NBA All-Star Isaiah Thomas Partners with Historic Cheurlin Champagne House (Est. 1788) to Create Premium Kosher Champagne

NBA Hall of Famer and All-Star Isaiah Thomas is redefining luxury kosher wine—this time in Champagne.

Thomas has partnered with the historic Cheurlin Champagne House (est. 1788) to create a premium kosher Champagne collection, merging centuries-old French winemaking with modern luxury, wellness, and cultural relevance. He is available for select interviews surrounding the official launch.

Official Launch Event: Isaiah Thomas will debut his kosher Champagne collection in person at the 20th Annual Kosher Food & Wine Experience on February 3 at the World of Blue Hotel, East Rutherford, NJ.

The highly anticipated industry event is hosted by Royal Wine Corp., the largest producer of kosher foods and wines in the world.

The Collection Includes:

• Cheurlin Brut Spéciale – A refined blend of 70% Pinot Noir and 30% Chardonnay, offering crisp apple, bright lemon, and elegant minerality.
• Cheurlin Thomas Célébrité – A Zero Dosage Blanc de Blancs, crafted for health-conscious consumers and Champagne lovers seeking purity, precision, and terroir-driven minerality.

Once overlooked, kosher wine is now earning critical acclaim and expanding into ultra-premium categories—Champagne included. Thomas's entry into the space signals a cultural shift, bringing luxury kosher wine into the global spotlight.

Based in Bayonne, NJ, Royal Wine Corp is the largest producer, importer & exporter of kosher wines and spirits. They produce kosher wines for Vera Wang, Mariah Carey & Amare Stoudemire, among other notables.