• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Beer Is Art Announces New Cinematic Documentary on Beer Brewing

info_outline PRESS RELEASE posted by Beer Is Art Campaign

Nov. 19, 2025 at 9:36 am

X LinkedIn Reddit Facebook Email
Report Press Release
Beer Is Art New YorkDocumentary FilmALEX MachineBecogur powderhot breakObakeng MalopeBirria with Green MoleSpiced Corn RibsLager
Beer CompaniesSpirits CompaniesFood Companies
  • image-01

Beer Is Art is proud to announce the release of its new cinematic documentary film, a vivid exploration of beer culture that spans from the industrial breweries of New York to the ancestral brewing traditions of South Africa. Filmed over several months, the documentary captures both the artistry and the science behind beer, revealing the deep roots of brewing and the modern innovations shaping its future.

At the heart of South African brewing lies sorghum, the grain that forms the DNA of traditional African beer. The film opens with powerful, intimate scenes of African women crafting sorghum beer the same way their ancestors did—by hand, over fire, in community. These traditional sequences are interwoven with contrasting scenes of modern, precision-driven brewing using equipment like the grainfather system. Through this visual cross-play, the documentary shows how ancient methods and contemporary technology coexist, influence one another, and enrich the world of brewing.

The film takes viewers inside the technical craft of beer production. Using cinematic close-ups and expert narration, it showcases the ALEX Machine, a specialized instrument used by brewers to measure alcohol content, density, specific gravity, and original extract. Rather than teaching viewers step-by-step instructions, the documentary reveals how such tools shape a brewer's understanding of liquid, flavor, and fermentation.

Another crucial element of the brewing process explored in the film is Becogur powder, a clarifying agent that helps remove haze, proteins, and other suspended particles from beer. Through slow-motion footage of boiling wort and the formation of the hot break, the documentary dives into the science of clarity, texture, and the transformation of raw ingredients into a refined drink.

Viewers will witness beer being crafted from scratch to finish, including a rare and detailed portrayal of traditional Setswana beer brewing—an artistry seldom captured on film. The documentary culminates with an appearance by Obakeng Malope, founder of Beer Is Art, who explains the mission behind the movement: to equip young adults (21+) with knowledge of beer brewing, licensing, brand creation, podcasting, and pathways to becoming a cicerone. Malope highlights the importance of accessible education for people whose daily lives leave them little time for formal brewing schools.

The film also includes a special culinary segment featuring a professional chef crafting an entire dish from scratch: Birria with Green Mole, accompanied by spiced corn ribs, pickled onion, and tortilla chips. This dish is paired onscreen with the sorghum-infused lager featured earlier in the documentary, illustrating the intimate relationship between beer and food. Expert commentary explains why certain beers complement certain flavors—for example, how the bright carbonation of a lager enhances light dishes like grilled chicken, salads, shrimp cocktail, soft pretzels, and fresh cheeses such as mozzarella, ricotta, goat cheese, and mild cheddar.

The documentary contrasts this with richer pairings, discussing why lamb, with its natural fattiness, often pairs well with a stout—though in the case of the Birria, the bold character of a stout would overpower the delicate spices created by blending chiles, tomatoes, onions, cinnamon, bay leaves, cumin, oregano, cloves, and other aromatics. This sensory exploration demonstrates how beer, like wine, must be thoughtfully matched to a meal.

Through sweeping cinematography, authentic cultural storytelling, and an honest look at both heritage and innovation, this documentary film invites viewers to experience beer not merely as a beverage but as a craft, a science, and an art form.

Beer Is Art's new documentary is a celebration of beer's past, present, and future—captured for the screen with depth, beauty, and purpose.


BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Taste Radio: How Good Good Found Its Sweet Spot — And Thousands of Retail Doors

Taste Radio: How Good Good Found Its Sweet Spot — And Thousands of Retail Doors

Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth

Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth

Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

View All|Post a Listing

Featured Jobs

Director of Brewing Operations  - Kane Brewing Company

Director of Brewing Operations - Kane Brewing ...

Brewery Sales Representative - Northern Illinois - Three Floyds Brewing

Brewery Sales Representative - Northern Illinoi...

District Sales Manager - CG Roxane

District Sales Manager - CG Roxane

Packaging Operator - Mighty Squirrel Brewing Co.

Packaging Operator - Mighty Squirrel Brewing Co.

