• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Beer Is Art Announces New Cinematic Documentary on Beer Brewing

info_outline PRESS RELEASE posted by Beer Is Art Campaign

Nov. 19, 2025 at 9:36 am

X LinkedIn Reddit Facebook Email
Report Press Release
Beer Is Art New YorkDocumentary FilmALEX MachineBecogur powderhot breakObakeng MalopeBirria with Green MoleSpiced Corn RibsLager
Beer CompaniesSpirits CompaniesFood Companies
  • image-01

Beer Is Art is proud to announce the release of its new cinematic documentary film, a vivid exploration of beer culture that spans from the industrial breweries of New York to the ancestral brewing traditions of South Africa. Filmed over several months, the documentary captures both the artistry and the science behind beer, revealing the deep roots of brewing and the modern innovations shaping its future.

At the heart of South African brewing lies sorghum, the grain that forms the DNA of traditional African beer. The film opens with powerful, intimate scenes of African women crafting sorghum beer the same way their ancestors did—by hand, over fire, in community. These traditional sequences are interwoven with contrasting scenes of modern, precision-driven brewing using equipment like the grainfather system. Through this visual cross-play, the documentary shows how ancient methods and contemporary technology coexist, influence one another, and enrich the world of brewing.

The film takes viewers inside the technical craft of beer production. Using cinematic close-ups and expert narration, it showcases the ALEX Machine, a specialized instrument used by brewers to measure alcohol content, density, specific gravity, and original extract. Rather than teaching viewers step-by-step instructions, the documentary reveals how such tools shape a brewer's understanding of liquid, flavor, and fermentation.

Another crucial element of the brewing process explored in the film is Becogur powder, a clarifying agent that helps remove haze, proteins, and other suspended particles from beer. Through slow-motion footage of boiling wort and the formation of the hot break, the documentary dives into the science of clarity, texture, and the transformation of raw ingredients into a refined drink.

Viewers will witness beer being crafted from scratch to finish, including a rare and detailed portrayal of traditional Setswana beer brewing—an artistry seldom captured on film. The documentary culminates with an appearance by Obakeng Malope, founder of Beer Is Art, who explains the mission behind the movement: to equip young adults (21+) with knowledge of beer brewing, licensing, brand creation, podcasting, and pathways to becoming a cicerone. Malope highlights the importance of accessible education for people whose daily lives leave them little time for formal brewing schools.

The film also includes a special culinary segment featuring a professional chef crafting an entire dish from scratch: Birria with Green Mole, accompanied by spiced corn ribs, pickled onion, and tortilla chips. This dish is paired onscreen with the sorghum-infused lager featured earlier in the documentary, illustrating the intimate relationship between beer and food. Expert commentary explains why certain beers complement certain flavors—for example, how the bright carbonation of a lager enhances light dishes like grilled chicken, salads, shrimp cocktail, soft pretzels, and fresh cheeses such as mozzarella, ricotta, goat cheese, and mild cheddar.

The documentary contrasts this with richer pairings, discussing why lamb, with its natural fattiness, often pairs well with a stout—though in the case of the Birria, the bold character of a stout would overpower the delicate spices created by blending chiles, tomatoes, onions, cinnamon, bay leaves, cumin, oregano, cloves, and other aromatics. This sensory exploration demonstrates how beer, like wine, must be thoughtfully matched to a meal.

Through sweeping cinematography, authentic cultural storytelling, and an honest look at both heritage and innovation, this documentary film invites viewers to experience beer not merely as a beverage but as a craft, a science, and an art form.

Beer Is Art's new documentary is a celebration of beer's past, present, and future—captured for the screen with depth, beauty, and purpose.


BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Dora’s Naturals Adds Philly Distribution

Dora’s Naturals Adds Philly Distribution

Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.

Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.

New York Liquor Stores Could Get Cannabis Drinks Under New Bill

New York Liquor Stores Could Get Cannabis Drinks Under New Bill

SPONSORED POST
Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Marketplace

Secure Your Variety Pack Line Time for Your Beverage Brand - Contract Manufacturing Partner

Secure Your Variety Pack Line Time for Your Bev...

View All|Post a Listing

Featured Jobs

Brand Manager - Righteous Felon

Brand Manager - Righteous Felon

Sales Rep / Territory Manager For Premium CBD/THC Beverages - Studio TBD

Sales Rep / Territory Manager For Premium CBD/T...

Area Sales Manager - Los Angeles, CA - Good Boy Vodka

Area Sales Manager - Los Angeles, CA - Good Boy...

Director of Sales - rocky's matcha

Director of Sales - rocky's matcha

Brewery Marketing Manager - Sunriver Brewing Company

Brewery Marketing Manager - Sunriver Brewing Co...

Southern California Regional Craft Beverage Territory Manager & Chain Store Merchandiser - ABC Distribution Southern California

Southern California Regional Craft Beverage Ter...

