• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

NYC EXCLUSIVE: Widow Jane Borough Blend is a 91-Proof Love Letter to NYC, Selected by Bartenders From Across 5 Boroughs

info_outline PRESS RELEASE posted by Widow Jane Distillery

Jun. 25, 2026 at 12:07 pm

X LinkedIn Reddit Facebook Email
Report Press Release
widow janeBrooklynNew Yorknycbourbonwhiskeybartenderheaven hillred hookdistillery
Spirits Companies
  • image-01

Available only in New York, Borough Blend was created in collaboration with Widow Jane Head Distiller Sienna Jevremov

RED HOOK, BROOKLYN, NY - Widow Jane, the Red Hook, Brooklyn-based distillery, announces today the second release of Borough Blend Bourbon, created by some of the best bartenders from across New York’s five boroughs in collaboration with Widow Jane Head Distiller Sienna Jevremov. The new release will be available only in New York, across the City, beginning in June.

How it happened:

A hand-picked collection of bartenders, each representing one of New York’s iconic five boroughs, gathered at Widow Jane Distillery in Red Hook, just off the breezy banks of the East River and among the gritty, hundred-year-old cobblestone streets, light industrial buildings, and mom-and-pop storefronts, to taste through a range of barrels, keeping in mind notes that best represent New York City through its distinct flavors, aromas, and intensity - corner slice pizza crust, cannoli from Vinieros, Cracker Jacks from the Big Apple Circus.

Participating bartenders were Edgar Hernandez, Freeman’s (Manhattan); Beatriz Almeida, Banzabar (Manhattan); Jason Kilgore, Dutch Kills (Queens); Nate Ulsh, Mr. Melo (Brooklyn); Dave Lindsay and Armando Rodrigo, Kingsbridge Social Club (Bronx); Maureen O'Brien, The Basement (Staten Island).

Working side by side with Jevremov, the group, comprising some of the most sophisticated palates in the bar industry, dove into the finer points of the blending process, harmonizing flavor profiles of bourbons, only ever five barrels at a time, each aged a minimum of ten years inside Widow Jane’s rick house in new American oak barrels. The result is a singular blend that simultaneously reflects the unique tastes of the participating bartenders and the intensity of flavor that has become a calling card for Widow Jane’s whiskeys through the years. With Borough Blend, whatever borough you call home, this is your whiskey.

Widow Jane Head Distiller Sienna Jevremov, who led the session, said, “New York City is a one-of-one place on earth, and our hope with Borough Blend is that, along with some of our city’s best bartenders, we’ve created a one-of-a-kind expression of our signature 10 year old bourbon that is representative of New York in its uncompromising richness and intensity.”

Tasting notes:

  • Nose: Corner Slice Pizza Crust, Raspberry Rugelach, Peter Pan Cake Donut, Bryant Park Library Stacks, Central Park Ramble
  • Palate: Chili Mango, Sesame Brittle, Pumpernickel Bagel, Roasted Chestnuts in the Park, Chinatown Egg Tart, Cannoli from Vinieros, Cherry Cola, Macaroons
  • Finish: Vanilla Latte, White Chocolate Cheesecake, Cracker Jacks from the Big Apple Circus, Salted Caramel Ice Cream, Orange Blossom and Honey Baklava, Chocolate Babka

Said Edgar Hernandez, of Freemans on Manhattan’s Lower East Side, “Being a part of the team of New York bartenders to create Borough Blend was such a privilege. I can’t wait to drink it next to a fire pit looking at the stars somewhere by upstate New York’s Bear Mountain.”

Widow Jane Borough Blend By The Numbers:

  • Aged a minimum of 10 years in new American oak
  • MSRP: $69.99/750ml
  • 45.5% ABV; 91 proof
  • Allocation: 2400 bottles/400 physical cases (6 packs)
  • Availability: This is a New York-only release

The Packaging:

Borough Blend’s label, designed in-house by Michele Clark, calls back to New York’s towering skyline when viewed at night. We see the Brooklyn Bridge and Empire State Building, each of which was built with cement from the legendary Rosendale Mines of NY, the very same place from which Widow Jane sources all of the mineral water used to proof its whiskeys.

To pay tribute to New York City’s legendary subway system, the bottle’s cork top features an inset metal token designed in the style of the historic subway token. Etched with ‘Widow Jane Distillery’, this token is reminiscent of the ‘bullseye’ subway token that was used from 1986 to 1995.

Cocktails crafted with Widow Jane Borough Blend will be available at Botanica at Widow Jane throughout the summer.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

White House Demands Congressional Hemp Regulatory Framework

White House Demands Congressional Hemp Regulatory Framework

Review: Slice Soda Gets Dirty

Review: Slice Soda Gets Dirty

CPG Week Podcast: Tara Bosch’s Next Bet and Trade Dress Distress

CPG Week Podcast: Tara Bosch’s Next Bet and Trade Dress Distress

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

State Manager - MT/UT/OR - Good Boy Vodka

State Manager - MT/UT/OR - Good Boy Vodka

Innovations Brewer - Berkeley Yeast

Innovations Brewer - Berkeley Yeast

SpikedAde- Account Mgr- Madison/Milwaukee  - SpikedAde

SpikedAde- Account Mgr- Madison/Milwaukee - Sp...

