VANCOUVER, BC. June 3, 2026. Outshinery, the creative-tech company that produces photorealistic 3D product imagery for beverage brands, has released its Mid-Year Visual Scorecard, a free six-section diagnostic that helps beverage marketing leads assess the readiness of their visual asset library going into the second half of the year.
The Scorecard is built for the SKU velocity and packaging variety common in beer, cider and ready-to-drink release calendars. A typical craft brewery or RTD producer may launch a dozen or more new products in a year, with multiple can and bottle formats, seasonal variants and limited releases. Each one needs its own visual asset set across retailer PDPs, distributor portals, social channels and DTC storefronts, and most brands have no shared standard for what “ready” actually looks like.
The Scorecard addresses that gap with six sections: active SKU coverage, brand consistency across surfaces, channel readiness, production cadence, ownership, and asset lifecycle. The format is operator-facing and takes about 20 minutes to complete. The output is a clear view of where the asset library is strong, where it is thin, and what to fix first.
“Most beverage brands assume their imagery library is fine until they audit it,” said Laurie Millotte, Founder of Outshinery. “Then they realize their seasonal launches are missing scene shots, their wholesale decks still use bottle shots from three packaging refreshes ago, and no one owns the asset library at all. The Scorecard makes that gap visible in 20 minutes, not in a three-month audit.”
About Outshinery: Outshinery is a creative-tech company that produces photorealistic 3D product imagery for wine, beer, cider, spirits, RTD, and other beverage brands. The company has served more than 2,000 brands across the United States, Canada, Australia, and the United Kingdom over the past decade. The Mid-Year Visual Scorecard is available at outshinery.com/visual-scorecard.
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