• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

The 12 Days of Pickle-mas: The Pickle Juice Company Launches Holiday Push to Stop Cramps (and Keep You Moving)

info_outline PRESS RELEASE posted by The Pickle Juice Company

Nov. 24, 2025 at 7:33 pm

X LinkedIn Reddit Facebook Email
Report Press Release
beverageholidayChristmaspromodiscountPickle JuicefunctionalcrampcrampingThe Pickle Juice Company
Non-Alcoholic Beverages
  • image-01

Because the Holidays Are a Marathon — Not a Sprint

Mesquite, TX (November 24, 2025) — The Pickle Juice Company®, the leader in scientifically backed, fast-acting cramp relief, is kicking off its "12 Days of Pickle-mas" campaign to help people power through the holiday season without missing a step.

Between all-day cooking sessions, marathon shopping trips, airport sprints, snow shoveling and "just one more" holiday party, the holidays can take a serious toll on your body. Overexertion, dehydration and all that festive indulgence can leave your system feeling like it ran the 12-mile turkey trot of its life.

Pickle Juice® is here to make sure the only thing tightening this season is your gift wrap — not your calves, hamstrings or holiday spirit.

Stop Cramps at the Source (So You Can Keep Up with the Season)

Backed by clinical research and powered by a unique formula that interrupts the neurological signal that triggers muscle cramps, Pickle Juice® goes beyond hydration to deliver immediate muscle relief and cramp prevention. It is not pickle brine, nor made from pickles, but instead uses a proprietary grain of vinegar blend to trigger sensory receptors to stop cramps at the source within seconds.

It's a practical holiday essential for:

  • Athletes trying to stay in the game (or the gym)
  • Weekend warriors hitting the slopes
  • Travelers trapped in middle seats
  • Seniors who hate nighttime leg cramps more than fruitcake
  • Anyone whose December calendar doubles as a workout plan

The 12 Days of Pickle-mas

Throughout the 12 Days of Pickle-mas, The Pickle Juice Company® will share daily tips, gift ideas and real-life stories on social media — all about staying active, hydrated and cramp-free during the season's chaos. Starting on Black Friday and going until the end of the year, Pickle Juice® is also offering 20% off all products with the code Holiday20 for a little extra holiday cheer.

"The holidays are supposed to be joyful — not painful," explained Filip Keuppens, CEO of The Pickle Juice Company®. "Between marathon shopping trips, late-night wrapping sessions and the occasional turkey trot, we all need a little help keeping up the pace. Pickle Juice® helps you push through the holiday hustle and keep doing what you love — without the cramps."

The Gift of Relief (and a Great Stocking Stuffer)

Pickle Juice® products — including its signature 2.5oz shots, 16oz bottles, and sport packs — make great stocking stuffers and Secret Santa gifts. They ship well, travel well and taste like victory. And pickles, obviously.

So this season, don't let cramps slow your holiday hustle — grab a Pickle Juice® and keep the spirit (and your legs) strong.

About Pickle Juice®

Pickle Juice® is the only product on the market scientifically proven to stop muscle cramps, prevent dehydration and aid in recovery. Pickle Juice® uses a proprietary grain and blend of vinegar that blocks that nerve signal being sent from brain to muscle, and a blend of vitamins and minerals for immediate muscle recovery. Whether you are missing something from your diet, exhausted from exercise, or dealing with poor circulation, Pickle Juice® can provide a source of relief.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Reed’s CEO Steps Down as COO Cohane Steps Into Role, 2025 Earnings Down

Reed’s CEO Steps Down as COO Cohane Steps Into Role, 2025 Earnings Down

Tarte Cosmetics Founder Expands into Beverage with ‘Sippable Self-Care’ Brand

Tarte Cosmetics Founder Expands into Beverage with ‘Sippable Self-Care’ Brand

Swig on Pace for Record Growth As Dirty Soda Craze Continues

Swig on Pace for Record Growth As Dirty Soda Craze Continues

SPONSORED POST
Pinter – Massive Growth, Driven by an Exceptional Home Beer Experience

Pinter – Massive Growth, Driven by an Exceptional Home Beer Experience

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

District Sales Manager - CG Roxane LLC

District Sales Manager - CG Roxane LLC

Bay Area Delivery Driver - Bottle Logic Brewing

Bay Area Delivery Driver - Bottle Logic Brewing

Senior Brewer & Cellar Lead - Maple Branch Craft Brewery

Senior Brewer & Cellar Lead - Maple Branch Craf...

Sales Representative – Puget Sound - Alaskan Brewing Co.

Sales Representative – Puget Sound - Alaskan Br...

Associate Cider/Wine Maker - Jersey Cider Works

Associate Cider/Wine Maker - Jersey Cider Works

Market Manager – Georgia & South Carolina - Bluebird Hardwater LLC

Market Manager – Georgia & South Carolina - Blu...

