Laird Superfood Launches New Protein Coffee with Real Whey for Complete Protein

Boulder, Colorado – January 22, 2026 – Laird Superfood®, Inc. (NYSE: LSF), a leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has launched Laird Superfood Protein Coffee with Lion's Mane Mushroom, made with whey protein from dairy. The move into dairy marks a new step for the brand and meets consumer demand for clean, dairy-based protein, one of the original superfoods.

Offering all nine essential amino acids, whey is an excellent and complete source of protein for repairing and building lean muscle. The brand's new Protein Coffee intentionally combines fast-absorbing whey protein for muscle recovery with milk protein for slower digestion, supporting longer-lasting satiety and sustained energy.

"Laird Superfood has always been an ingredient-first company, and the introduction of Protein Coffee with dairy creates an opportunity for the brand to serve a broader audience with the same uncompromising standards," says Gabby Reece, Co-Founder of Laird Superfood. "Laird and I are omnivores and believe in getting protein from a variety of sources, so we're excited to share a dairy option with our Laird Superfood community."

"Entering into the dairy market is the natural evolution for our brand," says Jason Vieth, CEO of Laird Superfood. "We're bringing Laird Superfood's strict nutritional guardrails to the dairy category, which is often filled with additives and processed ingredients, so we can deliver clean, high-quality whey protein to our customers."

Each serving of Laird Superfood Protein Coffee with Lion's Mane Mushroom contains 10 grams of high-quality protein (a blend of whey and milk protein concentrate), without soy, gums, seed oils, or sunflower lecithin. Nothing artificial, ever. Whey protein is especially rich in leucine, isoleucine, and valine amino acids. Lion's mane functional mushrooms provide added support for cognition and focus.

Protein Coffee is a powder that can either be mixed with cold water and served over ice, or made with hot water. It comes in three flavors, Sweet & Creamy, Vanilla, and Unsweetened. Already available at Sprouts Farmers Market, Protein Coffee is also sold at LairdSuperfood.com and Amazon, with additional retailers to come. A 5.3-oz. bag retails for $19.99. Laird Superfood will continue offering its full lineup of plant-based products, including Protein Instant Latte, Protein Creamer, and its coconut milk-based instant lattes and creamers, ensuring consumers can choose the protein source that best fits their lifestyle and dietary preferences.

For more information about new products, follow @LairdSuperfood on Instagram, @LairdSuperfood on TikTok, and visit LairdSuperfood.com.