Horse Soldier Bourbon made history at the Tunnel to Towers Foundation Celebrity Golf Tournament, where two signed bottles of Horse Soldier Straight Bourbon were auctioned for a combined $100,000—a single-night record that underscores the brand's deep and enduring commitment to America's Gold Star families, catastrophically injured veterans, and first responders.
The fundraising milestone took place at the tournament's signature dinner and charity auction, held at Trump International Golf Club in West Palm Beach, Florida, earlier this week. Each bottle was personally signed by members of the original Horse Soldier team, select members of the U.S. Army Special Forces veterans whose covert insertion into Afghanistan in the weeks following the September 11 attacks inspired the brand, as well as by members of the Horse Soldier Bourbon family.
The winning bidders were dedicated supporters of the Tunnel to Towers Foundation and its mission to provide mortgage-free homes and ongoing care to those who have sacrificed the most for this nation.
"This evening was a powerful reminder of why we do what we do," said Scott Neil, Co-Founder & President, Horse Soldier Bourbon. "The Tunnel to Towers Foundation has built something extraordinary in service to our veterans, first responders, and Gold Star families. To stand beside them and to have the community respond with such generosity is deeply meaningful to everyone on our team."
The event drew an exceptional host committee and national spotlight, with Sean Hannity serving as host and emcee. Golf legend Gary Player, Jim Wahlberg of the Wahlberg Foundation, and a distinguished roster of current and former professional athletes from the NBA, NFL, and NHL joined business and philanthropic leaders for the occasion.
"As we approach the 25th anniversary of September 11, 2001, it is fitting that the Horse Soldiers—the very men whose courage answered that day—continue to lead the way in supporting those who sacrifice for our country. The $100,000 raised at this tournament will help us deliver mortgage-free homes to Gold Star families and catastrophically injured veterans who have given everything for America. We are honored to call Scott Neil and the entire Horse Soldier Bourbon family partners in this mission. While we have time, let us do good." Frank Siller, Chairman & CEO, Tunnel to Towers Foundation.
For Horse Soldier Bourbon, the tournament represents far more than a single charitable moment. It marks a significant milestone in the brand's America 250th initiative, a multi-year effort to honor the nation's founding ideals and the special operations legacy woven into the brand's DNA.
Most recently, Horse Soldier announced the release of Liberty Edition, a 13-Year Kentucky Straight Bourbon created to commemorate the 250th anniversary of the United States and symbolizes enlightenment, resilience, and inspiration. With an SRP of $799.00 per 750ml bottle, the limited-edition offering is now nationally available. With the sale of each bottle of Liberty Edition, Horse Soldier Bourbon will make a donation to the Statue of Liberty & Ellis Island Foundation, supporting the preservation of America's historic landmarks for generations to come.
About Horse Soldier Bourbon:
From grain to glass, Horse Soldier Bourbon Whiskey is handmade with all-natural ingredients, bottled in the heartland of America, and aged to perfection, recognized with the highest honors at world spirits competitions, including three double gold wins in the 2022 San Francisco World Spirits Competition. Headquartered in Somerset, Kentucky, home of Horse Soldier Farms, the bourbon's origin story is woven into the fabric of one of the finest moments of rallying as a nation. Just days after 9/11, elite teams of Green Berets were inserted into Afghanistan, some on horseback. Dubbed the "Horse Soldiers," their bravery and exploits were retold in the Hollywood blockbuster "12 Strong," the CNN documentary "Legion of Brothers," and memorialized by America's Response Monument located at Ground Zero in New York City. For more information, visit Horse Soldier Bourbon's website.
About Tunnel to Towers Foundation
Born from the tragedy of 9/11, the Tunnel to Towers Foundation carries out its mission to “do good” by providing mortgage-free homes to Gold Star and fallen first responder families with young children and by building specially adapted smart homes for catastrophically injured veterans and first responders.
Children of the Foundation’s home recipients are offered full scholarships for undergraduate degrees and accredited trade school programs, helping secure their futures. The Foundation is also committed to eradicating veteran homelessness and helping America Never Forget September 11, 2001.
Visit Tunnel to Towers' website to learn more, and follow Tunnel to Towers on Facebook, X, and Instagram.
Horse Soldier Bourbon Media Contact
CURICH WEISS AMPLIFY
Evan Morrison
Senior Account Executive
For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.