MURFREESBORO, Tenn. (July 28, 2026) – Inner Wild™, a new line of functional infused beverages designed to support focus, connection and relaxation, is officially launching through a partnership between Tennessee-based Volunteer Botanicals™ and Alabama-based Blue Spring Living Water.
Built around the idea that wellness should fit naturally into everyday life, Inner Wild pairs purpose-driven functional ingredients with premium spring water and a fun, relatable brand identity. Distributed by Tennessee-based Ajax Turner, Inner Wild is available at Busters Liquors in Memphis, Cork Dorks in downtown Nashville, Apotheca stores in North and South Carolina, in Alabama through International Wines & Craft Beer and online.
“Functional beverages are quickly becoming part of how people manage their day-to-day lives,” said Jason Pickle, President of Volunteer Botanicals. “Consumers want products that support how they actually feel and move through the world, whether they are trying to stay focused, looking for a social lift or winding down at the end of the day. As a 48-year-old new dad, I wanted to create products that were dynamic, effective and enjoyable. Inner Wild created intentional formulations to meet those needs with purpose and great taste.”
The Inner Wild lineup reflects the growing consumer demand for beverages that do more than hydrate. As wellness routines evolve beyond supplements and extreme solutions, functional drinks are increasingly becoming a go-to option for consumers seeking balance, performance and enjoyment in a single, consumer-friendly format. Powered by Volunteer Botanicals’ proprietary Rapidose Microemulsion botanical ingredients, Inner Wild beverages provide outstanding flavors with efficacy and bioavailability, unlocking functional capabilities in a world where alcohol is becoming less important.
A functional lineup inspired by ‘spirit animals’
Developed by Volunteer Botanicals using Blue Spring Living Water, Inner Wild is launching with four distinct “spirit animals,” featuring a refreshing, low carb citrus blend as well as a lemon ginger transfusion with a unique blend of functional ingredients designed for different moments of the day:
Inner Wild Luminous Lion: A bold, lightly carbonated drink designed to support focus, mental clarity and smooth, sustained energy without overstimulation. Powered by lions mane, cordyceps, reishi mushroom extracts, B-vitamin complex, Chinese club moss, amino acids and 150mg of natural caffeine from green coffee bean extract, Luminous Lion delivers a clean, steady lift that is great for productive days or creative evenings, with no crash.
Inner Wild Frisky Fox: Designed to spark connection, elevate mood and increase blood flow, the lightly carbonated Frisky Fox is crafted with an incredibly powerful botanical blend, including saffron extract, ashwagandha, reishi mushrooms, two performance boosting amino acids, and S7™ a patented, plant-based, stimulant-free blend of seven ingredients (green coffee, green tea, turmeric, tart cherry, blueberry, broccoli and kale) an ingredient designed to boost the body’s own nitric oxide (NO) production by up to 230%. The result is a magnetic, feel-good lift perfect for pre-performance at the gym or in the bedroom.
Inner Wild Opulent Owl: Provides a dose of liquid tranquility, crafted to help you decompress, reset and feel human again. Anchored by calming extracts of kava and blue lotus, and paired with reishi mushrooms and a powerful amino acid blend of l-theanine and 5-HTP from griffonia seed extract, it delivers a grounded sense of calm for modern life.
Inner Wild Blissful Bear: a smooth, approachable functional beverage designed to help you unwind, relax, and ease into a calm, elevated state. Available in 5mg, 10mg or 30mg of hemp-derived THC combined with 10mg of CBG, Blissful Bear provides a gentle, balanced lift that’s perfect for beginners or THC-veterans seeking a more grounded experience. Blended with vitamins, adaptogens, and nootropics, Blissful Bear supports relaxation, mood balance and overall well-being without feeling heavy.
A foundation of mineral-rich spring water
All Inner Wild beverages are based on a foundation of pure, mineral-rich spring water naturally sourced Blue Spring Living Water. Known for its purity, mineral balance and clean taste, the water provides a premium foundation that enhances both flavor and functionality.
“Unlike some functional beverages that use diluted ingredients, Inner Wild formulations are crafted with full-strength active ingredients designed for effects,” Pickle said. “By combining thoughtfully sourced water with powerful functional ingredients and a brand that doesn’t take itself too seriously, we have created beverages that support real moments without asking consumers to change who they are or how they live.”
Inner Wild is distributed by Middle Tennessee-based Ajax Turner and is available now in all four varieties, with additional formulations and flavors planned for future release. Consumers can purchase Inner Wild online and at a variety of retailers in Tennessee, North Carolina, South Carolina and Georgia – with more retailers being added all the time.
For more information on Inner Wild or to schedule an interview with Jason Pickle, contact Jim Dissett at 303-532-7392.
About InnerWild
Inner Wild™ is a functional beverage brand designed to support life’s everyday moments through thoughtfully formulated, great-tasting infused drinks. Inspired by spirit animals and built around real-world use occasions, Inner Wild combines premium ingredients with a modern, approachable mindset. Made with Blue Spring Living Water and purpose-driven botanicals, vitamins and other functional compounds, Inner Wild delivers balanced support without unnecessary complexity, inviting consumers to tap into their instincts and bring out their spirit animal. For more information, visit Inner Wild online.
About Volunteer Botanicals
Volunteer Botanicals has developed an innovative in-house technology suite that produces Rapidose water-based microemulsions for beverages and shots, as well as free-flowing, pharmaceutical-grade powders for solid oral dose formats. This cutting-edge conversion technology is the cornerstone of the company’s incredibly precise, highly effective and exceptionally bioavailable solutions. Whether creating a beverage or a custom tablet, Volunteer Botanicals’ precision dosing technology offers endless possibilities when harnessing the power of plants.
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