All Phenoms Netflix Cameo Propels Brand to New Retailers

Los Angeles, CA / NOV 2025 — All Phenoms, the functional sparkling super drink brand, is pouring into mainstream culture with a cameo on Season 2 of Netflix's star-packed comedy, Nobody Wants This. The appearance marks a fun milestone for the young California brand and highlights how wellness has fully entered pop culture, as All Phenoms continues its nationwide retail expansion.

Since its founding in 2022, All Phenoms was created to make wellness simple, delicious, and everyday. Each can blends sparkling water with real organic fruit and botanicals with modern nutrients like pre and probiotics, functional mushrooms, and vitamins, to support the whole self in one drink. The brand's four signature flavors, Mango Lemongrass, Cherry Limeade, Berry Hibiscus, and Citrus Ginger, include both non-caffeinated and lightly caffeinated options, all under 35 calories with 5 g of prebiotic fiber and just 2–5 g of sugar per can.

"Seeing our cans on screen felt surreal," said Cristina Kown, co-founder of All Phenoms. "We built this brand for people who want wellness-focused products that fit into real life - something refreshing, flavorful, and functional. To see it show up in a Netflix scene shows just how much that lifestyle has become part of the culture."

The cameo comes at a moment when wellness is reshaping everyday habits. Functional everything is in. Adaptogens, nootropics, and vitamins are driving more than 8% annual growth in the functional beverage category as shoppers weave wellness into their daily routines. Interest in probiotic and prebiotic drinks continues to climb, as Whole Foods Market's annual trend report even named "Focus on Fiber" as a top trend for 2026. All Phenoms is at the intersection of all these trends, and its retail growth further shows this.

All Phenoms expanded to more than 200 retail doors nationwide, including premium natural grocers like Lazy Acres, Bristol Farms, and Central Market, as well as online via Amazon and Thrive Market. To stay up to date on news, follow @allphenoms on Instagram and TikTok.

About All PhenomsFounded in 2022 by Cristina Kown and Christian Gerloff, All Phenoms is a fast-growing, woman- and family-owned organic superfood beverage brand in the U.S. The brand offers flavorful, functional sparkling waters crafted to deliver more than just hydration. Made with real organic fruit and botanicals, pre- and probiotics, functional mushrooms, nootropics, and vitamins, All Phenoms combines unmatched functionality with actual flavor.

All Phenoms products are available at allphenoms.com, Amazon.com, and Thrive Market. A complete list of retail locations can be viewed on their website.