DEL MAR, Calif. — ONE ROQ Spirits, LLC today announced the release of its Q1 2026 Marketplace Performance Report, highlighting strong early traction across its digital commerce platform and continued development of its technology-driven growth infrastructure for the beverage industry.
The report reflects progress made during the first quarter of 2026 as the Company advances its marketplace strategy and expands its platform capabilities following the spin-out of its technology assets into Drink Tech, LLC.
Marketplace Performance Demonstrates Early Validation
During Q1 2026, ONE ROQ’s marketplace delivered meaningful growth and efficiency improvements:
- Approximately 140-180% year-over-year growth in marketplace activity
- Consistent ~3–4x baseline return on ad spend (ROAS), with peak periods exceeding 13x
- Average order value (AOV) trending toward ~$180, reflecting increased basket size and premium purchasing behavior
- 12–25% membership adoption rate among first-time buyers
These results indicate early validation of the Company’s acquisition and conversion model, supported by efficient traffic sourcing and improving customer behavior trends.
Platform Strategy: From Marketplace to Growth Infrastructure
Beyond transactional performance, the Company emphasized the continued development of its broader platform architecture.
Over the past quarter, ONE ROQ has focused on building a system designed to align customer acquisition, retention, and long-term value creation within a single ecosystem.
This includes the advancement of an emerging growth engine for beverage operators, designed to extend these capabilities to brands, retailers, and distributors operating within a compliant, three-tier framework.
“The goal is to move beyond isolated transactions and build a platform where growth compounds over time, and where industry operators can thrive” said Garrett Green, Founder and CEO of ONE ROQ. “What we’re seeing now are early signals that this model can scale.”
Structural Evolution Supports Scalable Growth
In late 2025, ONE ROQ completed a strategic restructuring, establishing Drink Tech, LLC as the operator of its technology platform and marketplace infrastructure.
This separation enables:
- Greater flexibility in platform development
- Clear alignment with regulatory frameworks
- Expanded opportunities for partner participation
ONE ROQ Spirits continues to operate as a supplier and brand owner, participating on the platform under the same commercial terms as other brands—an approach designed to support compliance with U.S. three-tier regulations and avoid preferential treatment.
Features and Customer Value Expansion
The Company’s native feaures continues to play a central role in customer economics.
With rates between 12–25%, compliant innovation features are contributing to:
- Increased purchase frequency
- Higher average order values
- Improved retention and lifetime value
This positions membership as a core driver of long-term platform efficiency, rather than a supplemental revenue stream.
Looking Ahead: Platform Expansion and Industry Integration
Looking forward, ONE ROQ plans to continue expanding its platform capabilities and onboarding additional industry participants.
Key areas of focus include:
- Continued optimization of marketplace performance
- Expansion of partner participation across brands and retailers
- Introduction of new engagement and reward-based features
- Ongoing development of infrastructure to support scalable, compliant growth
The Company also indicated that it expects to pursue a public, priced offering at the Drink Tech level, aimed at supporting continued technology expansion and the rollout of its asset-linked engagement framework.
About ONE ROQ
ONE ROQ Spirits, LLC produces internationally recognized ONE ROQ Vodkas and originated ONEROQClub.com, whose technology platform was later spun out into Drink Tech, LLC.
The Company operates a digital platform that connects consumers with licensed retailers, where all alcohol purchases are fulfilled by independent retailers in accordance with applicable laws.
Together, these businesses form a digital growth infrastructure for the beverage industry, supported by a global base of over 5,000 investors, and focused on integrating commerce, engagement, and long-term value creation.
Forward-Looking Statements
This press release contains forward-looking statements regarding the Company’s future performance, platform development, and strategic initiatives. These statements are based on current expectations and are subject to risks and uncertainties that may cause actual results to differ materially. The Company undertakes no obligation to update these statements except as required by law.
Media Contact
Garrett Green Founder & CEO ONE ROQ Spirits, LLC | ONEROQSpirits.com
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