Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

NYC EXCLUSIVE: Widow Jane Borough Blend is a 91-Proof Love Letter to NYC, Selected by Bartenders From Across 5 Boroughs

PRESS RELEASE posted by Widow Jane Distillery

Jun. 25, 2026 at 12:07 pm

XLinkedInRedditFacebookEmail
Report Press Release
widow janeBrooklynNew Yorknycbourbonwhiskeybartenderheaven hillred hookdistillery
Spirits Companies
  • image-01

Available only in New York, Borough Blend was created in collaboration with Widow Jane Head Distiller Sienna Jevremov

RED HOOK, BROOKLYN, NY - Widow Jane, the Red Hook, Brooklyn-based distillery, announces today the second release of Borough Blend Bourbon, created by some of the best bartenders from across New York’s five boroughs in collaboration with Widow Jane Head Distiller Sienna Jevremov. The new release will be available only in New York, across the City, beginning in June.

How it happened:

A hand-picked collection of bartenders, each representing one of New York’s iconic five boroughs, gathered at Widow Jane Distillery in Red Hook, just off the breezy banks of the East River and among the gritty, hundred-year-old cobblestone streets, light industrial buildings, and mom-and-pop storefronts, to taste through a range of barrels, keeping in mind notes that best represent New York City through its distinct flavors, aromas, and intensity - corner slice pizza crust, cannoli from Vinieros, Cracker Jacks from the Big Apple Circus.

Participating bartenders were Edgar Hernandez, Freeman’s (Manhattan); Beatriz Almeida, Banzabar (Manhattan); Jason Kilgore, Dutch Kills (Queens); Nate Ulsh, Mr. Melo (Brooklyn); Dave Lindsay and Armando Rodrigo, Kingsbridge Social Club (Bronx); Maureen O'Brien, The Basement (Staten Island).

Working side by side with Jevremov, the group, comprising some of the most sophisticated palates in the bar industry, dove into the finer points of the blending process, harmonizing flavor profiles of bourbons, only ever five barrels at a time, each aged a minimum of ten years inside Widow Jane’s rick house in new American oak barrels. The result is a singular blend that simultaneously reflects the unique tastes of the participating bartenders and the intensity of flavor that has become a calling card for Widow Jane’s whiskeys through the years. With Borough Blend, whatever borough you call home, this is your whiskey.

Widow Jane Head Distiller Sienna Jevremov, who led the session, said, “New York City is a one-of-one place on earth, and our hope with Borough Blend is that, along with some of our city’s best bartenders, we’ve created a one-of-a-kind expression of our signature 10 year old bourbon that is representative of New York in its uncompromising richness and intensity.”

Tasting notes:

  • Nose: Corner Slice Pizza Crust, Raspberry Rugelach, Peter Pan Cake Donut, Bryant Park Library Stacks, Central Park Ramble
  • Palate: Chili Mango, Sesame Brittle, Pumpernickel Bagel, Roasted Chestnuts in the Park, Chinatown Egg Tart, Cannoli from Vinieros, Cherry Cola, Macaroons
  • Finish: Vanilla Latte, White Chocolate Cheesecake, Cracker Jacks from the Big Apple Circus, Salted Caramel Ice Cream, Orange Blossom and Honey Baklava, Chocolate Babka

Said Edgar Hernandez, of Freemans on Manhattan’s Lower East Side, “Being a part of the team of New York bartenders to create Borough Blend was such a privilege. I can’t wait to drink it next to a fire pit looking at the stars somewhere by upstate New York’s Bear Mountain.”

Widow Jane Borough Blend By The Numbers:

  • Aged a minimum of 10 years in new American oak
  • MSRP: $69.99/750ml
  • 45.5% ABV; 91 proof
  • Allocation: 2400 bottles/400 physical cases (6 packs)
  • Availability: This is a New York-only release

The Packaging:

Borough Blend’s label, designed in-house by Michele Clark, calls back to New York’s towering skyline when viewed at night. We see the Brooklyn Bridge and Empire State Building, each of which was built with cement from the legendary Rosendale Mines of NY, the very same place from which Widow Jane sources all of the mineral water used to proof its whiskeys.

To pay tribute to New York City’s legendary subway system, the bottle’s cork top features an inset metal token designed in the style of the historic subway token. Etched with ‘Widow Jane Distillery’, this token is reminiscent of the ‘bullseye’ subway token that was used from 1986 to 1995.

Cocktails crafted with Widow Jane Borough Blend will be available at Botanica at Widow Jane throughout the summer.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Stoli Returns to the US Market After Bankruptcy

Stoli Returns to the US Market After Bankruptcy

Agrowgate Q4 2026 Snapshot – A Little Stability, Plenty of Risk

Agrowgate Q4 2026 Snapshot – A Little Stability, Plenty of Risk

THE CPG INSIDER WEEKLY

THE CPG INSIDER WEEKLY

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Beverage ...

View All|Post a Listing

Featured Jobs

Field Sales Rep- New Hampshire - Fiddlehead Brewing Company

Field Sales Rep- New Hampshire - Fiddlehead Brewin...

