BODYARMOR Expands Functional Hydration Portfolio with Launch of BODYARMOR FLASH I.V. Caffeine Zero Sugar

BODYARMOR is kicking off the year by introducing its latest innovation in the sports drink portfolio – BODYARMOR FLASH I.V. Caffeine Zero Sugar. New BODYARMOR FLASH I.V. Caffeine Zero Sugar is now available in stores nationwide and online – and comes in two great-tasting flavors including Pineapple Passionfruit and Watermelon Punch.

Designed to deliver the latest in active hydration and functionality for consumers, BODYARMOR FLASH I.V. Caffeine Zero Sugar contains 95mg of caffeine, ZERO SUGAR and 2290mg of electrolytes – more than traditional sports drinks – for longer-lasting hydration and increased focus to revitalize your day.

BODYARMOR FLASH I.V. Caffeine Zero Sugar builds on the proven performance of the FLASH I.V. line, delivering bold flavor and functional hydration. With 2,290mg of electrolytes, natural flavors, no artificial sweeteners, and zero sugar, the formula is enhanced with 95mg of caffeine to help support alertness and focus. This latest innovation joins the FLASH I.V. portfolio alongside the ready-to-drink beverages and Hydration Boosters.

In support of BODYARMOR Sport Nutrition's latest innovation, the brand will feature BODYARMOR FLASH I.V. Caffeine Zero Sugar in a variety of social media extensions, engaging OOH media, retail activations, and sampling events in local markets across the U.S.

In 2025, BODYARMOR re-branded with a new visual identity, first-ever brand icon, and bold, refreshed packaging, inspiring consumers and the next generation of athletes to 'Choose Better.' For the past 15 years, BODYARMOR has been disrupting the world of sports and active hydration with premium, innovative options.