• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Benson Boone Joins Caliwater as Investor and New Face of the Brand

info_outline PRESS RELEASE posted by Caliwater

Mar. 3, 2026 at 11:22 am

X LinkedIn Reddit Facebook Email
Report Press Release
Benson Boonenon alcoholiccactuscactus waterCaliwaternewdrinkbeveragecelebrityinvestor
Non-Alcoholic Beverages
  • image-01

The breakout artist joins the cactus water brand shaping next-gen hydration

Los Angeles, CA (March 3, 2026) — Caliwater, the functional cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, today announced that Benson Boone has joined the company as a new investor and one of the faces of the brand, marking a major step forward as Caliwater continues to shape how a new generation thinks about clean hydration.

Boone has quickly emerged as one of music’s most magnetic new voices, known for his emotion-forward pop-rock sound, viral moments, and high-energy live shows. That intensity,  from raw, vulnerable lyrics to explosive stage moments, including his now-signature backflips,  demands hydration that can keep up. On tour, Caliwater became part of his daily routine.

“It’s my go-to drink” said Boone. “Caliwater tastes amazing and keeps me hydrated. We go through so many boxes of that stuff on tour. Partnering with Caliwater felt natural -I was already a fan”. 

As a partner, Boone will be deeply involved in product development, creative collaboration, and brand direction, helping shape what Caliwater becomes next. His role reflects the brand’s approach to growth: partnering with people who live the product — not just promote it.

“Benson has become a very close friend & I am beyond excited to now call him a business partner, too,” explained Oliver Trevena, co-founder of Caliwater. “He connects deeply with people through his authenticity, and he’s incredibly intentional about how he takes care of himself. That is what makes him such a powerful addition to the Caliwater family.”

“Caliwater has always been built around real life,” added Vanessa Hudgens, co-founder. “Long days, late nights, movement, recovery, Benson gets that. He’s hands-on, passionate, and genuinely excited to build with us.”

Caliwater is made from prickly pear cactus water, a naturally hydrating plant source packed with benefits that support movement, recovery, and everyday wellness. Each can delivers:

  • Five naturally occurring electrolytes to support hydration and muscle function

  • Rare antioxidants, including betalains, to help fight inflammation and oxidative stress

  • Vitamin C and Vitamin E for immune and skin support

  • Just 25–35 calories, with no artificial sweeteners or additives

Light, refreshing, and easy to drink, Caliwater fits seamlessly into busy, high-energy lives,  from workouts and rehearsals to sold-out shows and late-night encores.

Boone joins a growing Caliwater community of partners and cultural voices that includes Demi Lovato, who has long shared the brand as part of her wellness routine, along with Glen Powell, Gerard Butler, Nikki Reed and Cody Bellinger,  a group united by real use and shared values, not hype.

About Caliwater

Caliwater is a functional hydration beverage brand launched in 2022 by Vanessa Hudgens and Oliver Trevena. Made from sustainably sourced prickly pear cactus water, Caliwater delivers antioxidants, vitamins, and five naturally occurring electrolytes in a light, refreshing drink. The brand is plant-based, vegan, non-GMO Project Verified, kosher, and gluten-free, with no artificial sweeteners or additives. Caliwater flavors include Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime, and Peach Mango, with kid-friendly pouches available in select flavors. Sustainability is central to the brand, as prickly pear cactus requires up to 80% less water than traditional crops. 

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • CALIWATER
    CALIWATERCPG Companies
    External Link Icon
    View on Nombase

Latest News

BuzzBallz Dominates in Premixed Cocktails as The Segment Hits $2.74B

BuzzBallz Dominates in Premixed Cocktails as The Segment Hits $2.74B

Messi, No Más: World Cup Winner’s Hydration Brand Phased Out After Objectives Missed

Messi, No Más: World Cup Winner’s Hydration Brand Phased Out After Objectives Missed

Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio

Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio

SPONSORED POST
Functional Hydration Is Quietly Becoming the Premium Sports Drink Tier

Functional Hydration Is Quietly Becoming the Premium Sports Drink Tier

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Brewer - Meanwhile Brewing

Brewer - Meanwhile Brewing

Director of Retail - Rasa

Director of Retail - Rasa

Hops Sales Representative - Hop Revolution

Hops Sales Representative - Hop Revolution

Sales Representative - North County San Diego - Coronado Brewing

Sales Representative - North County San Diego -...

Sales Representative (NJ/PA) - Flying Fish Brewing Co

Sales Representative (NJ/PA) - Flying Fish Brew...

Brewer - Civil Society Brewing

Brewer - Civil Society Brewing

View All Jobs|Post a Job

More News

Distribution: Juni Adds Kroger Banners, BRĒZ Takes On Mass

Distribution: Juni Adds Kroger Banners, BRĒZ Takes On Mass

Spritz Society Bets the Brand on The Skinny Spritz

Spritz Society Bets the Brand on The Skinny Spritz

NIQ: Hard Tea RTDs Gain On-Premise Share as Spirits & RTDs Lead Growth

NIQ: Hard Tea RTDs Gain On-Premise Share as Spirits & RTDs Lead Growth

Taste Radio: How Ripi Landed Whole Foods & Target In Its First 15 Months

Taste Radio: How Ripi Landed Whole Foods & Target In Its First 15 Months

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • District Manager - Los Angeles & Central Coast - Coronado Brewing - Coronado Brewing
  • Sales Associate - Sun Noodle - Sun Noodle
  • Import Brand Developer - Seattle - Duvel Moortgat USA, Ltd - Duvel Moortgat USA, Ltd
  • Packaging Operator - Three Taverns Craft Brewery - Three Taverns Craft Brewery
  • Sales Representative - Duvel Moortgat USA, Ltd - Duvel Moortgat USA, Ltd
  • Director of Retail - Rasa - Rasa
  • Brand Manager - Saffron Road - Saffron Road
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. BuzzBallz Dominates in Premixed Cocktails as The Segment Hits $2.74B
  2. Messi, No Más: World Cup Winner’s Hydration Brand Phased Out After Objectives Missed
  3. Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio
  4. Distribution: Juni Adds Kroger Banners, BRĒZ Takes On Mass
  5. Spritz Society Bets the Brand on The Skinny Spritz
  6. NIQ: Hard Tea RTDs Gain On-Premise Share as Spirits & RTDs Lead Growth
  7. Taste Radio: How Ripi Landed Whole Foods & Target In Its First 15 Months
  1. Mash Gang Taps New Brewers in Both U.S. and U.K. as Ingredients and Technique Are Perfected
  2. Grey Goose Berry Rouge Brings French Pâtisserie Culture to Life with Zoe Saldaña, Dominique Ansel, and Andre Power
  3. Misunderstood Brands Lands Strategic Partnership with JetBlue for Their OATRAGEOUS Line
  4. The Perfect Purée of Napa Valley Acquires Strongwater, Expanding Its Craft Offerings
  5. Death Wish Coffee Co. Unleashes Power Surge, a Naturally Higher-Caffeinated Roast, Boasting 200+ mg of Caffeine Per Serving
  6. teapigs Unveils New Herbal Tea Lineup with New Caffeine-Free Blends
  7. Komerz Secures Omnichannel Distribution Mandate for AQUA Carpatica Across UK Retail and Wholesale
  1. BuzzBallz Dominates in Premixed Cocktails as The Segment Hits $2.74B
  2. Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio
  3. Spritz Society Bets the Brand on The Skinny Spritz
  4. NIQ: Hard Tea RTDs Gain On-Premise Share as Spirits & RTDs Lead Growth
  5. Zero-Proof Playbook: Echelon’s Max Schikora on White Space, Sales Occasions
  6. Spirits Distribution: RNDC Exit Shakes Up Partnerships; RTDs Expand
  7. RTD Cocktails Outperform as Total Bev-Alc Declines Moderate Slightly
  1. Bale Breaker Buys Cloudburst Brewing in Founder-Friendly Deal
  2. Sierra Nevada to Test Shred Beer Soda at California & North Carolina Gift Shops
  3. Riding the Better-For-You Wave: Spritz Society Makes Skinny Spritz the Core of Its Brand
  4. Press Clips: Armed Forces Brewing Files $50M Conspiracy Lawsuit; Barrel One Expands Crystal Light Vodka Refreshers Distro
  5. Can Better Pricing, More Variety Spark Growth In Non-Alc Wine?
  6. BuzzBallz Leads the Way in Premixed Cocktails; Segment +39.8%, to $2.74B in L52Wks
  7. Circana Weekly Scans: Cinco de Mayo Boost Missing; White Claw, Cutwater Leapfrog Legacy Brands in Latest Read
View All|Submit News

Promoted PR Posts

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

MateVibe Launches Ready-to-Drink Yerba Mate in Miami, Introducing a Clean Energy Alternative with 5 Functional Flavors

MateVibe Launches Ready-to-Drink Yerba Mate in Miami, Introducing a Clean Energy Alternative with 5 Functional Flavors

Señorita Broadens Portfolio With 1777, the Brand’s First Non-Alcoholic THC Spirit

Señorita Broadens Portfolio With 1777, the Brand’s First Non-Alcoholic THC Spirit

Post Meridiem Spirit Company Adds Skinny and Spicy Margaritas Just in Time for Cinco de Mayo

Post Meridiem Spirit Company Adds Skinny and Spicy Margaritas Just in Time for Cinco de Mayo

Leisure Hydration Closes Oversubscribed Series A; Expands with Target, Whole Foods, HEB

Leisure Hydration Closes Oversubscribed Series A; Expands with Target, Whole Foods, HEB

JBT Marel Announces the Global RTD Coffee and Dairy Beverages Forum 2026

JBT Marel Announces the Global RTD Coffee and Dairy Beverages Forum 2026

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