Regional Sales Director, Southeast - Mingle Beverage Company LLC

Regional Sales Director, Southeast - Mingle Bevera...

Brewer - Beachwood Brewing

Brewer - Beachwood Brewing

Field Marketing Specialist - Good Boy Vodka

Field Marketing Specialist - Good Boy Vodka

Key Account Manager - Good Boy Vodka

Key Account Manager - Good Boy Vodka

Houston TX - Territory Sales & Marketing Ambassador, DioniLife Award-Winning Non-Alc Adult Beverages - DioniLife USA

Houston TX - Territory Sales & Marketing Ambassado...

View All Jobs|Post a Job

More News

Ardagh is Divesting Its Metal Can Arm, but Brands Still Face a Tough Supply Market

Ardagh is Divesting Its Metal Can Arm, but Brands Still Face a Tough Supply Market

See the Nominees for BevNET’s Best of 2026 Awards

See the Nominees for BevNET’s Best of 2026 Awards

Taste Radio: The Business Of Buzz & A Relentless TRIP

Taste Radio: The Business Of Buzz & A Relentless TRIP

Monster Energy Growth Accelerates Despite Aluminum Costs, Tariff Pressure

Monster Energy Growth Accelerates Despite Aluminum Costs, Tariff Pressure

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer - La Quinta Brewing Company - La Quinta Brewing Company
  • Regional Sales Manager - CONFIDENTIAL - CONFIDENTIAL
  • Head Brewer - CraftHaus Brewery - CraftHaus Brewery
  • Director of Marketing - Cerebral Brewing - Cerebral Brewing
  • Area Sales Manager - KY - Good Boy Vodka - Good Boy Vodka
  • Area Sales Manager - VA - Good Boy Vodka - Good Boy Vodka
  • State Manager - IL/MO - Good Boy Vodka - Good Boy Vodka
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Stoli Returns to the US Market After Bankruptcy
  2. Agrowgate Q4 2026 Snapshot – A Little Stability, Plenty of Risk
  3. THE CPG INSIDER WEEKLY
  4. Ardagh is Divesting Its Metal Can Arm, but Brands Still Face a Tough Supply Market
  5. See the Nominees for BevNET’s Best of 2026 Awards
  6. Taste Radio: The Business Of Buzz & A Relentless TRIP
  7. Monster Energy Growth Accelerates Despite Aluminum Costs, Tariff Pressure
  1. Bacan Guaro Expands Distribution as Interest in Aguardiente Grows
  2. Steric Systems Provides Wine Industry Solutions at WIN Expo Santa Rosa
  3. Cream Heroes Tequila Creams Available now in the US
  4. 818 Tequila Bares All in its Biggest Campaign Yet, "Nothing Extra."
  5. FORTÉ Protein Marinara Wins KeHE Golden Ticket
  6. Hudy Delight Honors the Birth of 'Who Dey' and Legendary 1981 Season with Revival of the Hu-Dey Commemorative Can Series
  7. Karl Strauss releases award-winning seasonal Golden Stout
  1. Stoli Returns to the US Market After Bankruptcy
  2. Morales Beverage Group Signs LOI to Acquire Green Light’s Texas and Florida Distribution Assets
  3. Sazerac Acquires Oregon’s Full Sail Brewing for RTD Capacity
  4. Stateside to Launch Playa Vida Tequila RTD
  5. KEG 1 Completes RNDC Kentucky Deal Amid Joint Venture Dispute
  6. The Zero Proof Adds Sales and Finance Leads
  7. Why Carbliss is Skipping The Hard Sports Drink Trend
  1. See the Nominees for Brewbound’s 2026 Awards
  2. Brewers Association Appoints Meg Papanastassiou as Director of Marketing and Communications
  3. Stoli Returns to the US Market After Bankruptcy
  4. Agrowgate Q4 2026 Snapshot – A Little Stability, Plenty of Risk
  5. Insider’s Week in Beer: 🏖️ Beached Whales Ain’t Got Nothin’ on Wine
  6. Ardagh is Divesting Its Metal Can Arm, but Brands Still Face a Tough Supply Market
  7. Press Clips: 2025’s Record-Low Bev-Alc Spending, Fathers’ $2M Founding Round and Salem’s Beer Demand
View All|Submit News

Promoted PR Posts

Steric Expands Beverage Processing Technology into RTD Production

Kestrel Vision Group to Showcase Integrated Packaging Quality Solutions at PACK EXPO International 2026

Kestrel Vision Group to Showcase Integrated Packaging Quality Solutions at PACK EXPO International 2026

Sojo Industries and R.C. Moore Sign Multi-Year Partnership Agreement

Sojo Industries and R.C. Moore Sign Multi-Year Partnership Agreement

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

FORALL takes Flavorless Protein National with Exclusive Sprouts Rollout, Leading with World-First Flavorless Protein Water

How Mingle Mocktails Is Using Customer Demand and Category Growth to Bring the Espresso Martini to Non-Drinkers

How Mingle Mocktails Is Using Customer Demand and Category Growth to Bring the Espresso Martini to Non-Drinkers

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase