Woodford Reserve Elevates Holiday Season with Bottle Designed by Fashion Brand Markarian

October 15, 2025 (VERSAILLES, KY) — Woodford Reserve is elevating the holiday season with the release of its 2025 holiday bottle, featuring artwork created by fashion designer Alexandra O'Neill, founder of the luxury brand Markarian. 

The design captures Markarian's signature aesthetic while embracing the festive spirit of the season—effortlessly merging vintage influences with modern sophistication to create a label that feels timeless, evocative and celebratory. It's the first time Woodford Reserve has collaborated with a fashion designer to create the annual holiday bottle.

"This elegant bottle will immediately elevate any holiday party," said Woodford Reserve Master Distiller Elizabeth McCall. 

The label features a delicate garland stripe of winter berries and alternating stars set against a muted sage backdrop reminiscent of winter foliage. Subtle candy stripe references nod to nostalgic holiday traditions while maintaining a sense of understated sophistication.

"For this holiday label, I wanted the bottle to feel like a beautifully wrapped gift—precious and celebratory," said Markarian Designer Alexandra O'Neill. "Visiting the distillery brought the vision to life, with the evergreens, amber tones of the bourbon, and historic buildings inspiring the color story and design details." 

The one-liter Woodford Reserve holiday bottle is on sale across the United States and the globe with a manufacturer's suggested retail price of $49.99. It is also available for sale online to states where shipping is legal (KY, NH, ND, NE and D.C.) 

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About Woodford Reserve:

Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of "Nothing Better in the Market." Our portfolio of premium brands includes the Jack Daniel's Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers' Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Stay connected through LinkedIn, Instagram, and X.

Please drink responsibly.

Woodford Reserve Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol., The Woodford Reserve Distillery, Versailles, KY. Woodford Reserve is a registered trademark. ©2025 Brown-Forman Distillery, Inc. All rights reserved.

About Markarian:

Alexandra O'Neill founded luxury womenswear label Markarian in 2017. Named after a particularly radiant grouping of galaxies, Markarian combines Alexandra's love of celestial romanticism with timeless design and modern grace. Alexandra fell in love with making clothing when her grandmother, GiGi, taught her how to sew at just 10 years old. Markarian came to life from Alexandra's notion of designing clothing that is whimsical and playful yet wearable and beautifully made. Each special, romantic, and ethereal piece is thoughtfully made-to-order in an effort to reduce waste. Designed and produced in New York City, Markarian has a strong belief in supporting the fine craftsmanship that the New York Garment Center offers. Markarian recently dressed the First Lady of the United States, Jill Biden, for the 2021 Inauguration. 

@Markarian_NYC