Meadow Gold Dairy Introduces New High-Protein Milk

A fresh, locally sourced milk delivering 15 grams of real dairy protein to support today's active families

• Meadow Gold Protein offers 15 grams of real dairy protein per serving, sourced directly from local family farms across the Mountain region
• Available in whole and 2% reduced-fat varieties
• Rolling out at major retailers — including Walmart, Target, and regional grocery partners — beginning January 2026

Kansas City, Kan. (Feb. 4, 2026) — Meadow Gold® Dairy, a farmer-owned brand of Dairy Farmers of America (DFA), is introducing Meadow Gold Protein. This new offering delivers 15 grams of high-quality dairy protein per serving — 87% more than regular milk — while staying true to the brand's legacy of freshness, local sourcing, and family nutrition.

Each 64-ounce jug delivers 15 grams of natural dairy protein per serving from local farms. Meadow Gold Protein launches in whole and 2% reduced-fat varieties with a suggested retail price of $3.99.

For generations, Meadow Gold Dairy has been a staple in homes across Colorado, Idaho, Montana, and Utah.

A trusted legacy, evolved for today's families

Consumers nationwide are prioritizing protein, and many prefer familiar, minimally processed foods.

"Long before protein was a trend, milk was the original source families trusted," said Kelly Torres-Chadd, Senior Brand Manager. "For 125 years, Meadow Gold has nourished families across the Mountain region with real milk, naturally rich in high-quality protein. With the new Meadow Gold Protein lineup, we're turning up the volume on what milk already does best. Each serving delivers 15 grams of protein from local farms, giving people even more of the goodness they know and love in a fresh, simple, and easy way."

In addition to protein, Meadow Gold Protein provides an excellent source of calcium plus nine essential nutrients, making it a wholesome choice for every meal.

Look for Meadow Gold Protein at major retailers including Walmart, Target, Albertsons, and leading regional grocery chains. Now rolling out across the Mountain region.

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Dairy Farmers of America

Dairy Farmers of America (DFA) is a farmer-owned leading global dairy cooperative focusing on sustainability, innovation, community, and the future of family dairies. While supporting and serving 9,500 farmer-owners, DFA manufactures nearly every form, function, and flavor of high-quality nutritional dairy products, including fluid milk, cheese, butter, ice cream, dairy ingredients, and more. These products connect our Cooperative's family farms to family tables with national and regional brands, such as Alta Dena® Dairy, Meadow Gold® Dairy, Friendly's®, Borden® Cheese, Plugrà® Premium Butter, and Kemps®, to name a few. On a global scale, we work with some of the world's leading food companies to develop ingredients that deliver the greatest source of nutrition to consumers around the world, while staying committed to social responsibility and ethical farming. For more information, visit dfamilk.com.

About Meadow Gold® Dairy

Meadow Gold Dairy is a leading dairy brand in the Mountain West and has been delighting families with wholesome and delicious dairy products since 1901. With six manufacturing facilities in Colorado, Idaho, Montana, Nevada, and Utah, Meadow Gold produces fluid milk, buttermilk, cream, eggnog, cottage cheese, sour cream and dips, ice cream, and frozen treats. Meadow Gold Dairy is a farmer-owned brand of Dairy Farmers of America (DFA), a leading global dairy cooperative owned by 9,500 family dairy farmers. For more information, visit meadowgolddairy.com.