• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Monster Energy Up & Up Festival Announces SHIP WREK as Their Spring 2026 Headliner

info_outline PRESS RELEASE posted by Monster Energy

Dec. 19, 2025 at 9:38 am

X LinkedIn Reddit Facebook Email
Report Press Release
Non-Alcoholic Beverages
  • image-01

Monster Energy Up & Up Festival, the longest-running college music tour, has announced Ship Wrek, one of the most buzz-worthy producers and DJs in electronic music, as their official headliner for its Spring 2026 tour.

Now entering its tenth year, the festival's thousands of presale tickets routinely sell out within 48 hours, despite no announced date, location, or even a guarantee that the event will happen. More than 100 student ambassador teams from across the U.S. will rally their schools through guerrilla marketing, grassroots campus activations, hundreds of tablings featuring Monster Energy product and swag, dozens of rally events at the most popular bars, Greek Chapter presentations, and targeted influencer campaigns to secure a stop on the tour — and the chance to co-produce the ultimate college music experience and earn internship credits.

"Whenever we play college shows, the energy is always next level," says Ship Wrek. "It's a full-circle moment to see how much the genre has grown since we were DJing in school. We are stoked to be headlining the Monster Energy Up & Up Festival and see which schools win it all."

Monster Energy Up & Up empowers each campus team — operating from its own Instagram handle — to compete in a 48-hour presale campaign. The top five schools with the most ticket sales win a stop on the tour. Winning colleges then partner with Up & Up producers to host the festival at a local venue, featuring their own DJ openers, content team, and on-site activations, culminating in the most hyped event of the semester.

Credit cards are charged only to the winning campus's teams, so there's no risk. Students can also purchase via PayPal and Venmo. This forward-thinking ticketing model has resulted in multiple sold-out hard-ticket tours in premium college venues before the dates & locations are even announced.

"As a senior business student at Cal Poly, being part of Up & Up has been one of — if not the most — pivotal and rewarding experiences of my four years in college," says Kyle Flora. "The entertainment sphere can feel limited around my small college town, but Up & Up allowed me to tap into that community while gaining real hands-on experience in live music marketing. From applying to be a student ambassador the summer after my sophomore year to stepping into larger roles, including President and National Campaign Designer, the program has absolutely helped me find what my lane is in the music industry post-grad. And beyond the professional growth, being able to produce an EDM festival for your friends is so unusual, unreal, and something I will never take for granted."

Here's how the Monster Energy Up & Up model delivers:

1. Headliners only perform where the most presale tickets are sold.

2. Students gain real-world experience in the music industry, marketing, and events.

3. Fans enjoy a fun dance music event uniting the campus, at a fair price.

Electronic dance music has grown rapidly over the past ten years, and the Monster Energy Up & Up Festival has been at the forefront of bringing elite artists such as Dom Dolla and Disco Lines to college towns across the US. This model enables students to curate major events featuring top-tier artists while developing real-world skills in sales, promotion, and event production.

Recent winners include Cal Poly, Miami-Ohio, San Diego State, University of Arizona, CSU Fullerton, San Jose State and the University of Oregon, who earned the Fall 2025 headliner, ODD MOB. Other previous winners include University of Alabama, ASU (2x), Bryant, Boulder (4x), University of Dayton (3x), University of Georgia, Lehigh, JMU, Indiana University, LSU, Penn State (3x), Oklahoma State, Oregon State University, UC Davis (2x), University of Virginia (2x), UT Austin, Washington State University (5x), UNCW (3x), Virginia Tech (2x), and Wake Forest.

Next Spring, the Up & Up will introduce the Newcomers Award to colleges that haven't won since Covid, more rally party events, along with its NATIONAL PEP RALLY. This virtual Zoom event attracts attendees from over 200 universities and features surprise artist performances, guest speakers from the music industry, educational workshops, and giveaways, all held days before the presale competition.

The Fall 2025 national competition kicks off on February 18th at 4 p.m. EST, with the winning festivals taking place throughout April and May.

College students seeking music industry experience or internship credit can apply at the link below.

