Menosupport Juice Wins Top National Industry Award

Benefit Juice's new Menosupport drink, a first-of-its-kind in the category, has been awarded Gold at The Grocer Gold Awards 2025 for bringing innovation to the food and drink sector.

Crafted specifically for women, Benefit Juice's Menosupport drink launched in February 2025, to provide a convenient source of key nutrients recommended during the peri and menopausal years. Already taking the industry by storm, the juice brand has now been recognized for product excellence at the prestigious awards ceremony, with a Grocer Gold Award in the Juices & Smoothies category.

The Grocer Gold Awards are the UK's premier awards that recognize excellence in the grocery industry. Taking place at Wembley Stadium on Friday, 7th November, Benefit Juice was among a shortlist of 200 brands in the Fast-Moving Consumer Goods (FMCG) sector. A panel of industry expert judges went on to crown 40 category winners.

"It is an absolute honor to have been awarded Gold for our new Menosupport drink in these highly regarded awards. As an industry-first, this juice offers a helping hand to women through an important life stage with essential nutrients, minerals, and vitamins, and we couldn't be more excited for it to be recognized for innovation," explains Gavin Cox, Founder of Benefit Juice.

Gavin continues, "When creating our Menosupport drink, we looked to plug the gap on the shelf for an accessible, high-quality beverage that allows women to boost their nutrient intake effortlessly and around a busy schedule."

Made with 100% fruit and vegetables, each 150ml glass of Menosupport juice equals one of your 5 a day. The blend of berries, sour cherry, beetroot, and apple, combined with flaxseed and inulin, offers refreshing hydration and a source of plant-based omega-3, fiber, and prebiotic fiber, which can support gut health and form part of a heart-healthy diet during the menopausal years. Menosupport is also vegan-friendly and contains no added sugar.