This Halloween, the sea beast rises. The Kraken Rum is making its grand debut as an official sponsor of the iconic New York City's Village Halloween Parade, bringing its legendary creature to life with an immersive float featuring the iconic tentacles of The Kraken emerging through the streets of Downtown Manhattan.
As one of the most imaginative and anticipated nights of the year, the Village Halloween Parade celebrates art, creativity and community – a perfect stage for The Kraken Rum's darkly spirited world. Together, the two cultural icons will transform the city into a haunting spectacle of motion, myth and mischief.
The Kraken float will join thousands of costumed New Yorkers, artists and performers as the parade marches up Sixth Avenue on Friday, October 31.
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