A New Category in "Active Alcohol": Executive Beverage Company Officially Launches Boutique Wine Water

Executive Beverage Company is officially debuting Boutique Wine Water®, a product four years in the making that is already backed by strong consumer demand. What began in 2020 as Wine Water, a simple blend of French wine and sparkling water, has evolved through continuous testing and refinement into a new, better-for-you wine category built for today's active, ingredient-conscious drinker.

Boutique Wine Water® has been validated in the market through a three-phase development process:

• Phase 1: Early testing confirmed demand and optimized taste.

• Phase 2: Organic growth in 2022-23 produced a loyal following, with consumer feedback shaping the brand's evolution.

• Phase 3: In 2024-25, the brand underwent a comprehensive upgrade, featuring elevated packaging, refined wine profiles, and sharpened clean-label messaging.

Why this matters for the industry: The "active alcohol" space is booming, yet options are overwhelmingly beer- and seltzer-led, or non-alcoholic. Boutique Wine Water® fills this critical gap: real wine, simply made lighter. It arrives at a moment when consumers are scrutinizing ingredients more than ever, especially sugar. A recent U.S. Wine Consumer Benchmark presentation noted that nearly half of Americans believe wine contains added sugar, and as people are actively trying to cut back, clear zero-sugar labeling has become a meaningful differentiator. Each Boutique Wine Water® variety is truly zero-sugar, 4.9% ABV, with nothing artificial and certified non-GMO, vegan, gluten-free, and low-carb.

Packaging built for modern drinking occasions: Slim cans bring wine into cooler culture and outdoor lifestyles, while 750 mL bottles elevate at-home hosting and restaurant menus. Both formats enable consumers to enjoy high-quality wine in more moments, whether hiking, tailgating, hosting, or simply relaxing at home.

Current products include:

• 250 mL slim cans in Dry Rosé, Sauvignon Blanc, and Cabernet Sauvignon, available in six-packs and 24-packs.

• 750 mL bottles in Dry Rosé, Sauvignon Blanc, and Cabernet Sauvignon, available in six-packs.