consumers are increasingly drawn to natural adaptogens that deliver focus, calm, and immune support without caffeine crashes or synthetic additives. For many, mushrooms are replacing the "energy drink" mentality with a more balanced, sustainable, and natural approach to performance and recovery.

"National Mushroom Day is the perfect moment to raise a can to toast how far functional mushrooms have come with customers and the people who enjoy their benefits," Eaton added. "Functional mushrooms aren't a trend. They're the foundation of a moment toward natural, functional wellness. We're extremely proud of the progress we've made, grateful for our early retail partners, and incredibly excited to keep building momentum into 2026."

You can find Sekwl at participating retailers or purchase the brand's sparkling waters at the link below.

Wholesale buyers interested in carrying Sekwl can reach out for wholesale info, or purchase cases through FAIRE or Bubble Goods.

About Sekwl Beverage House

Founded in 2025, Sekwl Beverage House is on a mission to make functional mushrooms approachable, enjoyable, and part of everyday life. Each can of Sekwl is made with 100% organic ingredients, infused with 1,000mg of functional mushrooms, and crafted without artificial flavors or additives. With flavors like Grapefruit, Chamomile, Lemon Ginger, and Cacao, Sekwl is designed to help you reset, recharge, and refocus – hydration that's good for you and good for the planet.