Broken Shed Vodka Announces Sales Team Promotions as Part of U.S. Expansion and Realignment

Broken Shed Vodka, the fastest-growing premium vodka brand, today announced the promotion of three senior leaders to newly created Division Vice President roles. The changes are designed to better align the company’s commercial structure with its expanding national distributor network and to support Broken Shed Vodka’s continued momentum in the U.S. market. The restructuring reinforces the company’s ability to execute at scale across key regional and control state channels.

“Our exceptional sales growth compelled us to restructure our commercial organization to better mirror the operating structure of our distributor partners,” said Paul Criscuolo, President of Broken Shed Vodka. “We are extremely fortunate to have the leadership talent within our organization to fill these important roles internally. Their promotions reflect the strength of our team and the culture that has fueled Broken Shed’s success,” he said. All three Division Vice Presidents will report directly to Criscuolo.

Andrew Dover is based in Charlotte, North Carolina. As Division Vice President, Control States, he will lead Broken Shed Vodka’s newly established Control State Division, overseeing all 17 Control States. Dover has held positions of increasing responsibility during his tenure at Broken Shed Vodka. Most recently, he served as the Southeast Regional Manager and developed North Carolina into the number one market for Broken Shed Vodka.

Erik Greenstein, based in Northern Virginia, has been appointed Vice President – Eastern Division. Greenstein consistently expanded his leadership responsibilities while at Broken Shed and played a key role in the brand’s growth throughout the Mid-Atlantic region. Most recently, he served as Mid-Atlantic Regional Manager.

Michael Bacco, based in Los Angeles, CA, has been appointed Vice President – Western Division, covering the central and western U.S. Most recently, Bacco served as Regional Manager, Southwest, leading the brand’s robust development in Texas and California.

Other new appointments include:

• Guy Freeze, formerly TN and KY State Manager, has been promoted to Regional Manager, Midwest, reporting to Michael Bacco in his new role.
• Jim Downey, formerly CT State Manager, is now Regional Manager, Metropolitan, reporting to Erik Greenstein in his new role.

About Broken Shed Vodka ®

Broken Shed Vodka is based in Wanaka, New Zealand. Distilled, crafted, and bottled in New Zealand since its inception in 2009, the vodka has drawn upon the country’s pristine natural aquifers and spring waters, made without any hint of gluten, additives, added sugars, or GMOs.

Since entering the U.S. market in June 2012, Broken Shed Vodka has won a legion of loyal fans along with an impressive collection of awards. Most recently, the brand received the Rising Star Growth Brand Award from Beverage Dynamics for the 4th consecutive year.

Broken Shed Vodka was created in a broken old shed on Lake Wanaka, New Zealand, where the formula was originally crafted.

Broken Shed Vodka, 40% ABV, distilled from whey, is imported to the USA by Broken Shed Imports, Manhasset, NY. Broken Shed Vodka is produced by Broken Shed Limited, Wanaka, New Zealand. To learn more, visit Brokenshed.com.

Broken Shed Limited is a private limited company based in Wanaka, New Zealand, and is a wholly owned subsidiary of Yes Whey LLC. Yes Whey LLC is a limited liability company based in Des Plaines, Illinois.

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