Founded by Former NFL Player Micah Hyde, the Brand Brings Functional Hemp-Infused Social Drinking to the Mainstream
Buffalo, NY – October 29, 2025 – Hyde’s Hail Mary has officially launched nationwide, making history as the first hemp-infused zero-alcohol shandy beverage on the market. The debut flavor, a crisp and bright Lemon Shandy, delivers the refreshing taste shandy fans love without the alcohol and pairs it with the balanced effects of hemp-derived cannabinoids.
Founded by former NFL player Micah Hyde, Hyde’s Hail Mary is pioneering a new era of functional, social drinking built for adults who want to enjoy the flavor and camaraderie of a shandy with a clear head and a sense of balance.
A Purpose-Driven PourHyde’s Hail Mary was created to give adults more options for social connection without the downsides of alcohol. As a professional athlete, Hyde saw firsthand the importance of recovery, clarity, and balance while still valuing the role that shared drinks play in bringing people together. The brand’s mission is to make hemp beverages approachable, educate consumers, and break down stigma by offering products that fit naturally into people’s everyday lives.
The First Flavor: Lemon ShandyHyde’s Hail Mary’s Lemon Shandy is crafted with natural flavors and a balanced blend of 5mg THC, 5mg CBD, and 5mg CBG per can. It delivers a smooth onset, sociable buzz, and refreshing finish that makes it perfect for game days, backyard BBQs, or casual get-togethers.
AvailabilityHyde’s Hail Mary is now available for nationwide shipping to eligible states and is rolling out at select retailers across the country. Fans can order directly at hydeshailmary.com.
About Hyde’s Hail MaryHyde’s Hail Mary is a hemp-infused social beverage brand founded by former NFL player Micah Hyde. Built on the values of clarity, connection, and celebration, the brand aims to redefine social drinking with a functional, approachable alternative to alcohol.
For more information, visit hydeshailmary.com or follow @hydeshailmary on Instagram.
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Destiny Muñoz-Semple
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