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BevNETPress Releases

Re-Route Wellness Prepares for Large-Scale Launch of Grounding Sours: Functional Candy Designed to Help Calm the Mind

PRESS RELEASE posted by Re-Route

Nov. 12, 2025 at 2:49 pm

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functional candymental healthcpg startupfounder storycandy supplementanxiety toolinvestorslarge scale productionshelf spaceretailers
Food CompaniesSupplementsPersonal Care

Hi! I'm Allison, founder of Re-Route Wellness, a Michigan-based functional candy brand on a mission to create innovative and natural tools for mental health.

Our first product, Grounding Sours, is the original all-natural hard sour candy infused with adaptogens and Vitamin D. They're designed to distract the brain during anxious moments while helping the body stay balanced and calm. Each piece delivers a sharp, sour shock to the senses (the fun kind!) paired with calming botanicals like Holy Basil, L-Theanine, and White Button Mushroom, all working together to help interrupt spirals of panic, stress, or overstimulation.

The idea came straight from my own story. After losing my dad to cancer and developing a panic disorder, I searched everywhere for a natural, accessible way to ground myself without medication. One simple trick, using sour candy during panic attacks, completely changed the game for me. I wanted to share that relief with others, so I blended science, self-care, and sour that helps people find calm in the chaos.

Our pilot run sold out quickly, and the feedback has been incredible. Customers say Grounding Sours have become part of their daily ritual to stay grounded and present. We're now gearing up for large-scale production, raising capital to scale operations, and actively seeking retail partnerships with wellness shops and natural grocers.

Our long-term goal is to see Grounding Sours on shelves across the country while growing into a platform for mental-health advocacy and community impact.

Fuel your peace, not your fears.

For More Information:
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