This earth-shaking entertainment collaboration leads a trio of new flavor innovations launching this fall and into 2026
Nutrabolt, a global leader in active health and wellness, and parent company to C4 Energy®, one of the fastest growing energy drinks in the country, in partnership with Toho International, is merging the worlds of energy and pop culture with the launch of C4 Ultimate Energy x Godzilla.
The limited-edition release unites the King of the Monsters and the King of Energy in an explosive flavor experience. Launching November 3 on Godzilla Day, C4 Ultimate Energy Sour Blue Razzilla delivers a bold surge of tangy blue raspberry flavor with 300mg of caffeine, zero sugar, and the brand's proprietary Tri-Stim Experience (Caffeine, TeaCrine®, Dynamine®) for sustained energy and focus. The limited-edition release aligns C4's unmatched energy with one of the most iconic and longest running film franchises in history.
"Since the first film, Godzilla has reigned as the undisputed King of the Monsters," said Robert Zajac, Chief Marketing Officer of Nutrabolt. "What a perfect partner for C4 Ultimate Energy – a legend among energy drinks! While C4 Ultimate Energy doesn't have heat rays, it does have 300mg of caffeine and a brand-new Sour Blue Razzilla flavor that packs a delicious punch."
"We're thrilled to partner with C4 Ultimate Energy to bring fans a powerful new way to experience the energy and excitement of Godzilla," said Kristin Parcell, General Manager of Toho International. "This collaboration captures the larger-than-life spirit and unstoppable force that Godzilla represents, while connecting with a whole new generation of fans through a bold, high-energy brand that shares our passion for strength, endurance, and impact."
Available online and at retailers including Pilot/Flying J and HEB, the Godzilla release will be supported by a full-scale campaign spanning social, influencer, PR, digital, and retail activations, including an immersive booth experience at the 2025 NACS Show in Chicago and exclusive drops tied to next year's Godzilla movie release.
Godzilla is only one part of a blockbuster year for C4. Along with this monster launch, C4 will roll out C4 Performance Energy Cereal Killer, a new flavor that blends nostalgia with high-performance energy. Inspired by the bold, fruity cereal flavor, this limited-edition drop combines 200mg of caffeine, CarnoSyn® Beta-Alanine, and zero sugar, marking the first-ever cereal-inspired flavor to burst into the energy drink scene. C4 Performance Energy Cereal Killer will be available October 22 online and at retailers.
Still to come in January 2026 is C4 Performance Energy Mango Fuego™, a tropical-spicy fusion delivering 200mg of caffeine and CarnoSyn® Beta-Alanine for sustained performance, igniting a sweet-meets-heat flavor experience that sets the tone for the new year. Mango Fuego will be available January 1st in stores and online and will also make its industry debut at the 2025 NACS Show.
About Nutrabolt
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market-leading, performance-oriented brands that energize and fuel active lifestyles. The company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition categories under four consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 global pre-workout brand), XTEND® (America's #1 BCAA brand), Cellucor® (an award-winning sports nutrition brand created in 2002), and Bloom® (a leading wellness brand offering approachable, high-quality supplements and functional beverages for everyday consumers).
Since its founding over 20 years ago, Nutrabolt's mission has been to meet the discerning needs of performance athletes and fitness enthusiasts—while empowering a broader community of consumers around the world who are making healthy, active living a daily priority.
Nutrabolt's portfolio is distributed in more than 125 countries and available through company-owned DTC platforms, Amazon, and other leading online marketplaces, as well as top U.S. retailers including Walmart, Target, 7-Eleven, Albertson's/Safeway, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and The Vitamin Shoppe.
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