Key Account Manager - Northeast - Good Boy Vodka

Key Account Manager - Northeast - Good Boy Vodka

Area Sales Manager - New Jersey - Good Boy Vodka

Area Sales Manager - New Jersey - Good Boy Vodka

District Manager - Los Angeles & Central Coast - Coronado Brewing

District Manager - Los Angeles & Central Coast ...

View All Jobs|Post a Job

More News

Reports: Diageo Layoffs Hit North American Business Unit

Reports: Diageo Layoffs Hit North American Business Unit

Owl’s Brew Follows Hard Soda Debut With Functional NA Mixers

Owl’s Brew Follows Hard Soda Debut With Functional NA Mixers

NÜTRL Founders Back Los Sundays Expansion

NÜTRL Founders Back Los Sundays Expansion

Disruption at Scale: A Conversation with Athletic Brewing CEO Bill Shufelt

Disruption at Scale: A Conversation with Athletic Brewing CEO Bill Shufelt

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Customer Service Coordinator - Deep Foods - Deep Foods
  • Sales Regional Manager - Left Hand Brewing - Left Hand Brewing
  • Territory Manger - Boston: Suffolk and Norfolk Counties - Lord Hobo Brewing Company - Lord Hobo Brewing Company
  • Outreach Manager of Growth + Partnerships - Boulder, CO (preferred) - Green Spoon Sales - Green Spoon Sales
  • Sales Director - Confidential Growth-Phase CPG Beverage Company - Confidential Growth-Phase CPG Beverage Company
  • Sales Coordinator - Parker Flavors - Parker Flavors
  • General Manager - Strong Rope Brewery - Strong Rope Brewery
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Review: Slice Soda Gets Dirty
  2. CPG Week Podcast: Tara Bosch’s Next Bet and Trade Dress Distress
  3. Another Round for Adult Soda
  4. Reports: Diageo Layoffs Hit North American Business Unit
  5. Owl’s Brew Follows Hard Soda Debut With Functional NA Mixers
  6. NÜTRL Founders Back Los Sundays Expansion
  7. Disruption at Scale: A Conversation with Athletic Brewing CEO Bill Shufelt
  1. Laird Superfood Launches Protein Matcha with 10 Grams of Protein, Functional Mushrooms and Electrolytes
  2. Mixly Beverage Co. Launches Rebrand Ahead of Summer Fancy Food Show and National Retail Expansion
  3. Ghost Tequila Appoints Ryan Wilson as CEO
  4. Paramount Coffee Debuts Joe Knows Coffee Cold Brew: It's Not Your Average (Cup of) Joe
  5. NYC EXCLUSIVE: Widow Jane Borough Blend is a 91-Proof Love Letter to NYC, Selected by Bartenders From Across 5 Boroughs
  6. Wyoming Whiskey Returns Ownership to Wyoming Roots
  7. Prepare Yourself, New York — GREATER THAN, Hydration for Her, Is Getting Fancy for the First Time in 15 Years of Business
  1. Reports: Diageo Layoffs Hit North American Business Unit
  2. Owl’s Brew Follows Hard Soda Debut With Functional NA Mixers
  3. NÜTRL Founders Back Los Sundays Expansion
  4. The Zero Proof Acquires The New Bar For On-Premise Reach
  5. Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth
  6. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  7. Republic National Distributing Company Expects to Cease Operations in Illinois, Shutter Facilities
  1. Rhinegeist and Kroger Partner on Super Lager at Premium Light Price Point
  2. NÜTRL Founders Invest in Los Sundays, Apply RTD Playbook to Tequila
  3. Reports: Diageo Cuts Hit North American Business Unit
  4. The Zero Proof Expands Hospitality Reach with The New Bar Acquisition
  5. Why Hard Soda 2.0 is Different
  6. Soul Mega Wins Samuel Adams Brewing the American Dream Experienceship
  7. Brown-Forman, Sazerac Release New RTDs as Category Buoys Spirits Growth
View All|Submit News

Promoted PR Posts

Phytolon Closes $23.6 Million Series B to Commercialize Its Innovative Natural Food Colors

Phytolon Closes $23.6 Million Series B to Commercialize Its Innovative Natural Food Colors

Branding for Buyout: A New Playbook for the Food Industry

Branding for Buyout: A New Playbook for the Food Industry

Pitbull Joins Vita Pop as Global Strategic Partner Ahead of Q3 2026 U.S. Launch

Pitbull Joins Vita Pop as Global Strategic Partner Ahead of Q3 2026 U.S. Launch

Flor de Caña - Official Rum of the Mutua Madrid Open 2026

Flor de Caña - Official Rum of the Mutua Madrid Open 2026

Mingle Mocktails Expands Functional Line with Two Summer SKUs Built on Proven Momentum

Mingle Mocktails Expands Functional Line with Two Summer SKUs Built on Proven Momentum

Graasi Organic Barley Water Builds National Momentum with Multiple Industry Awards and Innovation Recognition

Graasi Organic Barley Water Builds National Momentum with Multiple Industry Awards and Innovation Recognition

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