Milwaukee, WI [June 22, 2026] — Known for being highly selective with product partnerships, the multi-platinum rock band Disturbed is entering the beverage space with purpose: creating bold alternatives to alcohol that authentically resonate with its fanbase. The band is proud to announce the launch of a new lineup of hemp-derived THC Smoky Colas and Functional Smoky Cola Mocktails, in partnership with the national beverage accelerator BevNomad. Founded by Disturbed’s drummer Mike Wengren and produced at his commercial beverage facility in Wisconsin, the Molten Smoky Colas lineup was developed with direct input from members of the band. The mission: to deliver a distinctive whiskey cola-inspired experience that reflects the attitude, authenticity, and intensity Disturbed fans have come to expect.
Wengren and the band spent the past year developing a proprietary smoky cola recipe and brand identity, inspired by the familiar ritual and flavor profile of a whiskey cola. The Molten team recognized that the fruity, seltzer-based alcohol alternatives that dominate the category fail to resonate with veterans, working-class consumers, and a significant portion of the general public. Disturbed sees Molten as more than a beverage brand. Their goal is to help broaden awareness and acceptance of emerging alternatives, including hemp-derived THC beverages and functional mocktails, among consumers seeking new approaches to social drinking, wellness, and moderation.
In addition to offering the brand online direct-to-consumer in select states, Molten is partnering with forward-thinking distributors who recognize that the non-alcoholic category is still in its early stages of evolution. Through partnerships with distributors such as Atlantic Beverage, covering Massachusetts, Connecticut, and Rhode Island, Molten aims to broaden the range of premium non-alcoholic options available.
“What's exciting about Molten isn't just the quality of the liquid or the connection to Disturbed; it's what the brand represents for the future of the category,” said Adam Burnham, Senior Brand Manager at Atlantic Beverage. “For years, non-alcoholic options have largely centered around fruit-forward seltzers and lighter flavor profiles. There has been a noticeable gap for consumers who gravitate toward smoky cocktails, whiskey colas, and darker flavor profiles. Molten brings something genuinely new to the market, serving an audience that has been largely overlooked within the non-alcoholic space.”
The initial Molten lineup features two zero-sugar, hemp-derived THC beverages, Smoky Cherry Cola and Smoky Vanilla Cola, each infused with a sessionable 5mg dose of hemp-derived Delta-9 THC. Molten’s 10mg version will be released in the coming weeks. Complementing the THC lineup are Molten Functional Mocktails without THC, which mirror the same smoky cola recipe while incorporating functional ingredients including L-Theanine and Lion's Mane.
The launch marks Disturbed's entry into two rapidly growing beverage categories: hemp-derived THC beverages and functional mocktails. The band will support the release through promotional activities surrounding upcoming performances at Inkcarceration Festival in Mansfield, Ohio, and Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
“We wanted to create something that felt as bold and intense as our music—smoky, unexpected, and impossible to ignore,” said Mike Wengren, drummer for Disturbed. “This wasn't about putting our name on a can. We wanted to build something real, something with attitude, something Disturbed Ones will love. Molten hits that mark.”
The Molten beverage lineup will be available through DrinkMolten.com and select retail partners, with additional market availability, distribution expansion, and release details to be announced soon.
For press samples, interviews, or additional assets, please contact John Graham (graham at drinkmolten.com).
For more information about Disturbed, please contact Mary Moyer (mary at qprime.com) and Emilio Herce (emilio at qprime.com) at Q Prime.
The Molten products that contain hemp-derived THC are intended for adults 21+ and should be consumed responsibly in accordance with applicable laws.
For more information about the product, visit the Drink Molten website and follow @drinkmolten for launch and availability updates.
ABOUT MOLTEN SMOKY COLAS:
Molten Smoky Colas is a premium beverage brand redefining the alcohol alternative category with bold flavor, distinct attitude, and innovative formulations. Created in partnership with iconic heavy metal band Disturbed, Molten combines authentic smoky cola profiles with both hemp-derived Delta-9 THC and non-THC functional product lines to deliver a distinctive drinking experience for modern consumers. Molten products are available online and through select retail partners nationwide. Learn more at drinkmolten.com.
ABOUT DISTURBED:
Emerging out of Chicago at the turn of the century with an insidious, infectious, and inimitable vision without comparison, Disturbed have quietly dominated hard rock on their own terms. They make the kind of music that pushes you to hold on tighter, fight harder, and persevere forever. It’s why they’ve claimed a place at the forefront of 21st century rock with record-breaking success, sales of over 17 million-plus units, nearly 14 billion streams, and sold-out shows around the globe. The band have six RIAA album certifications, and singles from all eight albums have reached the top ten of the Mainstream Rock charts.
The two-time GRAMMY® Award-nominated quartet have notched five consecutive #1 debuts on the Billboard Top 200 for Believe, Ten Thousand Fists, Indestructible, and Asylum, occupying rarified air alongside Metallica—the only other hard rock group to accomplish this feat. Since their influential 5x-platinum debut The Sickness in 2000, they have built a bulletproof catalog highlighted by a procession of smashes, including the 2x-platinum “Stupify,” “Inside The Fire,” and “Land of Confusion,” 2x-platinum “Stricken,” 8x-platinum “Down With The Sickness,” and 7x-platinum “The Sound of Silence,” to name a few. The latter notably received a GRAMMY® Award nomination in the category of “Best Rock Performance” as the band earned “Best Rock Artist” at the 2017 iHeartRadio Music Awards. Disturbed continues to reach new milestones, with their most recent album Divisive featuring the band's 17th #1 Rock Radio hit, “Hey You,” alongside fan favorites including “Unstoppable.” Most recently, Disturbed entered Spotify's exclusive Billions Club with both “Down With The Sickness” and “The Sound of Silence,” further cementing the band's enduring impact and global reach.
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