NOON WORLD Enters 104 Walmart Stores, Bringing Cognitive Wellness to Millions Across the West Coast and Hawaii

Los Angeles, CA — NOON WORLD, the emerging cognitive wellness company fusing neuroscience, plant science, and breakthrough product innovation, announced its largest retail expansion yet: a launch into 104 Walmart stores across California, Nevada, Oregon, and Hawaii.

For consumers, this means easier access to NOON's tasty, functional mushroom gummies. For the company, it marks a major leap forward in its mission to redefine how people support their minds— and a powerful signal of growth momentum in one of the fastest-rising wellness categories.

Cognitive Wellness Made Even More Accessible

NOON WORLD develops neuroscience-backed, innovation-powered gummies that help people think clearer, feel balanced, and recharge better. Designed with precision formulas and greater absorption capability, NOON's dual-layer functional mushroom gummies are engineered to work faster and more effectively than traditional supplements— without sacrificing flavor or fun.

"Bringing NOON to Walmart isn't just a distribution win. It's a breakthrough for accessibility through everyday low prices, giving millions more people the chance to experience next-generation cognitive support," said Jane Kate Wong, Co-Founder & CEO of NOON WORLD. "We're making brain and mental health easier, tastier, and more intuitive— and this expansion unlocks a massive new stage of growth for our company."

An Ambitious, Young Brand Scaling Fast

Since launching in November 2024, NOON WORLD has built a passionate customer base and strong early demand, including:

• 18,000 units sold to date across DTC + retail

• 40%+ repeat purchase rates, exceeding category benchmarks

• 10+ units per store per week velocities in existing independent retail partners

With Walmart adding 104 new doors, NOON WORLD is accelerating into its next phase of regional expansion.

What Walmart Shoppers Can Expect to Find

Consumers can now stock up on NOON WORLD's best-selling dual-layer functional mushroom gummies in the Health & Wellness aisles:

• NOON FOCUS – Clean, dialed-in mental clarity, powered by Lion's Mane and Cordyceps

• NOON CHILL – Happy and balanced calm, powered by a 7+ mushroom blend

• NOON SLEEP – Deep rest and rejuvenating sleep, powered by Reishi, Tremella, and Poria Cocos

Each product is formulated to support real results—without the crash, cluttered labels, or confusing routines typical of the supplement aisle.

Fueling a Larger Movement in Cognitive and Mental Wellbeing

The cognitive supplement market is one of the fastest-growing segments in wellness, projected to reach $13.2B by 2030, with nootropics leading the surge at 9% CAGR. Consumers are craving effective, cleaner, science-backed solutions for their mental states— and NOON is at the forefront of meeting that demand.

With additional national retail partnerships in discussion and a robust pipeline of new cognitive-support SKUs on the way, the company is gearing up for what promises to be an explosive year in 2026.

About NOON

NOON WORLD is a cognitive wellness company pioneering science-backed, plant-powered products for your best mind and mood. With a commitment to design, transparency, and trusted efficacy, NOON WORLD serves a new generation of wellness consumers who expect more from their supplements, leading the next generation into the future.

NOON WORLD products are available now in Walmart stores across CA, NV, OR, and HI, and online. Learn more at the link below or follow @itsnoon.world on Instagram.