Premium zero-proof cocktail brand MEDASE Cocktails is hitting the road this summer with the launch of ‘64 Medase Moments,’ a nationwide, tour-inspired campaign bringing people together through curated experiences, community celebrations, and elevated cocktail moments.
Running from June through October, MEDASE will show up for 64 unique events, ranging from wellness activations and store openings to family reunions and hosting occasions, with either signature product drops or uniquely designed, in-person bar experiences. Inspired by the idea of “MEDASE on tour,” the campaign will feature playful, map-style visuals and dotted-line journeys that capture the brand’s movement from city to city, creating memorable moments along the way.
“As a brand, MEDASE has always been about creating space for people to come together and celebrate life’s everyday moments,” said co-founder Monica Cornitcher. “With ‘64 Medase Moments,’ we’re taking that spirit on the road, showing up for our community in a more personal, meaningful way and turning moments into lasting memories.”
‘64 Medase Moments’ includes 64 total opportunities to celebrate with MEDASE, with 10 winners receiving a full MEDASE bar experience complete with an in-person setup, and 54 winners receiving MEDASE cocktail products for their special moments.
How to Enter: Participants can join the campaign by:
Following @medasecocktails
Completing the entry form HERE
Reposting the official campaign post
Commenting “done”
For those looking to bring MEDASE to their event in person, the brand encourages fans to post a creative video pitch (under one minute) using the hashtag #64MedaseMoments, showcasing why their moment deserves to be part of the tour.
Key Dates:
Entry Deadline: May 4
Winners Announced: May 18
With ‘64 Medase Moments,’ MEDASE Cocktails brings connection, celebration, and culture to life, uniting communities and creating unforgettable experiences at every stop.
For more information and to enter, follow @medasecocktails on social media.
For More Information:
Learn More
Stay Informed. Stay Competitive.
Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.
Industry Analysis
Context behind the headlines
Data & Reports
Category performance & trends
On-Demand Education
Expert-led video courses
