Jon Taffer Announces Distribution of Taffer’s Browned Butter Bourbon in Georgia

ATLANTA (February 12, 2026) -- Jon Taffer, hospitality expert and host of Paramount Network’s “Bar Rescue,” today announced the official launch of Taffer’s Browned Butter Bourbon® in Georgia, marking a strategic next step in the brand’s national expansion. The award-winning spirit will be distributed statewide through General Wholesale Company, a leading beer, wine, and spirits wholesaler across the Southeast.

Retailing for $34.99, Taffer’s Browned Butter Bourbon is known for its smooth finish and distinctive flavor profile, achieved through a proprietary browned butter infusion process that delivers subtle notes of caramel, vanilla, and toasted oak.

Georgia represents a significant growth opportunity for the brand, driven by the state’s vibrant bourbon culture and strong on-premise community. The launch is further supported by three existing  Taffer’s Tavern locations in Georgia, including full-service Taverns in Alpharetta and Midtown Atlanta, as well as a QSR location inside Mercedes Benz Stadium. Originally developed and served at the Alpharetta and Midtown locations before national distribution, Taffer’s Browned Butter Bourbon is proudly featured on-premise in the signature experiential cocktail, “The Campfire.” 

“With its deep-rooted Southern traditions and the lively energy of Atlanta’s bar and restaurant scene, Georgia understands hospitality at its core,” said Jon Taffer, creator of Taffer’s Browned Butter Bourbon. “The browned butter flavor that defines this bourbon was first developed and served in The Campfire cocktail inside the kitchen of our Taffer’s Tavern here in Georgia. Guests embraced it, and we knew we had something special. Taking that culinary innovation from our Tavern and bottling it for distribution across the state makes this launch especially meaningful.”

General Wholesale Company brings decades of experience in representing premium beverage brands, offering deep market expertise and strong relationships across both retail and on-premise channels.

Taffer’s Browned Butter Bourbon is now available to retailers, bars, and restaurants throughout Georgia via General Wholesale Company. For more information about availability, visit General Wholesale Company or contact your local sales representative. For more information on Taffer’s Browned Butter Bourbon, you can visit the website or follow the brand on Facebook or Instagram. 

About Taffer’s Browned Butter Bourbon

Introducing Taffer’s Browned Butter Bourbon – A whiskey unlike any other. Crafted in the heat of the kitchen, imagined by a passionate mixologist with an experimental streak. The fusion of culinary arts and bourbon know-how results in a bold, rich flavor that unfolds for a decadent and sumptuous experience of bourbon like never experienced before. It is indulgent enough to please the gourmands, with a depth of flavor to be savored by whiskey enthusiasts.

About Jon Taffer

Jon Taffer is America’s beverage, dining & hospitality authority with nearly 40 years of experience as an award-winning hospitality expert, entrepreneur, and thought leader. Best known as executive producer and star of Paramount Network’s Bar Rescue, a non-scripted reality show that spotlights Taffer as he saves failing bars from looming closure, helping Americans drink better, dine better, and love hospitality again. His latest endeavor is Taffer’s Browned Butter Bourbon, a rich, bold bourbon whiskey with notes of vanilla and toffee inspired by his years of cocktail and culinary creations. In 2025, Taffer partnered with multi-brand restaurant platform, Craveworthy Brands, to scale his innovative, full-service restaurant franchise concept, Taffer’s Tavern, which debuted in Atlanta in 2020. Taffer’s Tavern is designed for modern diners who are seeking elevated tavern foods, signature crafted cocktails, and memorable hospitality experiences. Concurrently, Taffer runs Taffer Dynamics, his business consulting firm. Over the years, he has consulted for a range of well-known brands, including the NFL Network, Anheuser-Bush, Ritz-Carlton, TGI Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and Fortune 500 brands such as Hyatt Hotels and Marriott International.  In addition, Taffer is a best-selling author having written three books: “Raise the Bar,” “Don’t Bulls*t Yourself,” and his newest book “The Power of Conflict: Speak Your Mind and Get the Results You Want.”