District Sales Manager - CG Roxane LLC

District Sales Manager - CG Roxane LLC

Regional Distributor Sales Manager - Central NC Region - Hi-Wire Brewing

Regional Distributor Sales Manager - Central NC...

View All Jobs|Post a Job

More News

Former JDE Peet’s Leader Rafael Oliveira Heads To Heineken

Former JDE Peet’s Leader Rafael Oliveira Heads To Heineken

Review: Neutonic Packs Powerful Productivity

Review: Neutonic Packs Powerful Productivity

Clear Mission: The Innovations Behind Protein’s Refreshing Surge

Clear Mission: The Innovations Behind Protein’s Refreshing Surge

Retailer Profile: Vitamin Shoppe

Retailer Profile: Vitamin Shoppe

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer - Russian River Brewing Company - Russian River Brewing Company
  • Area Sales Manager - Omaha, NE - Good Boy Vodka - Good Boy Vodka
  • Facilities Manager - Trillium - Trillium
  • Packaging Operator - Industrial Arts Brewing Company - Industrial Arts Brewing Company
  • Outside Sales Representative - J&L Wines - J&L Wines
  • Brewer - Malibu Brewing Company - Malibu Brewing Company
  • Supply Chain Manager - CRITICAL MASS SUPPLY CHAIN - CRITICAL MASS SUPPLY CHAIN
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Taste Radio: How Good Good Found Its Sweet Spot — And Thousands of Retail Doors
  2. Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth
  3. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  4. Former JDE Peet’s Leader Rafael Oliveira Heads To Heineken
  5. Review: Neutonic Packs Powerful Productivity
  6. Clear Mission: The Innovations Behind Protein’s Refreshing Surge
  7. Retailer Profile: Vitamin Shoppe
  1. Electrolit Named Official Hydration Partner of Tennis Canada and the National Bank Open Presented by Rogers
  2. Splendor Water Redefines Hydration Day with “Live Water” and a New Era of Vibrational Wellness
  3. Gladiator Energy Dominates Massachusetts BJ’s Roadshow
  4. StageWater Rolls Out Sparkling Line Nationwide, Building on Breakout CMA Fest and NIVA '26 Momentum
  5. Mount Gay Unveils Its Exceptionally Aged Collection
  6. Meet the Mixer Made for Modern Drinking: Owl's Brew Functional Non-Alcoholic Mixers
  7. Cahaba Brewing Co. Expands Distribution Into the Florida Panhandle
  1. Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth
  2. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  3. Republic National Distributing Company Expects to Cease Operations in Illinois, Shutter Facilities
  4. “Operator Energy”: Inside 44° North Vodka’s Lean Strategy for Regional Growth
  5. Prepared Cocktails Regain Traction to Start June, per NIQ Weekly Scans
  6. Campari Builds On The Aperol Playbook, Without The Booze
  7. Spec’s Expands West, Acquires Nevada’s Lee’s Discount Liquor
  1. Brown-Forman, Sazerac Release New RTDs as Category Buoys Spirits Growth
  2. Beer Sales Improve as World Cup Boost Begins to Materialize, Per Circana Weekly Scans
  3. Ben Weiss On Why He’s Fronting $45M to Launch Crooked Pop Hard Soda
  4. Heineken Names JDE Peet’s Leader Rafael Oliveira as Next CEO
  5. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Craft Beer Drinkers Are Increasingly ‘More Engaged,’ But There’s Still An Attention Problem, Per BA Harris Poll
  7. BRĒZ Seeks Balance Amid Regulatory and Financial Headwinds
View All|Submit News

Promoted PR Posts

Power Plus Pain Aid Announces Partnership with the 2026 Montana Spartan Trifecta Weekend in Bigfork, MT

Power Plus Pain Aid Announces Partnership with the 2026 Montana Spartan Trifecta Weekend in Bigfork, MT

Trumpdrive Energy Launches Jupiter Matcha Lychee

Trumpdrive Energy Launches Jupiter Matcha Lychee

Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch

Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch

New Research Explains Why It’s Costing Brands to Undervalue Consumer Differences

New Research Explains Why It’s Costing Brands to Undervalue Consumer Differences

WaterOuai! Introduces a More Intentional Approach to Hydration: The OUAI It Should Be

WaterOuai! Introduces a More Intentional Approach to Hydration: The OUAI It Should Be

Pitbull Joins Vita Pop as Global Strategic Partner Ahead of Q3 2026 U.S. Launch

Pitbull Joins Vita Pop as Global Strategic Partner Ahead of Q3 2026 U.S. Launch

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