BOCA RATON, Fla., April 22, 2026 – CELSIUS is launching CELSIUS ELECTRIC VIBE, a limited-edition Sparkling Tropical Freeze flavor inspired by soccer culture. The new flavor debuts April 22 at the CELSIUS Soccer Classic in Los Angeles and rolls out at retail in the U.S. and Canada next week, while supplies last.
ELECTRIC VIBE debuts as part of CELSIUS’ broader presence in soccer through fan experiences, content and club activations ahead of 2026. The CELSIUS Soccer Classic, a CELSIUS-produced charity soccer event in Los Angeles, brings together athletes, creators and entertainers to celebrate the energy of the sport and its fans.
CELSIUS ELECTRIC VIBE delivers a refreshing Sparkling Tropical Freeze flavor with notes of pineapple, orange, cherry and grape. The limited-edition release also reimagines CELSIUS’ signature LIVE. FIT. GO.™ mantra as LIVE. FIT. GOAL., bringing a soccer-inspired twist to the launch.
To support the launch of ELECTRIC VIBE, CELSIUS is rolling out “THE SURGE,” a soccer-inspired campaign featuring professional players Weston McKennie, Declan Rice and Hirving Lozano, along with creator and soccer player Marlon Garcia and music artist Diplo. The campaign is designed to capture the rush, connection and anticipation that surround match day and make soccer a global cultural force.
“ELECTRIC VIBE is designed to celebrate the energy, passion and connection that make soccer culture so powerful,” said Kyle Watson, Celsius Chief Brand Officer. “From the flavor and creative to ‘THE SURGE’ campaign, this launch reflects how CELSIUS is showing up in the sport in a way that feels fresh, relevant and true to the brand.”
“ELECTRIC VIBE captures the experiences that you live for—those high-energy, good times—whether it’s with friends or in a packed stadium chasing the moment,” commented Marlon Garcia. “CELSIUS brings that feeling to life in a way that feels real to the culture, and I loved being a part of it.”
CELSIUS ELECTRIC VIBE will be available in the U.S. and Canada, while supplies last. Visit the store locator and follow @celsiusofficial on social media for the latest updates.
About CELSIUS
CELSIUS is a premium functional beverage brand born in fitness and designed to power active lifestyles. Driven by its LIVE. FIT. GO.™ mantra, CELSIUS provides refreshing, zero-sugar energy for people on the move—from athletes to everyday achievers.
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