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BevNETPress Releases

PERRO VERDE MEZCAL Grows in Wisconsin Through New Partnership with Top Distributor Badger Liquor

info_outline PRESS RELEASE posted by Perro Verde

Oct. 29, 2025 at 5:07 pm

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Los Angeles, California – Perro Verde Mezcal, the ultra-premium sipping mezcal crafted in Oaxaca, is now available in Wisconsin through a new distribution partnership with Badger Liquor, one of the state's most respected and long-established distributors. This milestone marks Perro Verde's continued national expansion, bringing its refined, artisanal expressions to more discerning drinkers across the Midwest.

"Wisconsin is an exciting new chapter for Perro Verde," said Juan Santiago Rodríguez, Co-Founder of Perro Verde Mezcal. "Badger Liquor's legacy and reach make them the perfect partner to help us connect with retailers, restaurants, and consumers who share our passion for craft and innovation."

"For our family, each new state represents a bridge between Oaxaca's heritage and those who value true craftsmanship," added Co-Founder Porfirio Chagoya, representing the mezcal-making family behind Perro Verde.

Wisconsin stands out as a strategic addition to Perro Verde's U.S. expansion due to its growing community of high-end consumers who appreciate authenticity and craftsmanship. The state's vibrant culinary culture, from Milwaukee's emerging fine-dining scene to Madison's mixology-forward bars, provides the ideal backdrop for a sipping mezcal like Perro Verde. Perro Verde is the reference of high-end sipping mezcals, with premium and ultra-premium expressions, ideal for those who appreciate the very finest in life.

Perro Verde's portfolio includes:

Espadin ($69) – an inviting introduction to the brand; crisp yet complex and refined.
Espadin–Tobasiche Blend ($145) – ultra-premium expression highlighting rare Tobasiche agave perfectly balanced with Espadin
100% Tobasiche ($320) – the rarest expression; born of wild agave bottled in limited quantities

About Perro Verde Mezcal
Perro Verde Mezcal is an exclusive sipping mezcal that blends 120 years of Oaxacan tradition with bold creative direction. The brand's rare expressions reflect both heritage and innovation, making it the benchmark for high-end mezcal worldwide.

About Badger Liquor
Badger Liquor is a family-owned and Wisconsin-based distributor with over 90 years of experience representing some of the world's leading wine and spirits brands. As the state's largest and most established distributor, Badger Liquor combines strong local relationships with a deep understanding of market dynamics, offering exceptional service, strategic brand building, and trusted partnerships across the beverage industry.

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