Brella Beverage Inc. Appoints Beverage Industry Veteran Paul Lux to Board of Directors

CHICAGO — August 13, 2026 — Brella Beverage Inc., a rapidly growing beverage manufacturing and brand platform, today announced the appointment of beverage alcohol industry veteran Paul Lux to its Board of Directors.

Lux brings nearly two decades of beverage alcohol experience spanning manufacturing, distilling, distribution, supply chain, sales, mergers and acquisitions, business development and strategic planning.

Most recently, Lux served as Vice President of Distilling Solutions Sales at MGP Ingredients, Inc., where he led sales management and strategic planning for MGP’s Distilling Solutions business. He joined MGP in 2024 following more than a decade as President of Meier’s Beverage Group.

During his tenure at Meier’s, Lux helped transform the business from a regional winery and juice producer into a diversified beverage manufacturing platform serving customers across the wine, beer, spirits and non-alcoholic beverage categories. After initially leading Meier’s under Luxco ownership, Lux acquired the business from Luxco in 2017 and continued its growth as an independent company before its successful sale to Vintage Wine Estates in 2022.

Earlier in his career, Lux served as Director of Strategic Development at Luxco, where his responsibilities included strategic initiatives and M&A activity, in addition to previously holding roles across sales and supply chain. He began his beverage alcohol career with Glazer’s Wholesale Distributors in 2007 through E. & J. Gallo Winery’s Sales Leadership Development Program.

“Paul is one of the rare people in our industry who has seen the beverage business from virtually every angle — distribution, brands, manufacturing, supply chain, M&A and large-scale spirits production,” said James Semrick, CEO of Brella Beverage Inc. “He has built, acquired, operated and successfully exited a beverage manufacturing business himself. That combination of operating and transactional experience is incredibly relevant to what we are building at Brella, and we’re excited to have his perspective at the Board level.”

Lux joins Brella’s Board as the company continues expanding its beverage manufacturing platform, production capabilities and owned-brand portfolio. His experience scaling beverage operations, executing strategic transactions and developing customer and industry relationships will support Brella as it enters its next phase of growth.

“I’ve had the opportunity to get to know Brella and what James and the team are building, and I’m excited to join the Board at this stage of the company’s development,” said Paul Lux. “Brella has built an impressive platform with significant manufacturing capabilities and a clear vision for growth. I look forward to working with the Board and management team as the company continues to scale.”

Lux holds a Bachelor of Science in Marketing and General Management and a Master of Science in Finance from Tulane University, as well as an MBA in Management and Operations from Washington University in St. Louis.

About Brella Beverage Inc.

Brella Beverage Inc. is a next-generation beverage company focused on manufacturing, co-packing, product development and owned beverage brands. Through its expanding production platform, Brella provides beverage companies with scalable manufacturing solutions while developing and acquiring brands across the adult beverage market.

Headquartered in the Chicago area, Brella operates beverage production facilities serving emerging brands, established beverage companies, retailers and distribution partners across the United States.

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Brella Beverage Inc.