Bend, Oregon – February 10th, 2026 – BeGOAT Clean Energy is entering the powdered energy category with the launch of its first-ever Hydration + Energy Stick Packs, introducing a portable format designed for clean energy, hydration, and functional performance.
The new line debuts in two flavors - Blue Raspberry and Huckleberry Lemonade - along with a Variety Pack, with each SKU packaged in 10-stick boxes for convenient, on-the-go use.
Each stick pack is formulated to deliver hydration, plant-based energy, and antioxidant support in a zero sugar format. The electrolyte blend includes 1,010mg sodium, 250mg potassium, 100mg magnesium, and 10mg calcium, supporting hydration and performance without artificial sweeteners or flavors. Energy is provided through 100mg of caffeine, paired with 70mg of antioxidants, creating a balanced formula intended to support both physical output and everyday energy needs.
BeGOAT’s stick packs are Non-GMO, gluten-free, plant-based, vegan, and zero sugar, aligning with growing consumer demand for cleaner functional beverages in powder form. Each serving contains 20 calories, offering a low-calorie alternative to traditional ready-to-drink energy beverages and sugary hydration mixes.
Designed to mix easily into water, the new stick packs allow consumers to customize strength and usage - whether for workouts, travel, outdoor activity, or daily hydration with energy support.
The launch marks BeGOAT’s first expansion into powdered formats, extending the brand’s functional positioning beyond cans and into a fast-growing category driven by portability, efficiency, and clean-label expectations.
The Blue Raspberry, Huckleberry Lemonade, and Variety Pack stick packs are available now in 10-count boxes through BeGOAT’s sales channels.
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