ABOUT MONSTER ENERGY:

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the hip hop lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and artists represent. More than a drink, it's the way of life lived by athletes, artists, believers and fans. See more about Monster Energy including all of its drinks at the link below.

ABOUT THE MONSTER ENERGY UP & UP FESTIVAL:

Monster Energy Up & Up is the largest national college festival promoter in the US, powered by a community of campus ambassador teams across the country. Up & Up's innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period; colleges with the most pre-sales earn the chance to work with our team to craft a music experience of-a-lifetime, while also gaining valuable industry experience. Past live headliners include Cash Cash (2016), Alan Walker (2017), GRYFFIN (2018), Two Friends (2018), Slushii (2019), Lost Kings (2019) Elephante (2019), Troyboi (2020), Loud Luxury (2021), San Holo (2022) Dom Dolla (2022), Chris Lorenzo (Spring 2023) Dr. Fresch (Fall 2023), Disco Lines (Spring 2024) Matroda (Fall 2024) Sidepiece (Spring 2025) & Odd Mob (Fall 2025).

FOLLOW MONSTER ENERGY UP & UP:

Information available at the link below.

ABOUT SHIP WREK

Ship Wrek, the duo comprised of Tripp Churchill and Collin Maguire, are one of the most buzz-worthy producers and DJs in electronic music. Famous for their signature sound and high energy DJ sets, the duo have caught the attention of fans, press, and industry heavyweights alike - touring regularly at festivals, headline shows, and clubs across North America. Ship Wrek have gained support from artists such as the Chainsmokers, Skrillex, Diplo, Dillon Francis, DJ Snake, Chris Lake, Zedd, and Tiesto.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

New Beverages: BERO Introduces Spider-Man LTO, Nurri Adds Multiserve Protein Milks

New Beverages: BERO Introduces Spider-Man LTO, Nurri Adds Multiserve Protein Milks

Taste Radio: The Good, Bad & Ugly Of Mission-Driven Brands

Taste Radio: The Good, Bad & Ugly Of Mission-Driven Brands

Emerging Drinks Keep C-Store Growth Charging Ahead Despite Slower Traffic

Emerging Drinks Keep C-Store Growth Charging Ahead Despite Slower Traffic

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Assistant Cidermaker - Yonder Cider Co.

Assistant Cidermaker - Yonder Cider Co.

Director of Sales-Texas - Ranch20 Spirits

Director of Sales-Texas - Ranch20 Spirits

Sales Support Intern - MOTH Drinks Ltd

Sales Support Intern - MOTH Drinks Ltd

Wholesale Sales Representative – Specialty Coffee Inventory - Mochalux

Wholesale Sales Representative – Specialty Coff...

Packaging lead - Mountains Walking Brewery/New Hokkaido Bevco

Packaging lead - Mountains Walking Brewery/New ...

State Manager - MN - Good Boy Vodka

State Manager - MN - Good Boy Vodka

View All Jobs|Post a Job

More News

RYSE Taps Protein ‘Expertise’ for RTD Shake Launch as Energy Expands

RYSE Taps Protein ‘Expertise’ for RTD Shake Launch as Energy Expands

Nestlé Enters Joint Venture For Premium Water, Beverage Brands

Nestlé Enters Joint Venture For Premium Water, Beverage Brands

Review: AUMA Takes On Sparkling Taiwanese Tea

Review: AUMA Takes On Sparkling Taiwanese Tea

Lollapalooza Embraces Hemp THC Drinks, Brings Señorita On Board As Official Partner

Lollapalooza Embraces Hemp THC Drinks, Brings Señorita On Board As Official Partner

