Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Monster Energy Unleashes New Full Sugar FLAVORS Line

PRESS RELEASE posted by Monster Energy

Oct. 30, 2025 at 11:43 am

XLinkedInRedditFacebookEmail
Report Press Release
MonsterMonster EnergyNewOrange DreamsicleElectric BlueFlavorsReal SugarDebutLaunchNew Flavors
Non-Alcoholic Beverages
  • image-01

Electric Blue and Orange Dreamsicle Editions Kick Off New Look Can

Corona, CA (October 30, 2025) – Monster Energy is turning up the Flavor this fall with the launch of two bold full sugar additions: Monster Energy Electric Blue and Monster Energy Orange Dreamsicle. The new Flavors line is crafted to deliver the same hard-hitting energy kick Monster fans expect, with an extra indulgent taste experience in a colorful new look can.

Electric Blue delivers a "shockingly smooth" blue raspberry hit with 160mg of caffeine per 16oz can. Reminiscent of a blue raspberry popsicle, this true classic offers a sweet and tangy flavor that combines the boldness of berries with a hint of citrus.

Containing the same caffeine kick, the "wickedly creamy" Orange Dreamsicle invokes those delicious orange cream bars, a dreamy blend of fresh citrus and smooth vanilla ice cream, delivering a nostalgic throwback flavor in a modern energy drink.

Both indulgent flavors are made with 100% real sugar – and no high fructose corn syrup.

"With this new Flavors line, we wanted to deliver bold and exciting options to fans who want full flavor, full sugar, no compromises," said Dan McHugh, Global CMO of Monster Energy. "Electric Blue and Orange Dreamsicle both bring that nostalgic feel yet taste incredibly new – all loaded with our legendary energy blend."

Both new flavors will be available nationwide in October 2025. The launch comes at a time when flavor innovation continues to drive growth across the energy drink category and fans seek new bold tasting, full sugar flavors. Electric Blue and Orange Dreamsicle reinforce Monster Energy's commitment to giving loyal fans new ways to enjoy their favorite brand without compromise.

About Monster Energy

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs

KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Packaging Operator - Craftsmith Beverage

Packaging Operator - Craftsmith Beverage

Packaging Technician - Icicle Brewing Company

Packaging Technician - Icicle Brewing Company

Marketing Project Manager - Good Boy Vodka

Marketing Project Manager - Good Boy Vodka

Northeast Market Manager – NY/NJ/CT - Social Hour Cocktails

Northeast Market Manager – NY/NJ/CT - Social Hour ...

Brewer - Aloha Beer

Brewer - Aloha Beer

Regional Sales Manager - Illinois and Missouri Beer and Cider - Stevens Point Brewery Co

Regional Sales Manager - Illinois and Missouri Bee...

View All Jobs|Post a Job

More News

Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand

Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand

THE CPG INSIDER WEEKLY

THE CPG INSIDER WEEKLY

Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Hiyo Closes $20.8M Series B as Distribution Footprint Surges

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
  • Production Brewer I or Production Brewer II - Fort George Brewery - Fort George Brewery
  • Natural Food + Grocery Whole Foods Market Key Account Manager - Austin, TX - Green Spoon Sales - Green Spoon Sales
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  2. Taste Radio: How Amara Surged From DTC To National Retail
  3. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  6. KDP Gets Dirty With Soda Innovation, Flavor-Forward Energy SKUs
  7. Celsius Reveals Energy+ Hydration Line, Rockstar Rebrand
  1. Maker's Mark Goes Further for Flavor with Its First-Ever Whisky Finished with Japanese Mizunara Oak Staves
  2. H2ALL Is Building More Than Water Projects. It’s Building a Global Community.
  3. The Duckhorn Portfolio Named #21 on Fortune 2026 Best Workplaces in Manufacturing & Production
  4. Buzzard’s Roost Distillery Introduces Newest Expression of Its Popular Cigar Blend Bourbon
  5. Steric Systems Introduces Cost-Effective Solution for Wine Quality Enhancement Amid Early Harvest Challenges
  6. Going Pink.
  7. Cheribundi and Toozi Sleepwear Make Cozy Season Even Sweeter with Limited-Edition Pajama Collaboration
  1. Review: Martinis Are Now Mobile With Write-Off
  2. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  3. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  4. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  5. Stateside Brands Projects 4 Million Cases for Super Lyte in Year One
  6. Relaxation At The Center Of $300M Intoxicating Hemp Beverage Business
  7. Breakthru CCO Talks Backing Out of RNDC Deal, Priority Categories
  1. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
  2. Feds’ Southern Glazer’s Bribery Probe Could Serve as ‘Template’ For Future Investigations
  3. Fall Chill Hits Beer Ordering in ‘Contractionary’ September Beer Purchasers’ Index
  4. Insider’s Week in Beer: 🥶 Pop-Tarts Turns Frosty on BuzzBallz Collab
  5. FTC Settlement Puts Southern Glazer’s Chain Pricing Under Watch
  6. Hiyo Closes $20.8M Series B as Distribution Footprint Surges
  7. Press Clips: People Moves at A-B, BrewDog & Molson Coors, the Walmart-ification of Kroger and More
View All|Submit News

Promoted PR Posts

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

Circle City Whiskey Co. Celebrates Success as It Expands 50/50 Club Whiskey Program Offering

Circle City Whiskey Co. Celebrates Success as It Expands 50/50 Club Whiskey Program Offering

ForceBrands Appoints Brian Waivada as Head of Executive Search

ForceBrands Appoints Brian Waivada as Head of Executive Search

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

Nirvana Builds a New RTD Lane With Sparkling Coconut Water Cocktails

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase