Sauna Water Launches Rebrand, New Products, Online Store, and Distribution Across 13 States

FOR IMMEDIATE RELEASE: Contact: Jeff Vondenkamp, Founder & CEO, Sauna Water / Company: Faraway Beverages LLC

Minnesota-based botanical beverage company launches new SKUs, increased functionality with mineralized sea salt, and debuts their new packaging system - as part of a comprehensive rebrand to propel the brand into national expansion.

In a modern culture where everything moves faster by the day, Sauna Water is on a mission to slow people down. To take a deep breath, to get into nature, and to reconnect through sauna and cold. Human evolution wasn't designed for this much technology or stress, and the ritual of sauna brings us back to calm and content. Sauna Water's beverages celebrate this practice with timeless beverages that are brewed with real botanicals, fruit, and mineral-rich sea salt.

MINNEAPOLIS, MN - March 2, 2026: Sauna Water, the Minnesota-based botanical beverage brand rooted in sauna culture, announced the completion of a sweeping brand transformation that includes new packaging design, two new product SKUs, plans for additional products in 2026, added electrolyte functionality across its full lineup, a new online store, and significant national retail expansion. The brand now partners with 250+ active wholesale accounts spanning sauna businesses, gyms, hotels, liquor stores, cooperatives, and grocery chains across 13 states.

The rebrand marks a pivotal chapter for Sauna Water, which was acquired by founder Jeff Vondenkamp in 2025 and relaunched under Faraway Beverages LLC. Since the acquisition, the brand has posted 100% year-over-year growth and undergone a complete rebuild - from product formulation and packaging to distribution strategy and retail development.

Beverages Rooted in Nature

Joining the brand's flagship Nordic Spruce expression are two new SKUs: Forest Fields and Superior Coast. Each variety is crafted with real botanicals and foraged ingredients that reflect the landscapes and wellness traditions of the upper Midwest.

• Nordic Spruce is brewed with wild spruce tips, whole cardamom, whole juniper berries, and lemon puree - for a gin-adjacent mocktail experience.
• Forest Fields is brewed with blood orange, chamomile, ginger, and sumac - for a warm and grounding floral experience that's equal parts juicy, tart, and spicy.
• Superior Coast is brewed with lime, Nordic botanicals like sage, and juniper - for an herbal complexity backed by assertive citrus refreshment.

All Sauna Water products contain zero added sugar, fewer than 7 calories per can, and mineralized sea salt - all designed to help people recover and reconnect before, during, or after the sauna.

"Sauna Water has always been much more than a beverage," said Jeff Vondenkamp, Founder and CEO. "The ritual of sauna - finding recovery and reconnection with nature, especially in these tech-heavy and turbulent times - was always the foundation of this brand. Through our craft of beverage design, using native and natural ingredients and brewing in the simplest forms, we're able to find real purpose in the work."

Electrolytes Across the Line

As part of the brand's recipe reformulation, Sauna Water now includes 65mg of mineral-rich sea salt across all products - transforming what began as a sparkling water into something more functional that's equal parts canned mocktail, functional recovery beverage, and everyday sparkling water. The upgrade deepens the brand's wellness positioning and broadens its appeal to active consumers, recovery-focused buyers, and the rapidly growing non-alcoholic beverage segment.

Distribution and Retail Expansion

Sauna Water's retail footprint now spans more than a dozen states through a combination of distributor partnerships and direct wholesale accounts, with active retail presence in Minnesota, Wisconsin, Michigan, Illinois, Maine, Iowa, North Dakota, South Dakota, Oregon, Washington, Texas, Florida, Tennessee, and Connecticut. Its 250+ active accounts include independent co-ops, natural grocers, liquor stores, breweries, hotels, Airbnbs, and sauna experiences. The brand has posted 100% annual sales growth in each of its first two full years of operation.

Direct-to-Consumer Launch

Alongside its retail expansion, Sauna Water has launched an online store, making the full lineup available for direct purchase and shipping to all 50 states. The DTC channel extends the brand's reach beyond its current wholesale footprint, giving consumers across the country access to all three varieties for the first time.

New Packaging

The rebrand introduces updated packaging across all three SKUs, with a visual identity built around the brand's core ethos - for our need to be nature - and designed to stand out on shelf while resonating with wellness-oriented consumers. The new design system unifies the lineup while giving each variety a distinct character.

About Sauna Water and Faraway Beverages LLC

Sauna Water is a wellness beverage company that celebrates the natural and calming experiences of sauna culture. Made with real botanicals, fruit, and mineralized sea salt, Sauna Water is crafted to help people recover from stress and reconnect with more natural ways of living. The brand's three varieties - Nordic Spruce, Forest Fields, and Superior Coast - contain zero added sugar, fewer than 7 calories per can, and mineralized sea salt. Sauna Water is based in Minneapolis, Minnesota, and available through distributors and direct wholesale accounts nationwide, as well as online.

Faraway Beverages LLC is a Minneapolis-based company building functional consumer brands that support health, hobby, and the great outdoors. Founded by Jeff Vondenkamp.

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