View All Jobs|Post a Job

More News

New Products: Sparkling Sips from Topo Chico, Sanpellergino

New Products: Sparkling Sips from Topo Chico, Sanpellergino

North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout

North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout

Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals

Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals

Halfday Hit with Class Action Over Gut Health Claims

Halfday Hit with Class Action Over Gut Health Claims

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Eastern NC Area Manager - Hi-Wire Brewing - Hi-Wire Brewing
  • Regional Account Manager- Northeast - D&V International - D&V International
  • Regional Account Manager- CA - D&V International - D&V International
  • Packaging Lead (second shift) - The Hopewell Brewing Company - The Hopewell Brewing Company
  • Associate Cider/Wine Maker - Jersey Cider Works - Jersey Cider Works
  • Quality Assurance Intern - pFriem Family Brewers - pFriem Family Brewers
  • Brewing Intern - pFriem Family Brewers - pFriem Family Brewers
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Dora’s Naturals Adds Philly Distribution
  2. Taste Radio: Expo West Is Pricey. Here’s How To Make It Pay Off.
  3. New York Liquor Stores Could Get Cannabis Drinks Under New Bill
  4. New Products: Sparkling Sips from Topo Chico, Sanpellergino
  5. North Dakota Retailers Sue PepsiCo, Walmart in Price Fixing Fallout
  6. Non-Alc Spirit Kava Haven Targets Mainstream Drinking Rituals
  7. Halfday Hit with Class Action Over Gut Health Claims
  1. Rosaluna Spotlights Award-Winning Mezcal Through 2026 Margarita Competition
  2. Wild Orchard to Debut First Regenerative Organic Certified Tea Energy Shot at Expo West in Anaheim, CA
  3. Glenfiddich Unveils Bold New Look for a New Generation - Debuting in Time for Father's Day
  4. Demi Lovato and Caliwater Debut New Blood Orange — A Bright, Bold Take on Better Hydration
  5. Elmhurst 1925 Expands Its Made-For-Coffee Portfolio with Three Barista-Edition Plant Milks and Creamers
  6. Death Wish Coffee Co. Charges Into Natural Products Expo West 2026 With the Debut of Power Surge and Caramel Cold Brew Latte
  7. Maple3 Launches 16.9 oz Pure Maple Water at Meijer, Expands Presence Ahead of Expo West 2026
  1. NIQ: Spirits, Wine Cocktails Buck C-Store Declines
  2. Breakthru Beverage Cuts 500 Jobs Amid Industry Shakeup
  3. Surfside Adds New Flavors, Golf ‘Aesthetic’
  4. Bardstown Bourbon Hit With Whistleblower Discrimination Lawsuit
  5. Bad Bunny Effect? Spirits Surge at Total Wine During Super Bowl Weekend
  6. Jack & Coke Doubles Down on Convenience with Larger Cans
  7. RNDC Layoffs Continue Following Major Supplier Losses
  1. Supreme Court Tariff Ruling: BA & Trade Groups Respond; Trump Threatens Additional Tariffs
  2. New York Liquor Stores Could Get Cannabis Drinks Under New Bill
  3. Legislative Roundup: Proposed Tax Changes in Hawaii, Sunday Sales in Mississippi and More
  4. Bernstein: Health & Wellness’ ‘Fever Pitch for Alcohol’ Starting to Break
  5. NIQ: Spirits, RTDs Gain in C-Stores as Beer Sales Slide 3%
  6. Brewers Association 2025 Annual Report: Revenue -24.6%, Expenses -22.4%
  7. Molson Coors FY25 Shipments -8.6%, Depletions -5.4%; Launches Horizon 2030 Biz Plan
View All|Submit News

Promoted PR Posts

Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness

Introducing Drink Happy Thoughts: A Functional Beverage Brand Evolving to Spread Daily Happiness

Finally, an ERP Built for Co-Packing: Scale Without Spreadsheet Chaos and Go Live in Under 4 Weeks

Finally, an ERP Built for Co-Packing: Scale Without Spreadsheet Chaos and Go Live in Under 4 Weeks

NFL Rookie Tetairoa McMillan, MLB All-Star Devin Williams, and NBA Veteran Jerami Grant Invest in Waiakea Hawaiian Water

NFL Rookie Tetairoa McMillan, MLB All-Star Devin Williams, and NBA Veteran Jerami Grant Invest in Waiakea Hawaiian Water

Yoshi Launches as the First Premium Matcha Liqueur, Designed by Saint-Urbain

Yoshi Launches as the First Premium Matcha Liqueur, Designed by Saint-Urbain

Melt Launches 2-Cube THC Ice Cube Bag for Regulated Markets, Delivering ~50% Retail Margins

Melt Launches 2-Cube THC Ice Cube Bag for Regulated Markets, Delivering ~50% Retail Margins

Power Plus Pain Aid Activates 250 Convenience Stores

Power Plus Pain Aid Activates 250 Convenience Stores

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