View All Jobs|Post a Job

More News

KEG 1 to Take ‘Controlling Equity’ Stake in New England Distributor Pine State Trading

KEG 1 to Take ‘Controlling Equity’ Stake in New England Distributor Pine State Trading

Distribution: Hiyo Goes National with Target

Distribution: Hiyo Goes National with Target

Bai Founder Ben Weiss Expands Crooked Brand Into Hard Soda

Bai Founder Ben Weiss Expands Crooked Brand Into Hard Soda

Chobani Expands La Colombe Manufacturing In Michigan

Chobani Expands La Colombe Manufacturing In Michigan

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Category & Sales Planning Analyst - Nova Naturals (Subsidiary of Novamex) - Nova Naturals (Subsidiary of Novamex)
  • Trade Marketing Manager - SpikedAde - SpikedAde
  • Sales Excellence Manager - good2grow - good2grow
  • Sales Support Specialist - Elite Brands of Colorado - Elite Brands of Colorado
  • Account Manager - Beer, Wine & Spirits - Elite Brands of Colorado - Elite Brands of Colorado
  • Procurement Manager - Wilding Brands - Wilding Brands
  • Seasonal von Trapp Brewery Packaging Operator - von Trapp Brewery - von Trapp Brewery
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Reed’s CEO Steps Down as COO Cohane Steps Into Role, 2025 Earnings Down
  2. Tarte Cosmetics Founder Expands into Beverage with ‘Sippable Self-Care’ Brand
  3. Swig on Pace for Record Growth As Dirty Soda Craze Continues
  4. KEG 1 to Take ‘Controlling Equity’ Stake in New England Distributor Pine State Trading
  5. Distribution: Hiyo Goes National with Target
  6. Bai Founder Ben Weiss Expands Crooked Brand Into Hard Soda
  7. Chobani Expands La Colombe Manufacturing In Michigan
  1. Stella Artois Brings Back the Foam Finger to Chicago and Washington, D.C., for March Madness
  2. Opening Day at California Wild Ales – Padres Keep the Pint Night!
  3. AfroPop Soda Announces Distribution Partnership With RNDC, Expanding Path Toward National Growth
  4. PourMe Beverages Launches Three New THC-Infused Beverages
  5. Barcelona Cocktail Fest 2026: FutureProof Programme Revealed
  6. Ohio Breweries Reach 10,000 Supporters in Push to Override Vote on THC Beverage Bill
  7. Horse Soldier Bourbon Unveils Liberty Edition
  1. Casamigos Expands Roster With Pre-Mixed Margaritas
  2. Sazerac Acquires Dirty Shirley
  3. Carbliss Bets Big on the Tallboy with New Malt-Based Line
  4. Uncle Nearest Bankruptcy Case Dismissed; Receivership Continues
  5. Uncle Nearest Seeks Chapter 11 Amid Receivership Fight, Founder Sues Lender (UPDATED)
  6. How Mission Craft Cocktails Went From 2K To 80K Cases In One Year
  7. New RTDs From Lucky One, On The Rocks, Saint Spritz and More
  1. BPI: Total Beer at Benchmark for First Time in 20 Months
  2. Press Clips: Stone Steps Up to the Plate at Petco Park; Plus, Monaco’s Value Positioning; JP Morgan’s Beverage Team on State of M&A
  3. Constellation-Backed Hiyo Goes Nationwide at Target
  4. NIQ Weekly Scans: YoY Bev-Alc Declines Accelerate Ahead of St. Patrick’s Day
  5. KEG 1 to Take ‘Controlling Equity’ Stake in Pine State Trading in Maine, New Hampshire
  6. Bai Founder Ben Weiss Joins Hard Soda Trend with Crooked Pop
  7. Casamigos Adds Pre-Mixed Margaritas
View All|Submit News

Promoted PR Posts

Protein the Organic Way: Introducing Organic Valley® Protein Plus™ Ultra-Filtered Milk

Protein the Organic Way: Introducing Organic Valley® Protein Plus™ Ultra-Filtered Milk

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

FLORA Partners with Spec's to Bring Next-Generation Social Elixirs to Texas

NICOYA: the first rum of Costa Rica arrives in the United States

NICOYA: the first rum of Costa Rica arrives in the United States

Proper Beverage Announces Full Availability of SLIM Can Production at Hudsonville, Michigan Facility

Proper Beverage Announces Full Availability of SLIM Can Production at Hudsonville, Michigan Facility

Most Brands Get U.S. Expansion Wrong—Cascadia Managing Brands Releases New Guide to Fix It

Most Brands Get U.S. Expansion Wrong—Cascadia Managing Brands Releases New Guide to Fix It

Easy Does It Partners with LA Distributing to Expand Southern California Distribution

Easy Does It Partners with LA Distributing to Expand Southern California Distribution

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