Luc Belaire Introduces Luc Belaire Alcohol-Removed Rare Rosé

FOR IMMEDIATE RELEASE: (January 15, 2026) -- Sovereign Brands is proud to announce the launch of Luc Belaire Alcohol-Removed Rare Rosé (SRP: $29.99), a world-class addition to the non-alcohol sparkling wine category. Crafted by fifth and sixth generation winemakers at a historic 120-year-old maison in the heart of France, the new cuvée preserves the elegance, vibrancy and complexity that define Luc Belaire's iconic Rare Rosé.

"We created Luc Belaire Alcohol-Removed Rare Rosé to give consumers a great-tasting, finely-crafted non-alcohol sparkling wine to add to their stack. This release reflects our belief that modern luxury is not just about having options, it's also about having the power to choose what best fits the moment. Because taking things on your own terms is the ultimate status symbol," says Brian Berish, COO of Sovereign Brands.

Crafted with the same time-honored French winemaking methods as the brand's iconic Rosé, this release bears the sparkling effervescence and layered taste profile that define the Luc Belaire range. A state-of-the-art vacuum distillation method is used to gently remove the alcohol at low temperature, ensuring a bright, multi-dimensional sparkling wine. With an alluringly rich pink hue, Luc Belaire Alcohol-Removed Rare Rosé maintains the hallmarks of its premium sparkling wine counterpart, including a traditional six-turn wire closure and fine, stable bubbles indicative of exceptional production.

The experience of Luc Belaire Alcohol-Removed Rare Rosé begins on the nose with a rich, red fruit bouquet that opens to floral undertones. On the palate, the taste is crisp and smooth, offering subtle raspberry notes and a balanced, refreshing finish with a lush and velvety mouthfeel.

Luc Belaire Alcohol-Removed Rare Rosé will be available in select US and global markets beginning in January 2026.

About Luc Belaire Luc Belaire is a premium sparkling wine brand crafted in France by fifth and sixth generation winemakers. Each of the cuvées in the Luc Belaire range embody true French luxury with vibrant flavor notes, heritage and elegance, creating an unforgettable experience with every bottle. Synonymous with style and good taste, Luc Belaire transforms any occasion into the extraordinary.

About Sovereign Brands Sovereign Brands is a family-owned, global wine and spirits company headquartered in Highland Park, IL. Owned and operated by the Berish family and partners, Sovereign Brands brings together first-class producers from the world's most celebrated wine and spirit regions to deliver best-in-class brands. The company's portfolio of category-defining brands includes Luc Belaire, a smash-hit line of French sparkling wines that has earned global acclaim for its exquisite taste and striking packaging and is available in more than 100 countries worldwide. The portfolio also includes Bumbu which ranks as the world's #1 selling super-premium rum*; McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil, and Villon, a rich, spiced French liqueur with tantalizing notes of vanilla, chai and toasted oak, and The Deacon, a premium blended Scotch Whisky made of Islay and Speyside malts, developed in collaboration with Pernod Ricard.

** Based on IWSR Global Database 2025 in volume and value for 2024 for Super Premium Rum – re: Bumbu The Original and Bumbu XO