Lumen Clear Protein Wins 2026 UNFI Pitch Slam, Showcasing Breakthrough Innovation in Functional Protein

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Lumen Clear Protein Wins 2026 UNFI Pitch Slam, Showcasing Breakthrough Innovation in Functional Protein 

Orlando, FL, February 2026 - Lumen, the fast-rising functional beverage brand redefining protein, has been named the winner of the 2026 UNFI Pitch Slam at the UNFI Spring and Summer Show in Orlando. The award recognizes emerging brands driving innovation across natural and specialty retail. Selected from a competitive field of emerging brands, Lumen impressed judges with its clear protein platform, delivering dairy-free clear protein in a refreshing, soda- and juice-like format designed for modern consumers seeking clean protein, hydration, and functional nutrition. 

“Winning the UNFI Pitch Slam is an incredible validation of the movement we’re building,” said Yasir Hashim, co-founder & CEO of Lumen. “We declined our admissions to medical school and started Lumen to challenge outdated ideas of what nutrition can be and to make functional nutrition more accessible, enjoyable, and everyday.” 

Lumen’s signature clear protein beverages deliver 16 grams of dairy-free protein in a light, refreshing format that stands apart from traditional creamy protein shakes. The brand’s approach resonates with retailers and consumers alike as demand surges for clean-label, functional products that support energy, wellness, and active lifestyles. 

The UNFI Pitch Slam is a highlight of UNFI’s national selling shows and spotlights emerging brands with strong retail potential and breakthrough innovation. Winning brands gain increased visibility with top natural and specialty retailers nationwide. 

“This recognition accelerates our mission to make food-as-medicine more approachable, affordable, and fun,” added Hashim. “We’re excited to deepen partnerships with retailers and continue expanding our footprint in 2026 and beyond.” 

Lumen will next showcase its products at Natural Products Expo West at booth #2792 and continue scaling distribution across key retail channels. 

About Lumen 

Lumen is a functional beverage company pioneering clear protein and next-generation nutrition. Founded by Kris Taylor and Yasir Hashim, the brand creates clean, refreshing protein drinks designed to support energy, confidence, and everyday performance. Learn more at morelumen.com.