Reflecting Growth Ambitions, Longbottom & Co. Promotes Stellar Talent: Alexander Jeffreys Becomes Group CEO

London, 11th November 2025 – Longbottom & Co., makers of the world's finest tomato juice, announces a new appointment as it sets its sights on rapid expansion in the US and UK.

Alexander Jeffreys becomes Group CEO. Previously Sales Director at the company, he is responsible for significant growth to date in the air and UK, as Longbottom & Co. looks to replicate this growth in the US by increasing foodservice, retail, and on-premise presence.

Jeffreys has over a decade of experience driving growth for premium drinks businesses, including Sipsmith and Sacred Spirits. His tenure at Longbottom & Co. as Sales Director has already produced rapid expansion in the sky. Indeed, just last week Longbottom & Co. announced flagship customer BA has doubled its order volume, one of 10+ global airlines to serve their Virgin Mary mix at altitude: others include Qantas, Singapore, and Cathay Pacific.

Jeffreys comes from a hospitality and business pedigree, with a Chemistry degree: his uncle opened the legendary Joe Allen restaurant in Covent Garden in 1977, and his family has owned and run luxury interiors house Designers Guild since 1970.

Alexander Jeffreys, CEO of Longbottom & Co., said: "This new role signals my commitment and excitement for the opportunity we have here—to bring the first truly premium spiced tomato juice to everyone. We want to reach as many airline passengers as we can, and be available to them on the ground when they get home and order, or make, a Bloody Mary."

"I joined Longbottom & Co. because this is a once-in-a-lifetime opportunity to premiumize a dusty, forgotten category, and mix things up with the only Bloody Mary mix to be made with real juice."

Ed Bathgate, Founder of Longbottom & Co., adds: "Alexander is next-generation talent in the world of drinks. As bright and tenacious as they come. We are lucky to have him and his ambitions truly match those of the business. I'd usually say the sky's the limit, but he's already had great success there. His focus now is broadening Longbottom's footprint on the ground on both sides of the Atlantic."

Longbottom & Co. is made with fresh-pressed tomatoes from Southern Spain and contains only real ingredients you can pronounce. The flagship Virgin Mary is pre-mixed and seasoned to perfection, for a consistent, quality taste with every serve. The only question is whether to add liquor, and how much.

Beyond their strong presence in aviation, Longbottom & Co. has secured listings at Fortnum & Mason, The Queen's Club, Megan's (voted UK's number 1 brunch), and discerning hotels worldwide, as well as being awarded a Golden Ticket in the TrendFinder program run by KeHE, a leading US natural foods distributor.

ENDS