NEFT Vodka Celebrates International Caps Lock Day with the Most Uppercase Campaign Ever, in First Work from INNOCEAN USA

Huntington Beach, Calif. – Oct. 22, 2025 – Independent creative agency INNOCEAN USA announced today the launch of its first campaign for NEFT Vodka, marking the start of a new creative partnership. The activation celebrates International Caps Lock Day with a 24-hour social media takeover across NEFT's owned channels.

In their "Int'l Caps Lock Grid", every NEFT post, comment, and reply on October 22 appears entirely in capital letters, encouraging fans and followers to do the same. Throughout the day, NEFT's grid will feature a series of posts that connect with other brands, products, and cultural moments, all tied back to the all-caps theme.

"At NEFT, we believe in pushing boundaries and celebrating the uncompromising spirit of Austria," said Jeff Mahoney, CEO of NEFT Vodka. "This campaign marks a new chapter for us, as we partner with a fresh, innovative agency to highlight our spirit and bring 'International Caps Day' to life. It's a bold celebration of Austria's iconic heritage and our bold vodka. Every post in all caps is a shout-out to the passion and energy that defines our brand – because we don't just make vodka, we make a statement."

The campaign includes multiple posts released throughout the day, along with spontaneous interactions on other brand pages. At 11:59 p.m. PT, every post except for the first one will vanish, leaving behind only the memory of NEFT's all caps social media stunt. The effort is the first creative campaign following the announcement of INNOCEAN USA's appointment as NEFT's new agency partner last month.

"We see brands attaching themselves to big moments all the time, only to get lost in a sea of other voices," said Jason Sperling, Chief Creative Officer of INNOCEAN USA. "Since the NEFT logo is in all caps, and they embody an 'all caps' kind of persona, it felt like a good opportunity to own this day and start setting the tone for this incredible brand moving forward."

Known for its pristine ingredients, smooth taste, and innovative design, NEFT Vodka has quickly established itself as a disruptive player in the premium spirits industry. Partnering with INNOCEAN USA represents the brand's next step in expanding awareness, cultivating deeper connections with consumers, and elevating its presence across key markets.

For more information, please visit the company website or follow us for updates on social media @INNOCEANUSA.

About INNOCEAN USA

INNOCEAN USA is a business-driven, creative agency that is fully integrated to bring world-class solutions for partners looking to reach their full brand potential. For more than a decade, INNOCEAN USA has merged innovative technology with cutting-edge creative, digital, media, social, and experiential advertising for Delta Faucet Company, El Pollo Loco, Genesis Motor America, Hankook Tire, Hoag Medical Group, Hyundai Motor America, Jinro, Kia Motors America, Manscaped, NEFT Vodka, Supernal, TaylorMade Golf, and Wienerschnitzel.

About NEFT Vodka

NEFT was conceived in 2011 to shatter expectations about vodka in a category lacking premium options made with super-clean ingredients. NEFT is made from mountain spring water filtered centuries deep beneath the Austrian Alps and ancient grains of rye. Nothing else. No sugar, no additives. The result is a vodka with a refined and sophisticated taste so delicious that it can be enjoyed neat, straight up, or on the rocks. NEFT's unbreakable barrel is an eco-friendly and versatile container that keeps the liquid cold for hours. To learn more about NEFT, visit the link below.