• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Monster Energy Up & Up Festival Announces SHIP WREK as Their Spring 2026 Headliner

info_outline PRESS RELEASE posted by Monster Energy

Dec. 19, 2025 at 9:38 am

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

Monster Energy Up & Up Festival, the longest-running college music tour, has announced Ship Wrek, one of the most buzz-worthy producers and DJs in electronic music, as their official headliner for its Spring 2026 tour.

Now entering its tenth year, the festival's thousands of presale tickets routinely sell out within 48 hours, despite no announced date, location, or even a guarantee that the event will happen. More than 100 student ambassador teams from across the U.S. will rally their schools through guerrilla marketing, grassroots campus activations, hundreds of tablings featuring Monster Energy product and swag, dozens of rally events at the most popular bars, Greek Chapter presentations, and targeted influencer campaigns to secure a stop on the tour — and the chance to co-produce the ultimate college music experience and earn internship credits.

"Whenever we play college shows, the energy is always next level," says Ship Wrek. "It's a full-circle moment to see how much the genre has grown since we were DJing in school. We are stoked to be headlining the Monster Energy Up & Up Festival and see which schools win it all."

Monster Energy Up & Up empowers each campus team — operating from its own Instagram handle — to compete in a 48-hour presale campaign. The top five schools with the most ticket sales win a stop on the tour. Winning colleges then partner with Up & Up producers to host the festival at a local venue, featuring their own DJ openers, content team, and on-site activations, culminating in the most hyped event of the semester.

Credit cards are charged only to the winning campus's teams, so there's no risk. Students can also purchase via PayPal and Venmo. This forward-thinking ticketing model has resulted in multiple sold-out hard-ticket tours in premium college venues before the dates & locations are even announced.

"As a senior business student at Cal Poly, being part of Up & Up has been one of — if not the most — pivotal and rewarding experiences of my four years in college," says Kyle Flora. "The entertainment sphere can feel limited around my small college town, but Up & Up allowed me to tap into that community while gaining real hands-on experience in live music marketing. From applying to be a student ambassador the summer after my sophomore year to stepping into larger roles, including President and National Campaign Designer, the program has absolutely helped me find what my lane is in the music industry post-grad. And beyond the professional growth, being able to produce an EDM festival for your friends is so unusual, unreal, and something I will never take for granted."

Here's how the Monster Energy Up & Up model delivers:

1. Headliners only perform where the most presale tickets are sold.

2. Students gain real-world experience in the music industry, marketing, and events.

3. Fans enjoy a fun dance music event uniting the campus, at a fair price.

Electronic dance music has grown rapidly over the past ten years, and the Monster Energy Up & Up Festival has been at the forefront of bringing elite artists such as Dom Dolla and Disco Lines to college towns across the US. This model enables students to curate major events featuring top-tier artists while developing real-world skills in sales, promotion, and event production.

Recent winners include Cal Poly, Miami-Ohio, San Diego State, University of Arizona, CSU Fullerton, San Jose State and the University of Oregon, who earned the Fall 2025 headliner, ODD MOB. Other previous winners include University of Alabama, ASU (2x), Bryant, Boulder (4x), University of Dayton (3x), University of Georgia, Lehigh, JMU, Indiana University, LSU, Penn State (3x), Oklahoma State, Oregon State University, UC Davis (2x), University of Virginia (2x), UT Austin, Washington State University (5x), UNCW (3x), Virginia Tech (2x), and Wake Forest.

Next Spring, the Up & Up will introduce the Newcomers Award to colleges that haven't won since Covid, more rally party events, along with its NATIONAL PEP RALLY. This virtual Zoom event attracts attendees from over 200 universities and features surprise artist performances, guest speakers from the music industry, educational workshops, and giveaways, all held days before the presale competition.

The Fall 2025 national competition kicks off on February 18th at 4 p.m. EST, with the winning festivals taking place throughout April and May.

College students seeking music industry experience or internship credit can apply at the link below.

ABOUT MONSTER ENERGY:

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the hip hop lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and artists represent. More than a drink, it's the way of life lived by athletes, artists, believers and fans. See more about Monster Energy including all of its drinks at the link below.

ABOUT THE MONSTER ENERGY UP & UP FESTIVAL:

Monster Energy Up & Up is the largest national college festival promoter in the US, powered by a community of campus ambassador teams across the country. Up & Up's innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period; colleges with the most pre-sales earn the chance to work with our team to craft a music experience of-a-lifetime, while also gaining valuable industry experience. Past live headliners include Cash Cash (2016), Alan Walker (2017), GRYFFIN (2018), Two Friends (2018), Slushii (2019), Lost Kings (2019) Elephante (2019), Troyboi (2020), Loud Luxury (2021), San Holo (2022) Dom Dolla (2022), Chris Lorenzo (Spring 2023) Dr. Fresch (Fall 2023), Disco Lines (Spring 2024) Matroda (Fall 2024) Sidepiece (Spring 2025) & Odd Mob (Fall 2025).

FOLLOW MONSTER ENERGY UP & UP:

Information available at the link below.

