For Immediate Release
Contact: Kyleigh Reddick, Media Relations
816-801-6094
Kansas City, Kan. (Jan. 15, 2026) — Alta Dena Dairy, a farmer-owned brand of Dairy Farmers of America (DFA), is bringing more protein to the table with the launch of Alta Dena Protein, delivering 15 grams of real dairy protein per serving in every glass.
Alta Dena Protein offers a fresh take on a local favorite. Each half-gallon jug provides 15 grams of protein per serving — 87% more than regular milk — while remaining lactose-free for easy digestion. Made with Real California Milk, Alta Dena Protein combines trusted local freshness with functional benefits. Available in whole and 2% reduced fat varieties, it delivers real milk taste at a suggested retail price of $4.49.
Why it matters: Consumers want more protein
Over 50% of consumers want more protein in their everyday foods — but not all options are created equal. While the protein category is booming, shoppers face a cluttered landscape of protein-enhanced snacks, powders, and supplements. Amid this flood of options, milk remains the original functional food — simple, trusted, and nutritious, and Alta Dena Dairy is making it feel fresh again.
“Protein has become overly complicated, and families are looking for simpler choices,” said Kelly Torres-Chadd, Senior Brand Manager. “Alta Dena Lactose Free Protein delivers 15 grams of real dairy protein with Real California Milk. No gimmicks, just real milk, made simple for everyday life.”
In addition to protein, Alta Dena Protein delivers an excellent source of calcium as well as nine essential nutrients, offering a simple, wholesome way to power up every pour. Look for Alta Dena Protein at major retailers including Walmart, Target, and leading regional grocery chains starting January 2026.
Dairy Farmers of America
Dairy Farmers of America (DFA) is a farmer-owned leading global dairy cooperative focusing on sustainability, innovation, community, and the future of family dairies. While supporting and serving 9,500 farmer-owners, DFA manufactures nearly every form, function, and flavor of high-quality nutritional dairy products, including fluid milk, cheese, butter, ice cream, dairy ingredients, and more. These products connect our Cooperative’s family farms to family tables with national and regional brands, such as Alta Dena® Dairy, Meadow Gold® Dairy, Friendly’s®, Borden® Cheese, Plugrà® Premium Butter, and Kemps®, to name a few. On a global scale, we work with some of the world’s leading food companies to develop ingredients that deliver the greatest source of nutrition to consumers around the world, while staying committed to social responsibility and ethical farming. For more information, visit dfamilk.com.
About Alta Dena® Dairy
Alta Dena Dairy has been providing Southern California families with delicious, fresh dairy since 1945. With two manufacturing facilities in City of Industry, Calif., Alta Dena produces fluid milk, buttermilk and cream. Alta Dena is a farmer-owned brand of Dairy Farmers of America (DFA), a leading global dairy cooperative owned by 9,500 family dairy farmers. For more information visit altadenadairy.com.
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