Sugarlands Distilling Company Launches Broken Antler Flavored Whiskey

New line debuts October 24 in Gatlinburg with Blackberry, Cold Brew Coffee and Hot Honey

GATLINBURG, Tenn. – (October 22, 2024) – Sugarlands Distilling Company, the award-winning, family-owned distillery known for its innovative spirits and vibrant distillery tasting room, today announced the launch of Broken Antler flavored whiskey, a bold new addition to its growing house of brands. The line will debut on Friday, October 24, at Sugarlands downtown Gatlinburg Distillery, with a nationwide rollout to follow.

Broken Antler launches with three flavors: Blackberry, Cold Brew Coffee and Hot Honey. Each Broken Antler flavor is crafted to balance adventurous taste with a smooth, approachable whiskey experience. The debut lineup showcases bold, modern flavors that appeal to today's whiskey drinkers, whether they're sharing a round at the tailgate, mixing up a weekend cocktail or enjoying it as a shot. Cold Brew Coffee and Hot Honey check in at 70 proof (35% alcohol/volume), while Blackberry is 80 proof (40% alcohol/volume). All three Broken Antler varieties will be available for an MSRP of $19.99.

"Broken Antler represents the next chapter for Sugarlands as we enter the flavored whiskey market in a way that's authentic to who we are," said Ned Vickers, Sugarlands president and founder. "We've spent the past decade-plus building a reputation for crafting award-winning spirits across multiple categories, and Broken Antler allows us to bring that same spirit and innovation to an entirely new offering."

Since opening its doors in 2014, Sugarlands has grown into a leading craft spirits producer with a diverse lineup, including its acclaimed line of signature moonshines and Sippin' Creams. In 2022, Sugarlands partnered with Dale Jr. and Amy Earnhardt to introduce High Rock Vodka, bringing the brand's signature craftsmanship to the vodka market. Sugarlands' Roaming Man Whiskey, a limited-release, small batch straight rye, has earned some of the spirits industry's highest accolades, including Best Whiskey at the American Craft Spirits Association Awards and multiple Double Gold medals at the San Francisco World Spirits Competition, cementing the company's reputation for quality whiskey.

"With Broken Antler, we wanted to build something completely new that reflects the same dedication to quality and craftsmanship that Roaming Man and all our spirits are known for," said Sugarlands Master Distiller Greg Eidam. "This line is not about recreating Roaming Man in a flavored format but about expanding our whiskey tradition in a way that is accessible, distinctive, and built for drinkers who appreciate both flavor and quality."

Guests can sample Broken Antler and purchase bottles at Sugarlands Gatlinburg Distillery, which is renowned as one of the nation's top craft spirits distillery tasting rooms.

Sip Wisely. Broken Antler Flavored Whiskey is produced and bottled by Sugarlands Distilling Company, Gatlinburg, TN. 35-40% alc/vol. Must be 21+ to purchase.