Gigli Doubles Down Amid Uncertainty

The hemp beverage space is in a moment of uncertainty—shifting regulations, tightened budgets, and many brands taking a step back to wait and see what happens next.

At Gigli, we’re choosing to move forward.

In the next month, we’ll be unveiling the Gigli “Glow-Up”—a full rebrand alongside six new flavors that reflect where we’re headed as a brand and where we believe the category is going.

This isn’t just a refresh. It’s a reset. New look, same great taste.

We’ve spent the last year listening—to our customers, to our retail partners, and to the evolving role THC beverages are playing in people’s lives. What’s clear is that consumers are looking for something more intentional: something that feels good, social, and aligned with how they want to show up.

“Our goal has always been to create something people genuinely enjoy reaching for,” said Kam Talebi, Founder of Gigli. “Not just as an alternative, but as something that stands on its own.”

The upcoming Gigli Glow introduces a more refined, modern identity—one that better reflects the experience inside the can and how Gigli makes you feel: bright, balanced, and designed for real-life moments, from low-key nights in to social settings where people want to feel present and connected.

While there’s hesitation across the industry right now, we see this moment differently.

It’s an opportunity to double down. To build something that lasts. To show up with intention and continue earning trust—not just as a THC brand, but as a brand people want to be part of.

We’re currently sold in 23 states and growing, with strong early traction in new markets driven by sampling and word of mouth, supported by a highly effective sales and marketing team. That momentum is what gives us confidence in what’s ahead.

“This category is evolving quickly,” added Kam Talebi. “And the brands that will last are the ones willing to grow with it.”

The Gigli Glow is a reflection of that mindset—not just keeping up, but stepping into what’s next.

Because while the future of hemp beverages may feel uncertain, one thing is clear:

We’re just getting started.