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Account Manager South - East - D&V International, Inc. - D&V International, Inc.
  • Wholesale Sales Representative – Specialty Coffee Inventory - Mochalux - Mochalux
  • Head Brewer - Cinderlands Beer Co. - Cinderlands Beer Co.
  • Sales Representative – Los Angeles County - Coronado Brewing - Coronado Brewing
  • After Sales Quality Supervisor - Dispense - Keg Manufacturer - Keg Manufacturer
  • Production Brewer - Kane Brewing Company - Kane Brewing Company
  • Sales Manager - 4 Hands Brewing Company - 4 Hands Brewing Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. New Beverages: BERO Introduces Spider-Man LTO, Nurri Adds Multiserve Protein Milks
  2. Taste Radio: The Good, Bad & Ugly Of Mission-Driven Brands
  3. Emerging Drinks Keep C-Store Growth Charging Ahead Despite Slower Traffic
  4. RYSE Taps Protein ‘Expertise’ for RTD Shake Launch as Energy Expands
  5. Nestlé Enters Joint Venture For Premium Water, Beverage Brands
  6. Review: AUMA Takes On Sparkling Taiwanese Tea
  7. Lollapalooza Embraces Hemp THC Drinks, Brings Señorita On Board As Official Partner
  1. THE SWEETEST TABOO: Ten to One Rum and Lost Borough Ice Cream Celebrate National Black Business Month
  2. Atlanta’s Tip Top Proper Cocktails wins RTD of the Year at NOLA Spirits Competition
  3. CocoLove Named an Official Event Sponsor of the 2026 Lexus US Open of Surfing
  4. Sheffield Wednesday Welcomes Pantalones Organic Tequila To Hillsborough Stadium
  5. VIP Introduces VIP Intelligence: The Beverage Industry's Purpose-Built AI
  6. Impavid Italian Spirits Available Now in the U.S.
  7. Revolver Brewing Becomes Revolver Beer and Spirits, Extending the Blood & Honey Brand into Whiskey, Gin and Vodka
  1. NIQ: As Margarita Sales Cool, Martinis Step Into Spotlight
  2. Zero Proof Playbook: Jill Sites On How To Find Growth In Adult Non-Alc
  3. Joel Gott Wines, Powerhouse Producer of Affordable Wines, Turns To RTDs
  4. In Rebrand, Free Spirits Ditches The Wellness Pitch For Cocktail Culture
  5. Brown-Forman CEO Lawson Whiting to Retire as Successor Search Begins
  6. As Uncle Nearest Sale Nears, Receiver Alleges Lender Ignored ‘Red Flags’
  7. Spirits Distribution: RNDC Fallout Squeezes Suppliers; SGWS Cuts Jobs; Suppliers Jump to Reyes
  1. Press Clips: Stateside Distro Changes, Shaidzon’s New Ownership and a WNBA Star Gets into Craft
  2. Battle of the Teas Continues as Boston Beer Adjusts Media Spend and Tempers FY26 Expectations
  3. Bev-Alc Off-Premise Sales -2.8% Thru Q2; Domestic Premiums & FMBs Driving Beer Losses
  4. Boston Beer: Q2 Depletions -6%, Shipments -4.5% as Sun Cruiser, Angry Orchard Remain Only Brands in Growth
  5. Lollapalooza Embraces Hemp THC Drinks, Brings Señorita On Board As Official Partner
  6. BA Mid-Year Update: More Than Half of Craft Brewers Report Growth Despite Estimated 4% Volume Decline
  7. The Magic of Airport Beers with Experience Threee’s Liz Einhorn
View All|Submit News

Promoted PR Posts

Former Jade Leaf Matcha Founders Launch Mindful Drops for Calm Focus, Nervous System Support & Stress Support

Former Jade Leaf Matcha Founders Launch Mindful Drops for Calm Focus, Nervous System Support & Stress Support

TRIP Makes It Official: This Summer, Find Your Calm in the Chaos with Our New Tropical Mango Flavor

TRIP Makes It Official: This Summer, Find Your Calm in the Chaos with Our New Tropical Mango Flavor

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

PopSips Expands Its Spiked Prebiotic Soda Into 2,000 Target, Walmart, Kroger, Safeway, and Sprouts Stores

Aloha Medicinals Launches FungiFuse Functional Mushroom Ingredient Portfolio

Aloha Medicinals Launches FungiFuse Functional Mushroom Ingredient Portfolio

Perico Energy Announces It Is Ready to Bring High-Octane Vitality to the World Stage

Perico Energy Announces It Is Ready to Bring High-Octane Vitality to the World Stage

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