Partnership Brings BLACK MARKET THC Beverages to Retailers Across Oklahoma
FOR IMMEDIATE RELEASE
NEW YORK, June 26, 2026 — Hightails, LLC, the parent company behind BLACK MARKET and HIGH STANDARD hemp-derived THC beverages, today announced a new distribution partnership with Premium Brands Wine & Spirits, bringing one of Oklahoma's most respected beverage distributors into the company's rapidly expanding national network. Effective immediately, Premium Brands Wine & Spirits will distribute Hightails’ premium THC beverage portfolio throughout Oklahoma.
The partnership marks another strategic expansion for Hightails as the company continues building distribution for its rapidly growing premium, multi-format hemp-derived THC beverages known for their distinctive positioning at the intersection of cannabis culture, hospitality, and modern beverage innovation.
Through Premium Brands' extensive statewide network and proven track record of developing emerging beverage brands, BLACK MARKET and HIGH STANDARD will gain expanded access to retailers, restaurants, and bars across Oklahoma.
“Premium Brands has a reputation for building brands the right way,” said Adam Fagan, CRO of Hightails, LLC. “Their team understands how to introduce emerging beverage categories to retailers and consumers, and they've successfully launched some of the most recognizable brands in the industry. Oklahoma has become an increasingly important market for us, and Premium Brands is the ideal partner to help accelerate that growth.”
Founded in 2002, Premium Brands Wine & Spirits has helped shape Oklahoma's beverage industry by launching and growing category-leading brands including Patrón, High West, Black Box, Pendleton, and Penelope. Today, the company represents an extensive portfolio that includes Bardstown Bourbon Company, Green River Distilling Co., Maison Ferrand, Boisset Collection, Vineyard Brands, and numerous other industry leaders.
“The THC beverage category continues to gain momentum,” said Travis Smith of Premium Brands Wine & Spirits. “Consumers are increasingly seeking premium alternatives to alcohol, and Hightails, LLC’s brands shine with unique positioning, quality ingredients, and strong consumer appeal. It’s a compelling addition to our portfolio. We're looking forward to introducing the brand to retailers and consumers across Oklahoma.”
The partnership reflects the continued evolution of the adult beverage industry as distributors increasingly embrace hemp-derived THC beverages as a high-growth category. Through Premium Brands' statewide network, BLACK MARKET will gain expanded access to both on- and off-premise accounts throughout Oklahoma, further strengthening Hightails' national distribution footprint.
About Hightails, LLC
Hightails, LLC is a beverage company redefining social drinking through hemp-derived THC innovation. As the parent company of BLACK MARKET and HIGH STANDARD, Hightails blends cannabis expertise with premium beverage formulation to create products that merge functionality and flavor. With a focus on Delta-9 THC, sophisticated branding, and consumer-driven design, Hightails is shaping the future of alcohol alternatives for modern consumers. Learn more at Hightails.com. License Number: OCM-HMPD-25-01207.
About Premium Brands Wine & Spirits
Founded in 2002, Premium Brands Wine & Spirits is a leading Oklahoma wine and spirits distributor serving retailers throughout the state. The company has helped launch and grow some of the industry's most recognized beverage brands, including Patrón, High West, Black Box, Pendleton, and Penelope. Today, Premium Brands represents a diverse portfolio of premium suppliers and remains committed to building brands through strong retailer relationships, market expertise, and best-in-class customer service.
About BLACK MARKET
BLACK MARKET is the first true THC beverage for cannabis people, created by a team with over 30 years of cannabis culture experience. With federally legal hemp-derived Delta-9 THC, wellness ingredients, and bold branding, BLACK MARKET delivers a sophisticated, rebellious alternative to alcohol. The brand stands unapologetically at the intersection of luxury and deviance, inviting drinkers to sip into a lifestyle defined by authenticity, indulgence, and edge. Learn more at DrinkBlackMarket.com.
About HIGH STANDARD
From the makers of BLACK MARKET, HIGH STANDARD is poured when the people are right, the music is perfect, and memories are to be made. Hibiscus delivers a crisp ruby-bright snap and naturally vivid color, while saffron layers in a smooth floral-gold warmth that feels unapologetically premium. Together, they're botanicals admired for their antioxidant-rich profiles and feel-good ritual energy.
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