ABOUT SHIP WREK

Ship Wrek, the duo comprised of Tripp Churchill and Collin Maguire, are one of the most buzz-worthy producers and DJs in electronic music. Famous for their signature sound and high energy DJ sets, the duo have caught the attention of fans, press, and industry heavyweights alike - touring regularly at festivals, headline shows, and clubs across North America. Ship Wrek have gained support from artists such as the Chainsmokers, Skrillex, Diplo, Dillon Francis, DJ Snake, Chris Lake, Zedd, and Tiesto.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Beverage Sales Rise Amid Memorial Day Holiday

Beverage Sales Rise Amid Memorial Day Holiday

Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple

Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple

Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter

Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter

SPONSORED POST
Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Wellness Energy Is Growing While Traditional Energy Slows. Here’s What That Means for the Shelf.

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Area Sales Manager - Pittsburgh, PA - Good Boy Vodka

Area Sales Manager - Pittsburgh, PA - Good Boy ...

Sales Representative - Eureka Heights Brewing Company

Sales Representative - Eureka Heights Brewing C...

Key Account Manager - Northeast - Good Boy Vodka

Key Account Manager - Northeast - Good Boy Vodka

Regional Distributor Sales Manager - Central Region - Hi-Wire Brewing

Regional Distributor Sales Manager - Central Re...

Innovations Brewer - Berkeley Yeast

Innovations Brewer - Berkeley Yeast

National Chain Manager - Pittsburgh Brewing Company

National Chain Manager - Pittsburgh Brewing Com...

View All Jobs|Post a Job

More News

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels

Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion

Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion

JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms

JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms

Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water

Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • SoCal Sales Representative - Schilling Cider - Schilling Cider
  • Brewer - Shift Brewer - Urban Roots Brewing - Urban Roots Brewing
  • Full Time Brewer - New Brewery in Clearwater / St Pete FL - New Brewery in Clearwater / St Pete FL
  • Brewer - Confluence Brewing Company - Confluence Brewing Company
  • National & Key Account Manager - Bale Breaker Brewing Company - Bale Breaker Brewing Company
  • Pubs General Manager - Fort George Brewery - Fort George Brewery
  • Rum Ambassador - Rumson’s Rum - Rumson’s Rum
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple
  2. Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter
  3. Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
  4. Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion
  5. JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms
  6. Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water
  7. Profile: Swinger Tees Up Golf As Next Frontier for ‘Leisure’ Energy
  1. Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch
  2. All Día, a Canned Cocktail Riding the Growing Mindful Drinking Wave
  3. Dierks Bentley and ROW 94 Whiskey Bring Groundbreaking Hologram Experience to Nashville International Airport
  4. MEDASE Cocktails Earns Bronze Medal at Prestigious San Francisco Ready-to-Drink Competition for “Heavana Can't Wait” Mojito
  5. Lee Greenwood Brings Back Award-Winning Soldier Valley Spirits to Honor Veterans and Celebrate America’s 250th Birthday
  6. Old Forester Celebrates National Bourbon Day with Return of President's Choice
  7. Layn Natural Ingredients Receives FEMA GRAS Approval for Its Plant-Based Sweetener, SteviUp M2
  1. Reyes CEO Tom Day On RNDC Deal, Scaling Spirits and Wine Business
  2. Spirits Distribution: Punch Club Lands at Total Wine; Oishii Signs With SGWS
  3. Why Saint Spritz Broke The Rules
  4. Inside the RTD M&A Frenzy: Carbliss, SpikedAde and Happy Dad Talk Different Strategies
  5. The Daily Pour Acquires Whiskey Riot, Expanding Spirits Events Platform
  6. Right Coast’s Italian Ice Heats Up as It Adds New Markets, Expands in Trader Joe’s
  7. Columbia Distributing Makes Strategic Investment in Hayden Beverage in Idaho, Expanding PNW Business
  1. Brewers Association Targets More Curated GABF Experience: New Venue, Brewer-Staffed Booths & Public Award Ceremony
  2. Inflation Hits Highest Rate Since 2023, Outpaces Bev-Alc Across the Board
  3. April Beer Supply +0.9%, Tax Paids Flat After 2 Months of YoY Growth, per Beer Institute
  4. Microbreweries Led 2025 Volume Loss as They Continue to Battle Crowded Distro
  5. Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
  6. Michelob, White Claw, Busch & Others Find MDW Growth Despite Overall Lackluster Bev-Alc Trends, per Weekly Circana Scans
  7. JuneShine Refreshes and Ramps Up Willie’s as November Hemp-Derived THC Ban Looms
View All|Submit News

Promoted PR Posts

London Liqueur Co. Partners with OneBarUSA to Expand National On-Premise Presence

London Liqueur Co. Partners with OneBarUSA to Expand National On-Premise Presence

Coffee Meets Cannabis: Former Jones Soda President and Grammy Winner Launch THC Brand

Coffee Meets Cannabis: Former Jones Soda President and Grammy Winner Launch THC Brand

PLAYR Launches Performance Nutrition Brand Built Specifically for Youth Athletes

PLAYR Launches Performance Nutrition Brand Built Specifically for Youth Athletes

Power Plus Pain Aid, the World’s First Energizing Pain Reliever Beverage Shot, Now Available on Amazon

Power Plus Pain Aid, the World’s First Energizing Pain Reliever Beverage Shot, Now Available on Amazon

OSF Flavors Develops “Full Sensory Experience” Approach to Protein Masking Technology

OSF Flavors Develops “Full Sensory Experience” Approach to Protein Masking Technology

GoodDays Classic Cocktails Expands to California

GoodDays Classic Cocktails Expands to California

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